Nanjing Fengyun Investment Management Co., Ltd.

Nanjing Fengyun Investment Management Co., Ltd. (南京风云投资管理有限公司) is a Chinese company headquartered in Nanjing, Jiangsu, that invests in, operates and services indoor game and amusement entertainment venues. The company was established in 2008, but the history of its core brand, Fengyun Zaiqi Leyouhui (风云再起游乐汇, often shortened to Fengyun Zaiqi or Fengyun), reaches back to 1997, when a model store opened on Hunan Road in Nanjing. Fengyun Investment describes itself as dedicated to the investment, operation and service of indoor game and amusement venues, and it has built a portfolio of brands around that business. The flagship brand, Fengyun Zaiqi Leyouhui, is an indoor arcade and game-entertainment venue chain with the slogan “趣玩趣分享” (“play for fun, share the fun”). Its stores are located in major provincial capitals and regional central cities across China, including Nanjing, Shanghai, Beijing, Tianjin, Chongqing, Chengdu, Shenyang, Hangzhou, Wuhan and Suzhou. The chain combines traditional arcade machines with trendy store design, high-quality game machines, competitions and merchandise, and it has developed its own online smart platform — originally called “奇G游” and later renamed the “风云再起” app — to offer one-click coin purchase, points malls, mobile games and community features. Beyond the arcade chain, Fengyun Investment has created several related brands. These include the original cartoon character family “奇奇家族” (Qiqi Family), used as a mascot and developed into comics and cultural-creative merchandise; the national game and amusement competition “MY GAME 风云会”, launched in 2006; and the trend-toy retail brand “凤梨潮玩社” (Pineapple Trendy Toy Club), which opened its first store in Nanjing in 2019. The company has also cooperated with major commercial real-estate partners such as Aiqinhai Group, Suning Real Estate, COFCO Joy City and Golden Eagle International. Fengyun Investment has received recognition from industry bodies, including roles in the China Cultural and Entertainment Industry Association’s game branch, and awards such as the “Golden Finger” and “Golden Coordinate” prizes. It continues to operate and expand its arcade and entertainment brands in China.

The history of Nanjing Fengyun Investment Management Co., Ltd. is closely tied to its core brand, Fengyun Zaiqi. The brand’s origins date to July 1997, when a national model store opened on Hunan Road in Nanjing. In 1998–2003, the predecessor brand Fengyun Animation (风云动漫) opened its first store in Jiangxi, marking the company’s entry into the game industry. In April 2006, Fengyun Zaiqi adjusted its strategic layout and moved its headquarters from Nanchang, Jiangxi, to Nanjing, Jiangsu. That same year, the company launched the “MY GAME 风云会” national game and amusement competition. Nanjing Fengyun Investment Management Co., Ltd. was formally established in 2008. In July 2011, Fengyun Zaiqi opened its first store in Jiangsu, beginning its national chain development. In December 2011, a flagship store of over 2,000 square meters opened in Hefei, Anhui — the first flagship in East China — and the first “MY GAME 风云会” national competition was successfully held. In 2014, the company reached a strategic cooperation with Golden Eagle International, and the Fengyun Zaiqi brand entered the Kunming Golden Eagle International Shopping Center. In December 2014, Shanghai and Zhengzhou stores combining game entertainment and sports leisure opened, marking another transformation and upgrade of the chain. In 2016, all Fengyun Zaiqi stores participated in the “Feifan Cup” CGL China Electronic Game Super League, registered with the Ministry of Culture and hosted by the China Cultural and Entertainment Industry Association, promoting the transformation and upgrading of the game and amusement industry. In January 2017, the Beijing store opened; in September 2017, a distinctive model store opened in Changsha, representing a new exploration of the business model. In April 2018, the company was recognized by government authorities and the industry, becoming vice-chairman unit of the Game Branch of the China Cultural and Entertainment Industry Association and deputy director unit of the Game Venue Professional Committee. In September 2018, all stores gradually adopted the self-developed online smart platform “奇G游” (Qi G You). In December 2018, the themed store “StayForYou 漫玩吧” opened in Xi’an, opening a path of innovation in venue segmentation. In 2019, Fengyun Zaiqi won three “Golden Finger” awards from the China Cultural and Entertainment Industry Association for three consecutive years: Outstanding Enterprise of the Year, Advanced Unit in Game Venue Operation, and Outstanding Entrepreneur of the Year. In April 2019, it received the “Golden Coordinate Award — 2018–2019 Outstanding Innovative Brand Award”. In June 2019, after nearly two years of research and development, the new third-generation store “风云再起游乐汇” entered Guiyang, and the company opened franchise cooperation nationwide for the first time; in July 2019, the first franchise store opened in Shenyang Wanxiang Life City. In October 2019, the Fengyun Zaiqi brand entered Nanjing Golden Eagle World mall with a flagship store of over 1,500 square meters; in the same month, Fengyun Investment was elected vice-chairman unit of the China Cultural and Entertainment Industry Association. In December 2019, the new brand “凤梨潮玩社” (Pineapple Trendy Toy Club) officially debuted in Nanjing Shuiyoucheng, marking the company’s formal entry into the trendy toy market. In January 2020, Fengyun Investment signed a “Five-Year Talent Strategic Cooperation Agreement” with the Business School Training Center of Nanjing Normal University. In July 2020, the self-developed “奇G游” smart platform was officially renamed the “风云再起” app and launched, providing better O2O services. In 2021, the company continued to develop its brands and operations. In January 2022, Fengyun Zaiqi cooperated with popular IPs such as “Ultraman”, “Detective Conan”, “Hatsune Miku”, “Doraemon” and “Pikachu”. The company has continued to operate its arcade chain and related brands, maintaining a presence in major Chinese cities.

