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Naturella

Naturella is a Mexican feminine-hygiene brand offering sanitary pads, panty liners and menstrual-care products inspired by nature.

Last updated September 27, 2026

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Overview

Naturella is a feminine-hygiene brand marketed in Mexico through the website naturella.com.mx. Its product line is built around sanitary towels (toallas sanitarias) and panty liners (protectores diarios), sold under descriptive sub-names such as Naturella Nocturna, Naturella Invisible, Naturella Invisible Nocturna, Naturella Invisible Larga, Naturella con alas, Naturella sin alas, Naturella Ultra, and a range of daily liners including Naturella Diarios con Manzanilla, Naturella Diarios Respirables and Naturella Diarios sin aroma. The brand positions itself around a nature-inspired idea of feminine care. On its homepage it states that it believes women should live in harmony with their bodies, and that its feminine-hygiene products are "inspired by nature" to care for body and soul, adding that periods are natural and so are the emotions that come with each menstrual cycle. The tone is reassuring and body-positive, encouraging users to "just be yourself, without regrets." Beyond physical products, the site offers editorial and service content aimed at its audience. It includes a menstrual calculator (Calculadora Menstrual) that estimates fertile and ovulation days, product review pages where shoppers can rate their favourite pads or liners, and lifestyle articles such as a piece on adolescent nutrition. This content-marketing approach supports the brand's positioning as a companion for women across their cycle rather than a purely functional product line. The evidence available does not identify the brand's corporate owner, founding year or headquarters, so those details are left unspecified here. What is clear is that Naturella operates as a consumer feminine-care brand in the Mexican market, with a portfolio spanning day, night, ultra-thin and daily-protection formats.

History

The available evidence documents Naturella as an active feminine-hygiene brand in Mexico, marketed through the website naturella.com.mx, but it does not record the brand's founding date, corporate parent or historical milestones. What can be described is the shape of the brand as it presents itself today. Naturella's product architecture is organised around the situations women face during their cycle. For night-time use it offers Naturella Nocturna and Naturella Invisible Nocturna, marketed with the promise of "protected nights, without accidents." For daytime and heavy-flow protection it offers Naturella Invisible and Naturella Invisible Larga, described as providing maximum protection that does not show. It also sells winged and wingless formats (Naturella con alas and Naturella sin alas) and an ultra-thin line, Naturella Ultra, again promising maximum protection that does not mark. A second pillar is daily protection. The Naturella Diarios range includes variants with chamomile (con Manzanilla), breathable (Respirables) and fragrance-free (sin aroma) liners, each framed around comfort, freshness and a sense of security. Alongside the products, Naturella runs a content and service layer on its site. A menstrual calculator helps users estimate fertile and ovulation days. A reviews section invites shoppers to rate their favourite pads or daily protectors. Editorial articles, such as a piece titled "14 datos sobre la alimentación en la adolescencia," address health and lifestyle topics for its young female audience. The brand's stated purpose is that women should live in harmony with their bodies, and that its nature-inspired feminine-hygiene products care for both body and soul. It frames periods as natural, and the emotions that accompany each menstrual cycle as natural too, closing with the invitation to "just be yourself, without regrets." This purpose statement is the clearest expression of the brand's identity found in the evidence. Because the evidence does not name an owner, manufacturer or country of origin beyond the Mexican web presence, the corporate history of Naturella cannot be reconstructed from these sources. The dossier therefore records the brand's product range, positioning and digital services, and leaves ownership and founding details unspecified rather than guessing.

Products and positioning

Nature-inspired feminine hygiene that supports women living in harmony with their bodies across the menstrual cycle.

  • Naturella Nocturna

    Night-time sanitary pad marketed with the promise of protected nights without accidents.

  • Naturella Invisible Nocturna

    Night-time invisible pad offering comfort and protection.

  • Naturella Invisible Larga

    Long invisible pad providing maximum protection that does not show.

  • Naturella Invisible

    Invisible pad providing maximum protection that does not show.

  • Naturella con alas

    Regular winged pad offering protection and superior freshness.

  • Naturella sin alas

    Wingless pad offering protection.

  • Naturella Diarios con Manzanilla

    Daily panty liners with chamomile for protection and security.

  • Naturella Diarios Respirables

    Breathable daily panty liners.

  • Naturella Diarios Sin Aroma

    Fragrance-free daily panty liners.

  • Naturella Ultra

    Ultra-thin pad providing maximum protection that does not show.

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