Nash Paints

Nash Paints is a Zimbabwean paint company with manufacturing and retail-distribution activities in Zimbabwe and stated interests in Southern Africa. The business was established by Tinashe Mutarisi, beginning operations in 2006 with three employees at a branch in Chitungwiza's Chikwanha shopping centre. Mutarisi formally registered the company on 27 March 2007. The enterprise was initially financed from his personal savings and later used support from financial institutions to fund expansion. The company's growth model combined a network of branded branches with local paint production. Between 2008 and 2016, Nash Paints opened or established outlets in a number of Zimbabwean commercial centres, including Bluffhill, Msasa, Gazaland, Mbare, Graniteside, Masvingo, Kwekwe, Gweru, Bulawayo, Mutare, Bindura, Chinhoyi, Kadoma and Marondera. By 2017, published information described the company as having 20 branches across Zimbabwe. Its manufacturing plant was reported to have capacity of approximately 50,000 litres of paint per day, giving Nash Paints a substantially broader operating base than its original single-branch business. A significant corporate-development event occurred in 2010, when Nash Paints acquired a 75 percent shareholding in Eastlea Paints. The transaction also involved a building previously owned by Rafiq Khan, according to the available account of the company's history. This acquisition formed part of the company's effort to expand its manufacturing or operating footprint. Nash Paints has also used entertainment and public-facing brand ambassadors as part of its marketing. Alick Macheso served as the company's brand ambassador from 2014. In February 2018, the company announced Jah Prayzah as a new brand ambassador. The change attracted criticism in parts of Zimbabwe's arts industry, reportedly because of the replacement of the earlier ambassador. In 2017, Nash Paints announced plans to construct a factory in Zambia, indicating an ambition to extend production beyond Zimbabwe and develop a wider Southern African presence. The available reference material does not establish whether the Zambian factory was ultimately built, nor does it provide current ownership, financial, website, or operational information. Accordingly, the company's present status and precise geographic footprint require verification.

Nash Paints was created by Zimbabwean entrepreneur Tinashe Mutarisi. The company began operating in 2006 from a small branch at Chikwanha shopping centre in Chitungwiza, with a workforce of three employees. Mutarisi initially funded the business from his personal savings. He registered Nash Paints on 27 March 2007, after which the company pursued expansion with additional financial support from lending institutions. The company expanded through a combination of branches and paint manufacturing. From 2008 through 2016, it established outlets in Bluffhill, Msasa, Gazaland, Mbare, Graniteside, Masvingo, Kwekwe, Gweru, Bulawayo, Mutare, Bindura, Chinhoyi, Kadoma and Marondera. These locations supplemented its original Chitungwiza operation and helped create a nationwide Zimbabwean retail and distribution network. By 2017, Nash Paints was reported to have 20 branches in Zimbabwe. Nash Paints also pursued corporate expansion. In 2010, it acquired 75 percent of Eastlea Paints and obtained a building previously owned by Rafiq Khan. The transaction was an important step in the company's development as a producer and distributor rather than simply a small local outlet. By 2017, its plant was reported to manufacture about 50,000 litres of paint per day. The business promoted itself through entertainment-industry partnerships. Alick Macheso was its brand ambassador beginning in 2014. In February 2018, Nash Paints named Jah Prayzah as a replacement or new ambassador. The decision drew criticism from some members of Zimbabwe's arts community, making the ambassador change one of the more publicly discussed episodes in the company's history. Nash Paints announced in 2017 that it planned to build a factory in Zambia. The announcement suggested an intention to serve a wider Southern African market and reduce the company's dependence on production and distribution centered in Zimbabwe. The available source material does not confirm completion of the project. It also does not provide reliable current information about the company's ownership, management beyond Mutarisi, financial performance, website, or operating status.

• 2018

  Jah Prayzah becomes brand ambassador

  [1]Nash Paintsen.wikipedia.org

  Nash Paints announces Jah Prayzah as its new brand ambassador, following Alick Macheso's earlier association with the brand.

• 2017

  Reported national network and Zambian expansion plan

  [1]Nash Paintsen.wikipedia.org

  The company is reported to have 20 Zimbabwean branches and a plant producing about 50,000 litres of paint per day. It also announces plans for a factory in Zambia.

• 2010

  Acquisition of Eastlea Paints stake

  [1]Nash Paintsen.wikipedia.org

  Nash Paints acquires a 75 percent shareholding in Eastlea Paints together with a building previously owned by Rafiq Khan.

• 2007

  Company registration

  [1]Nash Paintsen.wikipedia.org

  Tinashe Mutarisi registers Nash Paints on 27 March 2007.

• 2006

  Operations begin in Chitungwiza

  [1]Nash Paintsen.wikipedia.org

  Nash Paints begins operating as a small three-employee business at Chikwanha shopping centre in Chitungwiza, Zimbabwe.

A Zimbabwean paint manufacturer and branch-based supplier emphasizing local production, broad domestic distribution, and expansion into the Southern African market.

• Paints and coatings

  Nash Paints decorative and architectural coatings

  Nash Paints manufactures and distributes paint products for building and decorative applications. The available reference material identifies the company as a paint manufacturer but does not provide a verified catalogue of individual product names, formulations, finishes, or pack sizes.

• 2018Jah Prayzah brand ambassador appointment

  Zimbabwe

  Nash Paints announced Jah Prayzah as its new brand ambassador in February 2018 as part of its entertainment-led promotional activity.

  Outcome. The appointment received criticism from some members of Zimbabwe's arts industry, reportedly because it followed Alick Macheso's earlier ambassadorial role.

  Source
• 2014Alick Macheso brand ambassador partnership

  Zimbabwe

  Nash Paints used Zimbabwean musician Alick Macheso as its brand ambassador from 2014, connecting the company with the local entertainment and popular-culture audience.

  Outcome. The available source does not quantify the campaign's commercial results. Macheso was later succeeded in the ambassador role by Jah Prayzah.

  Source

• 2018

  Change of entertainment brand ambassadorStrategy

  Background

  Alick Macheso had represented Nash Paints since 2014.

  Action taken

  Nash Paints announced Jah Prayzah as its new brand ambassador.

  Aftermath

  The change attracted criticism in parts of Zimbabwe's arts industry. No verified financial impact is reported.

  Source

• 2017

  Planned entry into ZambiaStrategy

  Background

  After building a substantial Zimbabwean branch network and local manufacturing capacity, Nash Paints identified Zambia as a potential base for Southern African expansion.

  Action taken

  The company announced plans to construct a factory in Zambia.

  Aftermath

  The available reference does not establish whether construction was completed or whether the facility began operating.

  Source

• 2010

  Acquisition of Eastlea Paints shareholdingM&A

  Background

  Nash Paints was expanding its production and distribution base after beginning as a small Chitungwiza operation.

  Action taken

  The company acquired 75 percent of Eastlea Paints and a related building previously owned by Rafiq Khan.

  Aftermath

  The transaction became part of Nash Paints' subsequent expansion, although the available sources do not provide detailed financial or operational results.

  Source

1. 1Nash Paintsen.wikipedia.org