• 2022

  Cooperated with IPs such as Ultraman, Detective Conan, Hatsune Miku, Doraemon and Pikachu.

• 2020

  Signed five-year talent strategic cooperation agreement with Nanjing Normal University Business School; 'Qi G You' platform renamed 'Fengyun Zaiqi' app and launched.

• 2019

  Won three 'Golden Finger' awards; received 'Golden Coordinate Award'; third-generation store entered Guiyang and franchise cooperation opened nationwide; first franchise store opened in Shenyang; entered Nanjing Golden Eagle World; elected vice-chairman unit of China Cultural and Entertainment Industry Association; 'Pineapple Trendy Toy Club' debuted in Nanjing.

• 2018

  Became vice-chairman unit of Game Branch and deputy director unit of Game Venue Professional Committee of China Cultural and Entertainment Industry Association; 'Qi G You' platform applied in all stores; 'StayForYou Manwanba' themed store opened in Xi'an.

• 2017

  Beijing store opened; Changsha model store opened.

• 2016

  All stores participated in the 'Feifan Cup' CGL China Electronic Game Super League.

• 2014

  Strategic cooperation with Golden Eagle International; Fengyun Zaiqi entered Kunming Golden Eagle International Shopping Center; Shanghai and Zhengzhou stores opened.

• 2011

  First store in Jiangsu opened; first East China flagship store over 2,000 sqm opened in Hefei, Anhui; first 'MY GAME Fengyun Hui' national competition held.

• 2008

  Nanjing Fengyun Investment Management Co., Ltd. formally established.

• 2006

  Headquarters moved from Nanchang, Jiangxi to Nanjing, Jiangsu; 'MY GAME Fengyun Hui' national competition launched.

• 1998

  Fengyun Animation (predecessor of Fengyun Zaiqi) opened its first store in Jiangxi, entering the game industry.

• 1997

  National model store opened on Hunan Road, Nanjing.

A leading Chinese indoor game and amusement entertainment operator, combining arcade venues with original IP, e-sports events and trendy retail.

• Fengyun Zaiqi Leyouhui (风云再起游乐汇)

  Indoor arcade and game entertainment venue chain.

• Qiqi Family (奇奇家族)

  Original cartoon character family and IP.

• MY GAME Fengyun Hui (MY GAME 风云会)

  National game and amusement competition brand.

• Pineapple Trendy Toy Club (凤梨潮玩社)

  Trendy toy retail brand featuring blind boxes and figures.

• Fengyun Zaiqi App (风云再起APP)

  Self-developed online smart platform for O2O services.

1. 1南京风云投资管理有限公司官网首页njfytz.com.cn
2. 2南京风云投资管理有限公司 - 企业简介njfytz.com.cn
3. 3南京风云投资管理有限公司 - 旗下品牌njfytz.com.cn
4. 4Wikidata: Nanjing Fengyun Investment Management Co., Ltd.wikidata.org
5. 5维基百科：风云再起zh.wikipedia.org