Natasha Denona
Cosmetics brand founded by makeup artist Natasha Denona, known for pro-grade palettes and hybrid skincare-makeup products.
Last updated September 15, 2026
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Overview
Natasha Denona is a cosmetics brand. Its founder, Natasha Denona, was born in Croatia and raised in Germany, and after a career as a professional dancer and model became an award-winning makeup artist; she created pressed-pigment eyeshadows with intensely saturated color. The brand's official site presents product categories including Eyes, Base, HY-BRIDS, Cheeks and Lips, and offers products such as the HY-GLAM Concealer, HY-GEN Primer Serum and HY-BLUSH Cloudy Cream Cheek Duo.
History
Natasha Denona is a cosmetics brand. Its founder, Natasha Denona, was born in Croatia and raised in Germany, where she inherited a love for painting and science from her mother, a technical illustrator and chemist. A student of dance from a young age, she first experienced makeup artistry backstage, creating stage looks for herself and other dancers. After a career as a professional dancer and model, she became an award-winning makeup artist over 25 years, working on fashion and beauty campaigns and magazine covers. Unable to find eyeshadows that met her need for luxe, blendable texture and true color payoff, she went into the lab to create pure, pressed-pigment eyeshadows with intensely saturated color, using ingredients including crushed chroma crystals, luxurious pearls and hydrating emollients.
Products and positioning
Pro-grade palettes and hybrid skincare beauty, with formulas personally designed by founder Natasha Denona using high-quality ingredients.
HY-GLAM Concealer
A best-seller concealer offered in numerous color variants such as RN1 - Fair Rosy Neutral and N2 - Fair Light Neutral.
HY-GEN Primer Serum
An energizing and hydrating primer serum priced at $50.00, described as a lightweight primer serum with a dewy, plumping finish that infuses skin with up to 72 hours of continuous moisture.
HY-BLUSH Cloudy Cream Cheek Duo
A HY-BRID cheek innovation featuring a cream blush and highlighter in a clean, vegan formula, priced at $42.00 and available in 8 shades.
Sources5 sources
- 1Natasha Denona Makeup – Pro‑Grade Palettes & Hybrid Skincare Beautynatashadenona.com
- 2HY-GEN Hydrating Primer Serum | Lightweight & Smoothing | Natasha Denonanatashadenona.com
- 3HY-BLUSH – Viral Cream Blush & Highlighter Duo | Natasha Denonanatashadenona.com
- 4About Natasha Denonanatashadenona.com
- 5Natasha Denonawikidata.org
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