Skip to content

National Association of Colleges and Employers

Professional services

UnclaimedRequest correction

A United States nonprofit professional association serving college career services professionals, university recruiters, and employers hiring college-educated talent.

Last updated August 25, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

The National Association of Colleges and Employers (NACE) is a United States nonprofit professional association focused on the transition between higher education and employment. Its membership and professional audience include college and university career services staff, employers and recruiting practitioners, and other professionals involved in hiring or preparing college-educated candidates for work. The organization was established in 1956 in Bethlehem, Pennsylvania, originally through the formation of the College Placement Publications Council. It was subsequently associated with the College Placement Council before adopting its current name, National Association of Colleges and Employers. NACE operates as a convening, standards, research, publishing, and professional-development organization rather than as a conventional commercial brand. Its work connects the institutional side of career education with the employer side of university recruiting. For colleges and universities, the association provides operational guidance and professional standards for career services. For employers, it develops guidance relating to university relations and recruiting. Members are also expected to follow NACE's Principles for Professional Conduct, which function as an ethical framework for interactions among students, educational institutions, and employers. Research is a central part of NACE's role. Its research program addresses member operating benchmarks and professional practices, employer hiring expectations for new college graduates, starting salary offers, and student views of careers, job searches, and employers. These outputs help career centers and recruiting organizations compare practices, assess labor-market conditions, and understand the experiences and expectations of students and recent graduates. The association also produces recurring salary information through its Salary Survey and distributes professional information through a quarterly journal and a biweekly member newsletter. NACE's professional-development portfolio includes an annual conference, workshops, roundtables, virtual seminars, and management-oriented training programs. The Management Leadership Institute is a five-day program for career services professionals, while the Recruiter Leadership Institute is a two-day program for university recruiting managers. NACE Professional Development also offers continuing-education courses approved by organizations and credentialing bodies including ICF, CCE, NBCC, and HRCI. The association's scale expanded substantially during the twentieth century. By 1998, reference material reported participation from approximately 1,600 companies and 1,700 tertiary institutions. NACE therefore occupies an intermediary position in the college-to-career ecosystem: it supports institutional career practitioners, informs employer recruiting functions, establishes professional expectations, and publishes data used to evaluate graduate employment and compensation trends. Available reference material does not identify a parent company, commercial owner, public listing, or current chief executive, and the organization's current headquarters is not specified in the supplied sources.

History

NACE traces its origin to the College Placement Publications Council, which was founded on November 29, 1956, in Bethlehem, Pennsylvania. The organization emerged during a period when colleges were formalizing placement functions and employers were developing more systematic ways to recruit graduates from higher-education institutions. It later became associated with the name College Placement Council before taking the name National Association of Colleges and Employers. The change in identity reflects the broader scope of its constituency: the organization serves not only college placement offices but also employer recruiting professionals and other participants in the college-to-work process. Over time, NACE developed into a national professional association supporting both sides of the university-employer relationship. Its college and university career-services constituency receives guidance on operating practices, service delivery, and professional standards. Employer members receive corresponding guidance for university relations and recruiting. The association also established Principles for Professional Conduct, creating a code of ethics intended to structure professional behavior among career centers, employers, and related practitioners. Research became a major component of the organization's institutional role. NACE's research areas include operational benchmarks for members, professional practices, employer hiring expectations for new college graduates, starting salary offers, and student attitudes toward careers, job searching, and employers. This research gives members comparative information for planning programs, evaluating recruiting activity, and understanding the conditions faced by students and recent graduates. The association also publishes salary-offer information through its Salary Survey, which reference material describes as appearing three times annually. NACE expanded its communications and knowledge-sharing activities through a quarterly journal and a biweekly newsletter for members. It also created a broad event and training structure, including an annual conference, workshops, roundtables, and virtual seminars. Its leadership programs include the five-day Management Leadership Institute for career-services professionals and the two-day Recruiter Leadership Institute for university-recruiting managers. NACE Professional Development further supports continuing education through courses approved by several professional credentialing and education organizations. The association's membership base grew considerably by the late twentieth century. In 1998, reference material identified approximately 1,600 member companies and 1,700 tertiary institutions, illustrating the breadth of its connection to employers and higher-education institutions. This growth reinforced NACE's role as a national intermediary and professional infrastructure provider rather than a placement agency or staffing company. In its continuing role, NACE brings together career-services practitioners, recruiting professionals, educators, and employers around standards, research, professional learning, and information exchange. The supplied sources do not provide a detailed account of later leadership, headquarters, financial structure, or specific campaign initiatives. They also do not identify a parent organization, publicly traded status, or commercial owner. NACE is consequently best characterized as an active United States nonprofit professional association whose principal assets are its membership network, standards, research, publications, events, and educational programming.

  • 1998

    Reported expansion of membership

    [1]

    Reference material reported approximately 1,600 companies and 1,700 tertiary institutions as members.

  • 1956

    Founding of the College Placement Publications Council

    [1]

    The organization was established on November 29, 1956, in Bethlehem, Pennsylvania, as the College Placement Publications Council.

  • 1956

    Transition toward the College Placement Council identity

    [1]

    The association subsequently used the College Placement Council name before adopting its current National Association of Colleges and Employers identity.

Products and positioning

A professional and standards-setting association at the intersection of higher education career services and employer recruiting, combining member guidance, labor-market research, professional development, and sector-wide convening.

  • Research publication

    NACE Salary Survey

    A recurring survey publication reporting salary offers to new college graduates. It forms part of NACE's broader labor-market research program and is intended to provide employers, career services offices, and other members with comparative compensation information. Reference material describes the survey as being issued three times each year.

  • Professional standards

    Principles for Professional Conduct

    NACE's ethical framework for members and practitioners participating in the college recruiting and career-services ecosystem. The principles provide a basis for professional conduct in relationships involving students, educational institutions, and employers.

  • Professional standards

    Professional Standards for College & University Career Services

    Guidance for career-services professionals working in colleges and universities. The standards address the operation and professional practice of career services organizations and help members evaluate and develop their institutional work.

  • Professional standards

    Professional Standards for University Relations and Recruiting

    Guidance intended for employer professionals responsible for university relations and recruiting. It complements NACE's career-services standards by addressing the employer side of the relationship between higher education and graduate hiring.

  • Professional education

    NACE Professional Development

    A continuing-education portfolio comprising conferences, institutes, workshops, roundtables, virtual seminars, and approved courses. Its programming serves both career-services practitioners and employer recruiting professionals and includes offerings relevant to continuing credential requirements.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/national-association-of-colleges-and-employers · Editorial policy · How profiles are compiled