Nap Tea
Taiwanese hand-shaken tea chain founded by YouTuber Dimei, positioned as a healing tea-drink brand.
Last updated September 29, 2026
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Overview
Nap Tea (再睡5分鐘) is a Taiwanese hand-shaken tea-drink chain founded by the YouTuber Dimei together with her team. The brand is built around the concept of "healing" (療癒), aiming to make every detail exceed expectations and to become a brand worth sharing. Its Chinese name, which literally means "sleep five more minutes," reinforces a cozy, comforting, and slightly playful identity that resonates with its young, internet-savvy customer base. The company behind the brand is 躺著喝股份有限公司 (Lying Down to Drink Co., Ltd.), a joint venture formed by Dimei, her brother A-Di (also a well-known YouTuber), Lin Zheng-Han — the human resources head of the milk brand 鮮乳坊 (Xianrufang) — and the influencer-merchandise company 新場景公司 (New Scene Company). This mix of online creator fame and beverage-industry experience shaped Nap Tea from the start as both a lifestyle brand and a serious tea-drink operator. Nap Tea operates as a chain of tea stands in Taiwan, competing in the crowded and highly competitive Taiwanese hand-shaken beverage market. Its product range centers on tea drinks, and its brand communication emphasizes comfort, care, and shareability rather than purely functional refreshment. The official website presents it as "療癒茶飲第一品牌" — the number-one healing tea-drink brand — signaling an ambition to own the emotional-comfort niche within the tea-drink category. As a creator-founded brand, Nap Tea benefits from the large online following of its founders, which supports marketing reach and customer acquisition. At the same time, it must sustain quality and consistency across its chain outlets to convert that initial attention into a durable consumer brand. The brand remains active and privately held under 躺著喝股份有限公司.
History
Nap Tea (再睡5分鐘) is a Taiwanese hand-shaken tea-drink chain created by the YouTuber Dimei together with her team. The brand was established as a new-style tea-drink label with "healing" as its core concept, and its stated goal is to make every detail exceed expectations so that it becomes a brand worth sharing. The operating company behind Nap Tea is 躺著喝股份有限公司 (Lying Down to Drink Co., Ltd.), a joint venture formed by Dimei, her brother A-Di, Lin Zheng-Han — the human resources head of the milk brand 鮮乳坊 (Xianrufang) — and the influencer-merchandise company 新場景公司 (New Scene Company). This partnership combined creator-driven online reach with beverage-industry and brand-management experience. As a Taiwanese tea stand chain, Nap Tea competes in Taiwan's dense and fast-moving hand-shaken beverage market. Its Chinese brand name, meaning "sleep five more minutes," and its healing-oriented positioning give it a warm, comfort-focused identity that differentiates it from purely functional tea-drink competitors. The official website presents the brand as "療癒茶飲第一品牌" (the number-one healing tea-drink brand). The brand remains active and privately held under 躺著喝股份有限公司. Detailed public information about its founding date, number of outlets, and product lineup is limited in the available sources.
Products and positioning
Healing tea-drink brand; aims to be the number-one healing tea-drink brand, making every detail exceed expectations and creating a brand worth sharing.
Hand-shaken tea drinks
The brand's core product category as a Taiwanese tea stand chain.
Sources4 sources
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