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Natur & Kultur

A Swedish publishing foundation known especially for educational materials, textbooks, and general literature.

Last updated August 25, 2026

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Overview

Natur & Kultur is a Swedish publishing foundation headquartered in Stockholm. Established in 1922 by Johan Hansson and Jenny Bergqvist Hansson, it began with a strong emphasis on educational and didactic literature. That original focus shaped the publisher's identity and remains central to its business, particularly through teaching materials and textbooks intended for multiple levels of education. The publisher also has a notable cultural and political history. During the Second World War, Natur & Kultur published anti-Nazi literature, giving the organization a role beyond the production of classroom materials and placing it within the broader Swedish publishing response to the period's ideological conflicts. In 1947, the business was reorganized as a foundation. This structure distinguishes it from a conventional listed publishing company and links the enterprise to a long-term institutional purpose rather than public-market ownership. From the 1980s into the 1990s, Natur & Kultur expanded through acquisitions of other Swedish publishing businesses. Among the houses associated with this expansion were Askild & Kärnekull Förlag AB, which was later renamed Legenda, and LTs Förlag. These transactions broadened the group's publishing portfolio and contributed to its presence outside strictly educational publishing. Natur & Kultur's output includes textbooks and other teaching resources for different stages of education, as well as literary classics and mainstream literature. Its range therefore spans structured educational content and books aimed at the general reading public. The publisher is also visually recognizable through a logotype depicting an apple tree, a symbol associated with knowledge, learning, and cultural continuity. The available reference material identifies Natur & Kultur as an active Swedish publisher and foundation, but does not provide current financial figures, a detailed executive roster, specific publication titles, or a confirmed official website URL. Its most clearly documented characteristics are its 1922 origin, its educational mission, its wartime anti-Nazi publishing, its 1947 foundation conversion, and its later acquisition-led expansion.

History

Natur & Kultur was founded in Sweden in 1922 by Johan Hansson and his wife, Jenny Bergqvist Hansson. The publishing house was created with a focus on educational and didactic literature, establishing a relationship with schools, teachers, and learners that became central to its later identity. Rather than beginning as a general-interest publisher and subsequently adding educational books, it developed from an education-oriented base. The organization also became involved in publishing with an explicit public and cultural dimension. During the Second World War, it issued anti-Nazi literature. This activity connected Natur & Kultur to the political and intellectual debates of wartime Europe and demonstrated that its publishing program was not limited to instructional works. The available historical account does not specify the individual titles or authors involved, but it identifies the anti-Nazi publishing as an important part of the house's history. In 1947, Natur & Kultur was transformed into a foundation. The change gave the publisher a distinctive institutional form and separated it from the ownership model of an ordinary investor-owned or publicly listed company. The foundation structure is consistent with a long-term orientation toward educational and cultural publishing, although the available material does not provide detailed governance rules, financial arrangements, or current foundation leadership. Natur & Kultur expanded its publishing activities in the 1980s and 1990s by acquiring other publishing houses. These included Askild & Kärnekull Förlag AB, later renamed Legenda, and LTs Förlag. The acquisitions broadened the organization's presence and helped it operate across a wider range of publishing categories. They also marked a shift from a narrowly defined educational publisher toward a broader publishing group with both instructional and general-literature interests. Alongside textbooks for different levels of education, Natur & Kultur has published literary classics and mainstream literature. Its product range consequently combines curriculum-related material with books for general readers. The educational side includes teaching materials and textbooks, while the literary side encompasses established works and commercially oriented general publishing. The sources do not provide a complete bibliography or identify specific current series, so the publisher's major individual imprints and titles cannot be listed reliably here. Natur & Kultur is based in Stockholm and remains an active Swedish publishing organization. Its apple-tree logotype is a notable visual feature of the brand and can be read as a symbol of learning, growth, and cultural heritage. The documented trajectory—from a 1922 educational publisher, through wartime anti-Nazi publishing and foundation conversion in 1947, to acquisition-driven expansion in the late twentieth century—defines the brand's principal historical profile. Current executive information, financial data, detailed market coverage, and an official website address are not established by the supplied references.

  • 1990

    Broader publishing portfolio through acquired houses

    [1]

    The organization was associated with acquired publishers including Askild & Kärnekull Förlag AB, later renamed Legenda, and LTs Förlag.

  • 1980

    Expansion through acquisitions

    [1]

    Natur & Kultur began a period of expansion through the acquisition of other publishing houses, continuing into the 1990s.

  • 1947

    Conversion into a foundation

    [1]

    The publishing house was reorganized as a foundation.

  • 1939

    Publication of anti-Nazi literature during the Second World War

    [1]

    Natur & Kultur published anti-Nazi works during the wartime period, adding a political and cultural dimension to its educational publishing identity.

  • 1922

    Founding of Natur & Kultur

    [1]

    Johan Hansson and Jenny Bergqvist Hansson established the Swedish publishing house with an emphasis on educational and didactic literature.

Products and positioning

A Swedish education-led publisher with a broader cultural and general-literature portfolio, operating through a foundation-oriented structure and emphasizing long-term educational and cultural publishing.

  • Educational publishing · 1922

    Educational and didactic literature

    Educational and didactic books formed the original publishing focus of Natur & Kultur. This area includes material designed to support teaching and learning, reflecting the publisher's longstanding relationship with educational institutions and professional educators.

  • Educational publishing

    Textbooks

    Natur & Kultur publishes textbooks for different levels of education. The supplied reference describes textbooks as a major part of the catalog, but does not identify particular subjects, series, editions, or current curriculum programs.

  • Educational publishing

    Teaching materials

    Teaching materials extend the publisher's education offering beyond conventional textbooks. They are intended to support classroom instruction and structured learning, although the available material does not specify formats, platforms, or individual product families.

  • General literature

    Literary classics

    The catalog includes literary classics, giving Natur & Kultur a role in bringing established works to general readers alongside its education-focused publishing. Specific authors, titles, and editions are not identified in the supplied references.

  • General literature

    Mainstream literature

    Natur & Kultur also publishes mainstream literature for the broader consumer market. This category complements its school and academic materials and reflects the expansion of the house into general publishing.

Brand decisions

  • 1980

    Acquisition-led expansion into additional publishing housesM&A

    Background

    Natur & Kultur sought to broaden its publishing activities beyond its established educational and didactic base during the 1980s and 1990s.

    Action taken

    It acquired several publishing businesses, including Askild & Kärnekull Förlag AB and LTs Förlag.

    Aftermath

    Askild & Kärnekull Förlag AB was later renamed Legenda, while the acquisitions contributed to a wider portfolio spanning educational, classic, and mainstream literature.

  • 1947

    Adoption of a foundation structureStrategy

    Background

    After more than two decades as a publisher focused on educational and didactic literature, Natur & Kultur was reorganized as a foundation.

    Action taken

    The publishing operation was transformed into a foundation rather than remaining a conventional privately held publishing company.

    Aftermath

    The foundation structure became a defining feature of Natur & Kultur's institutional identity. The supplied references do not provide further details about governance or financial consequences.

Recent events

  • 1980

    Natur & Kultur expanded through publishing-house acquisitions[1]

    M&A

    During the 1980s and 1990s, Natur & Kultur acquired several Swedish publishing businesses, including Askild & Kärnekull Förlag AB and LTs Förlag. Askild & Kärnekull was subsequently renamed Legenda.

  • 1947

    Natur & Kultur was established as a publishing foundation[1]

    Other

    The publisher was reorganized as a foundation, creating the institutional structure associated with the organization in later decades.

Sources1 sources

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