National Post
Canadian national English-language daily newspaper and digital news publisher.
Last updated October 5, 2026
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Overview
National Post is a Canadian English-language newspaper and digital news brand based in Toronto. It was launched in 1998 by businessman and media proprietor Conrad Black through Hollinger Inc. as a national competitor to The Globe and Mail. The launch was intended to create a distinctly national newspaper with a strong editorial identity, broad business coverage, and a more conservative voice than many established Canadian media outlets. The paper was built around the former Financial Post, a business newspaper acquired by Hollinger and incorporated into the new publication. Ken Whyte served as the founding editor-in-chief, and the launch represented one of the most significant attempts in modern Canada to establish a new national daily from scratch. The National Post entered a difficult newspaper market. It initially pursued a substantial print footprint, with editions and distribution across major Canadian cities, but the costs of national print distribution and competition in a relatively small advertising market created pressure from the outset. Hollinger sold the newspaper assets involved in the National Post to CanWest Global Communications in 2001. Under CanWest, the newspaper remained a national title while becoming part of a larger chain of Canadian newspapers and broadcast properties. During the CanWest period, the Post continued to emphasize national politics, business, finance, culture, opinion, and investigative reporting, while also maintaining the Financial Post section as one of its most recognizable editorial franchises. CanWest's financial difficulties led to a major restructuring of Canadian newspaper ownership. In 2010, Postmedia Network acquired most of CanWest's newspaper assets, including the National Post, through a transaction involving funds affiliated with the U.S. investment firm GoldenTree Asset Management. The acquisition placed the paper within what became Canada's largest newspaper chain by number of daily titles. National Post subsequently operated as both a print newspaper and a digital publisher within Postmedia's network, sharing some infrastructure while retaining its own editorial brand and audience proposition. The brand is known for an editorial position generally associated with centre-right or conservative commentary, although its news operation also covers the full range of Canadian political, economic, legal, and social affairs. Its opinion pages, columnists, editorial cartoons, and political coverage have been especially influential in national debates. The publication has also developed specialist coverage in financial news through Financial Post, as well as sections devoted to business, politics, national affairs, arts, lifestyle, sports, and technology. Its digital operation, nationalpost.com, extends the newspaper's reporting, commentary, newsletters, video, podcasts, and other online formats. Like other Canadian newspapers, National Post has faced declining print advertising, changing consumer habits, platform competition, and the migration of audiences to digital media. Its business has consequently shifted toward digital subscriptions, online advertising, memberships and other reader-revenue products, alongside continued print circulation. The title remains an active national newspaper brand under Postmedia, with a readership and editorial influence that extend beyond its print distribution through its website and social platforms.
History
National Post was established in 1998 during a period of consolidation and competition in Canadian media. Its principal founder was Conrad Black, whose Hollinger organization sought to create a new national English-language daily with sufficient scale to compete with The Globe and Mail. The new newspaper was built around the Financial Post, a business publication that had been acquired by Hollinger and that supplied both an established editorial franchise and a recognizable name for the new paper's business section. Ken Whyte became the founding editor-in-chief. The launch was ambitious. National Post sought readers across Canada rather than serving only one metropolitan market, and it combined national reporting with business journalism, politics, commentary, arts, lifestyle, and sports. From its earliest years, the newspaper developed a strong editorial personality. Its opinion pages and political coverage were commonly associated with a conservative or centre-right perspective, helping distinguish the publication from competing national media while also making it a prominent participant in Canadian political discussion. The paper's news coverage extended across political parties and regions, and the Financial Post section gave the title a substantial presence in corporate, investment, and economic reporting. National distribution proved expensive. Canada has a large geographic area, a relatively small population, and concentrated newspaper markets, making a new daily difficult to operate at national scale. After several years under Hollinger, the National Post newspaper assets were sold to CanWest Global Communications in 2001. The transaction made the title part of a broader media organization that owned newspapers in several Canadian markets as well as broadcast properties. Under CanWest, National Post continued as a distinct national brand, while some operational functions could benefit from the wider group. CanWest's subsequent financial problems reshaped Canadian newspaper ownership. In 2010, Postmedia Network purchased most of CanWest's newspaper assets. National Post thereby became part of Postmedia's expanding chain, alongside metropolitan and regional newspapers throughout Canada. The change in ownership did not eliminate the National Post identity: the title continued to publish its own print newspaper, operate its own editorial voice, and maintain Financial Post as a major branded section. It did, however, place the publication within a network facing the same structural pressures as the rest of the newspaper industry. During the 2010s and 2020s, National Post increasingly functioned as a multi-platform publisher. The print edition remained important, but the website became the main channel for continuous publication and national reach. Digital products have included online articles, subscriber and membership offerings, newsletters, video, podcasts, and mobile-accessible content. The brand has used its established strengths in commentary, politics, business, and national affairs to attract a digital audience, while also carrying lifestyle, culture, sports, technology, and service journalism. The paper's history includes recurring public debates about editorial bias, political framing, and the relationship between opinion and news reporting. Those debates are part of the brand's public identity, particularly because National Post's columnists and editorials have often taken forceful positions on federal politics, public policy, taxation, energy, social issues, and national unity. At the same time, the organization remains a conventional general-interest news publisher with reporting obligations covering courts, government, business, international affairs, and daily events. National Post continues to operate under Postmedia. Its long-term business environment is defined by declining print advertising, competition from digital platforms, changing audience habits, pressure on newsroom economics, and the search for sustainable reader revenue. The newspaper therefore represents both a distinctive national editorial brand and a case study in the transition of Canadian newspapers from primarily print products to integrated print-and-digital publishing businesses.
