NatureSweet
NatureSweet is a United States produce company and tomato brand that grows, packages, and sells greenhouse-grown tomatoes.
Last updated August 22, 2026
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Overview
NatureSweet is a San Antonio-based produce grower, packager, and seller whose business is centered on greenhouse-grown tomatoes. The company was established in 1990 in Devine, Texas, under the name Desert Glory LTD. Its early business developed around controlled-environment tomato production, and the company subsequently expanded its cultivation, packaging, and distribution operations. NatureSweet began selling tomatoes nationwide in 2012, marking a significant broadening of its retail reach beyond its earlier operating base. In 2013, it acquired the assets of EuroFresh Farms, a greenhouse grower. That transaction expanded NatureSweet's production capabilities and strengthened its position in the greenhouse vegetable sector. In 2016, the company partnered with Ganfer, a North American greenhouse vegetable growing company, as part of an effort to increase production. The company operates a vertically integrated model. Its growing and manufacturing footprint includes greenhouses in Willcox, Arizona, together with six factories located across three states in central Mexico: Jalisco, Nayarit, and Colima. This structure connects cultivation, processing, packaging, and sales within one operating system, although the available reference material does not provide detailed information about the ownership structure, revenues, employee count, or distribution agreements. NatureSweet's tomato portfolio includes several branded varieties, including Glorys, Cherubs, SunBursts, Jubilees, and Eclipses. Cherubs, a small tomato line, was reported in 2017 as the leading small-tomato product in the United States. The company's product identity is therefore associated with branded greenhouse tomatoes rather than with a broad portfolio of unrelated grocery categories. NatureSweet also emphasizes production and food-safety credentials. Its tomatoes are identified as verified non-GMO products through The Non-GMO Project, and its facilities are described as holding Level 3 Safe Quality Food certification. These credentials support the brand's positioning around controlled production, consistency, traceability, and food safety. The available sources do not establish a separate consumer-facing website, public listing, current executive roster, or parent company. NatureSweet's present status is treated as active based on the reference description, while detailed current operating and corporate information remains undocumented in the supplied material.
History
NatureSweet was founded in Devine, Texas, in 1990 as Desert Glory LTD. From its beginnings, the business operated in the produce sector, developing a specialization in greenhouse-grown tomatoes. Controlled-environment agriculture allowed the company to organize production around a branded, packaged product rather than relying only on conventional field-grown seasonal supply. A major commercial expansion took place in 2012, when NatureSweet began selling tomatoes nationwide in the United States. This broadened the company's retail presence and established a national distribution platform for its branded tomato lines. The following year, in 2013, NatureSweet purchased the assets of EuroFresh Farms, another greenhouse grower. The acquisition provided an additional production base and reinforced NatureSweet's position in greenhouse vegetable cultivation. In 2016, NatureSweet partnered with Ganfer, a greenhouse vegetable growing company operating in North America. The partnership was intended to increase production capacity. Together with the EuroFresh asset purchase, it reflected a strategy of expanding supply through greenhouse infrastructure and external production collaboration. NatureSweet's later operating model became vertically integrated. The company grows tomatoes in greenhouses in Willcox, Arizona, and operates six factories in three states of central Mexico: Jalisco, Nayarit, and Colima. The reference material describes these facilities as part of the company's cultivation, packaging, and selling network. The available information does not specify the individual factory functions, ownership arrangements, or the exact division between company-operated and partner-supported production. The brand's portfolio includes several named tomato varieties: Glorys, Cherubs, SunBursts, Jubilees, and Eclipses. Cherubs achieved particular market recognition; in 2017, the line was reported to be the leading small tomato in the United States. This indicates that NatureSweet's competitive identity has been built around recognizable packaged tomato varieties and national retail distribution. Product and facility standards are also part of the company's public profile. NatureSweet's tomatoes are identified as verified non-GMO products through The Non-GMO Project. Its facilities are described as Level 3 SQF certified, a food-safety credential associated with audited production and handling systems. No documented scandals, leadership changes, bankruptcy proceedings, or additional corporate transactions are included in the supplied reference material. Current executive leadership, ownership, financial performance, and a confirmed corporate website are likewise not identified.
