National German Radio

National German Radio is a German commercial radio company that acts as the exclusive sales agent for free transmission slots on Germany's second national DAB+ multiplex (the "2. Bundesmux"). It was originally established as a joint venture between technology investor Bugovics Industries GmbH and Erwin Linnenbach's masqueradio GmbH. Its role is to market available capacity to third-party broadcasters, while the actual decision on which programmes are carried rests with Antenne Deutschland GmbH & Co. KG, the operator of the multiplex. On 14 February 2024, the company was sold to Antenne Deutschland, making it part of the Antenne Deutschland group. Antenne Deutschland operates the second national DAB+ platform, which offers 16 transmission slots; some are used for its own Absolut Radio stations and the rest are rented to other programme providers. National German Radio therefore sits at the commercial interface between the multiplex operator and external broadcasters seeking national DAB+ coverage. Its activities are closely tied to the growth of digital radio in Germany and the expansion of private national radio offerings.

National German Radio was formed as a joint venture between Bugovics Industries GmbH, a technology investment firm, and masqueradio GmbH, the company of Erwin Linnenbach. Its purpose was to act as the exclusive agent for marketing free transmission capacity on the second national DAB+ multiplex in Germany (the "2. Bundesmux"). This multiplex is operated by Antenne Deutschland GmbH & Co. KG, which holds the licence and decides on the allocation of programme slots. National German Radio's role was therefore commercial: it approached interested broadcasters, handled the market placement of available slots, and served as the point of contact for applicants. The actual decision on which programmes would be carried remained with Antenne Deutschland. On 14 February 2024, National German Radio was sold to Antenne Deutschland, ending its period as an independent joint venture and bringing the marketing function in-house under the multiplex operator. The company's website is national-german-radio.com. Its activities are part of the broader development of national private digital radio in Germany, where the second DAB+ multiplex expanded the number of nationwide commercial stations available to listeners.

• National German Radio was sold to Antenne Deutschland.

Exclusive sales agent for free transmission capacity on Germany's second national DAB+ multiplex, operating on behalf of Antenne Deutschland.

• Marketing of free transmission capacity on the 2nd national DAB+ multiplex

  Exclusive market placement of free slots to third-party broadcasters on behalf of Antenne Deutschland.

1. 1Home – Antenne Deutschlandantenne-deutschland.de
2. 2National German Radio – Wikipediade.wikipedia.org
3. 3National German Radio – Wikidatawikidata.org