- 2016
Postmedia completes financial restructuring
[2]Postmedia restructures its ownership and debt arrangements, while National Post continues as one of its principal national newspaper brands.
- 2010
Postmedia acquires CanWest newspapers
[2]Postmedia Network acquires most of CanWest's newspaper assets, including National Post, following CanWest's restructuring.
- 2001
CanWest acquires the newspaper
[1]National Post's newspaper assets are sold to CanWest Global Communications and become part of its Canadian media portfolio.
- 1998
National Post is launched
[1]Conrad Black's Hollinger organization launches National Post as a new national English-language daily, incorporating the Financial Post as its business section and editorial franchise.
Digital publishing becomes central to the brand
[3]National Post expands its website and digital products, including online subscriptions or memberships, newsletters, video, and podcasts, alongside its print edition.
Products and positioning
A national Canadian English-language news brand with a prominent centre-right editorial and commentary identity, supported by broad reporting in politics, business, finance, national affairs, culture, and lifestyle.
Print newspaper · 1998
National Post daily newspaper
The flagship English-language Canadian daily carries national and international news, politics, business, finance, courts, culture, lifestyle, sports, and opinion. It was designed from launch as a national newspaper rather than a single-city title and has maintained a recognizable editorial voice within Canada's newspaper market.
Digital news publishing
National Post digital
The digital operation publishes breaking and updated news, analysis, commentary, visual journalism, and other online formats through nationalpost.com and associated digital channels. It extends the newspaper's reach beyond print distribution and supports reader-revenue products, newsletters, video, podcasts, and mobile consumption.
Business and financial news · 1988
Financial Post
Financial Post is the newspaper's business and financial journalism franchise. It covers Canadian companies, markets, banking, investment, economics, personal finance, energy, technology, and corporate affairs. The franchise predates the National Post launch and was incorporated into the newspaper as a major section and brand.
Brand decisions
2010
Join Postmedia through the CanWest newspaper acquisitionM&ABackground
CanWest's financial difficulties led to a sale of its newspaper assets.
Action taken
Postmedia Network acquired most of CanWest's newspaper assets, including National Post.
Aftermath
National Post became a flagship national title within Postmedia's Canadian newspaper network.
2001
Sell National Post to CanWestM&ABackground
Hollinger's newspaper holdings were being reorganized, while National Post faced the high costs and competitive pressures associated with national print publishing.
Action taken
The National Post newspaper assets were sold to CanWest Global Communications.
Aftermath
The title continued under new ownership as part of a larger Canadian newspaper and media group.
1998
Launch a new national daily around Financial PostProduct launchBackground
Hollinger sought to establish a national English-language newspaper that could challenge the existing Canadian national press and provide a prominent platform for business reporting and commentary.
Action taken
The company launched National Post and integrated the Financial Post into the new newspaper's structure.
Aftermath
The launch created a durable national brand, although the economics of national print distribution led to subsequent ownership changes and continuing pressure to adapt the business model.
- Shift toward integrated digital publishingStrategy
Background
Digital platforms, falling print advertising, changing audience habits, and pressure on newspaper economics reduced the viability of a print-only model.
Action taken
National Post expanded digital news, reader-revenue products, newsletters, video, podcasts, and other online formats alongside the print newspaper.
Aftermath
The brand now reaches audiences through both print and digital channels, although the broader newspaper industry continues to face structural financial pressure.
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