- 2017
Cherubs recognized as a leading small-tomato line
[1]Cherubs tomatoes were reported as the number-one small tomato in the United States.
- 2016
Ganfer production partnership
[1]The company partnered with Ganfer to support an increase in greenhouse vegetable production.
- 2013
EuroFresh Farms assets acquired
[1]NatureSweet purchased the assets of greenhouse grower EuroFresh Farms.
- 2012
Nationwide tomato sales begin
[1]NatureSweet began selling tomatoes across the United States on a nationwide basis.
- 1990
Company founded as Desert Glory LTD
[1]The business was founded in Devine, Texas, under the name Desert Glory LTD.
Products and positioning
A vertically integrated greenhouse produce company focused on branded tomatoes, with an emphasis on controlled cultivation, nationwide availability, non-GMO verification, and certified food-safety practices.
Greenhouse tomatoes
Glorys
Glorys is one of NatureSweet's branded tomato lines. The supplied reference identifies it as part of the company's greenhouse-grown tomato portfolio, but does not provide further information about its specific cultivar, pack formats, launch date, or current availability.
Small tomatoes
Cherubs
Cherubs is NatureSweet's small-tomato line and the brand's most specifically documented product in the supplied material. In 2017, it was reported as the leading small tomato in the United States. Additional details about variety, packaging, and current range are not provided.
Specialty tomatoes
SunBursts
SunBursts is listed among NatureSweet's branded greenhouse tomato varieties. The reference material does not describe its cultivar characteristics, packaging, market launch, or current retail distribution.
Specialty tomatoes
Jubilees
Jubilees is one of the named tomato varieties grown and sold under the NatureSweet brand. No further product specifications or launch information are supplied in the reference material.
Specialty tomatoes
Eclipses
Eclipses is included in NatureSweet's portfolio of branded tomatoes. The available source does not identify its specific attributes, retail format, introduction date, or current geographic availability.
Brand decisions
2016
Partnership with Ganfer to increase productionStrategyBackground
NatureSweet sought to increase greenhouse vegetable output as its branded tomato business expanded.
Action taken
NatureSweet partnered with Ganfer, a North American greenhouse vegetable growing company.
Aftermath
The partnership was reported as a production-expansion measure. The reference does not quantify the resulting capacity increase.
2013
Purchase of EuroFresh Farms assetsM&ABackground
NatureSweet was expanding its greenhouse production capabilities and sought additional controlled-environment growing assets.
Action taken
The company purchased the assets of greenhouse grower EuroFresh Farms.
Aftermath
The transaction expanded NatureSweet's greenhouse production platform. Deal value and detailed asset scope are not stated.
2012
Expand tomato sales nationwideStrategyBackground
Before 2012, the supplied material does not describe the full geographic scope of NatureSweet's sales. The company sought to broaden the reach of its tomato business.
Action taken
NatureSweet began selling tomatoes nationwide in the United States.
Aftermath
The move established a national sales footprint for the brand, although the source provides no financial or volume results.
Recent events
- 2017
Cherubs reported as the leading small tomato in the United States[1]
Other
NatureSweet's Cherubs tomatoes were reported as the number-one small-tomato product in the United States.
- 2016
NatureSweet partners with Ganfer to increase production[1]
Other
NatureSweet entered a production partnership with Ganfer, a North American greenhouse vegetable growing company.
- 2013
NatureSweet acquires EuroFresh Farms greenhouse assets[1]
M&A
The company purchased the assets of EuroFresh Farms, a greenhouse grower, to expand its controlled-environment production capabilities.
- 2012
NatureSweet begins nationwide tomato sales[1]
Other
NatureSweet expanded its distribution by beginning nationwide tomato sales in the United States.
Sources2 sources
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