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Nagorik TV

Nagorik TV is a privately owned Bangladeshi Bengali-language satellite and cable television channel.

Last updated August 31, 2026

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Overview

Nagorik TV is a Bangladeshi Bengali-language television channel serving viewers through satellite and cable distribution. The channel is owned by Jadoo Media Limited, a subsidiary of the Mohammadi Group, and is based in Khilkhet, Dhaka. It began regular broadcasting on 1 March 2018 after a period of test transmission and entered the market with the positioning line “Television Noy, Somporko,” translated as “Not television, but a relationship.” The slogan presents the channel as a relationship-oriented local media service rather than merely a broadcast outlet. The channel’s regulatory history began before its public launch. In 2013, Bangladesh’s telecommunications regulator licensed the service to Jadoo Media Limited under the name JadooTV. The project subsequently received frequency allocation in January 2015. During the preparation period, the prospective channel commissioned television series for later broadcast and brought broadcaster and media personality Abdun Noor Tushar into the organization as chief executive officer. The ownership and management history is associated with the Mohammadi Group and the late businessman Annisul Huq; Rubana Huq later served as the channel’s managing director. Nagorik conducted test transmissions from 6 February 2018 and formally launched at 19:00 Bangladesh Standard Time on 1 March 2018. Its launch event took place at the Bangabandhu International Conference Center in Dhaka, and the inaugural program was the entertainment production “Swapno Simahin.” The opening schedule combined locally produced dramas with music, animation, health, cooking, travel, and other lifestyle programming. Early titles included “Nagorik Café,” “Deho Ghori,” “Mariar Rannaghor,” “Soleman Hazari,” and the animated program “Superman.” This mix established a general-entertainment identity intended to serve different age groups and viewing interests. Nagorik has described its competitive approach as distinct from a direct contest with Bangladeshi television channels. Instead, it has framed its role as strengthening local television while competing for audience attention with foreign channels. Its programming has consequently combined original Bangladeshi productions, acquired international dramas, animated series, films, reality formats, sports, and public-interest content. The channel has aired international properties such as “Batman: The Animated Series,” the Indian historical drama “Siyaasat,” Turkish dramas including “Siyah İnci” and “Binbir Gece,” and locally titled versions of those programs. The channel has also pursued high-profile programming partnerships. In 2018, it was one of Bangladesh’s official broadcast partners for the FIFA World Cup, alongside Bangladesh Television and Maasranga Television. In December 2019, Nagorik and three other Bangladeshi television channels entered an agreement with UNICEF to broadcast programming concerning children’s issues. In April 2024, the International Cricket Council announced that Bangladesh cricket rights had been awarded to TSM for two years, with linear television coverage carried by Nagorik and digital distribution handled through Banglalink. During that rights period, Nagorik was identified as the sole television broadcaster of ICC cricket tournaments in Bangladesh. Its later schedule continued to blend local productions and acquired content. Examples include the drama “Chander Hat,” the localized Turkish series “Sahasra Ek Rajani,” and local dramas such as “Corporate Bhalobasha” and “Google Village.” The channel’s broader programming catalogue spans drama, music, cooking, health, infotainment, lifestyle, animation, films, and sports. Nagorik TV therefore operates as a broad-based Bengali entertainment and information channel rather than a narrowly specialized service.

History

Nagorik TV developed from a television project initially licensed as JadooTV. Bangladesh’s telecommunications regulator granted the license to Jadoo Media Limited in 2013. The company was then associated with businessman Annisul Huq, while the service later became identified with the Mohammadi Group. The channel received frequency allocation in January 2015, allowing the project to progress toward a conventional satellite and cable television launch. During the development phase, the organization produced programs in advance and recruited Abdun Noor Tushar as chief executive officer. The service began test transmission on 6 February 2018. Its official broadcast launch followed on 1 March at 19:00 Bangladesh Standard Time. The launch ceremony was held at the Bangabandhu International Conference Center in Dhaka, and “Swapno Simahin” served as the debut program. Rubana Huq, who was identified as the channel’s managing director, spoke at the launch in connection with the memory of her late husband. Government representatives also presented the channel as a potential contributor to Bangladeshi cultural life, national development, and audience service. Nagorik entered the market with the slogan “Television Noy, Somporko,” meaning “Not television, but a relationship.” The phrase reflects an attempt to define the service through audience connection rather than technology alone. The channel stated that it did not seek to compete simply by copying or displacing domestic Bangladeshi channels. Instead, it described its competitive field as foreign television, while emphasizing cooperation with local television and production ecosystems. Its initial schedule was deliberately broad. Alongside four drama series, the channel introduced music through “Nagorik Café,” health content through “Deho Ghori,” cooking through “Mariar Rannaghor,” travel programming through “Soleman Hazari,” and animation through “Superman.” This general-entertainment model continued after launch. Nagorik added international acquisitions, including “Batman: The Animated Series,” the Indian historical drama “Siyaasat,” and Turkish productions that were presented under Bengali-localized titles. It also carried reality, music, lifestyle, cooking, travel, infotainment, and film programming. Several programming additions marked the channel’s early growth. “Batman: The Animated Series” premiered in August 2018. In October of that year, Nagorik began showing “Chacha Bahinir Ajob Kahini,” identified in reference material as the first CGI animated television series produced in Bangladesh. The Indian drama “Siyaasat” arrived in November 2018, while the dance reality program “Bajlo Jhumur Tarar Nupur” premiered in December. In 2019, Nagorik introduced the local drama “Bangi Television” and the Turkish drama “Siyah İnci,” localized as “Maria.” The channel expanded its role beyond ordinary scheduled entertainment. It was one of three Bangladeshi official television partners for the 2018 FIFA World Cup, alongside Bangladesh Television and Maasranga Television. In December 2019, it joined three other domestic channels in a UNICEF agreement concerning children’s programming. During Eid al-Fitr in 2020, Nagorik scheduled a package of seven Hollywood films, including movies associated with the Spider-Man, Terminator, and Charlie’s Angels franchises. Local and acquired drama remained central: “Chander Hat” premiered in December 2020, and the Turkish series “Binbir Gece,” titled “Sahasra Ek Rajani” for the Bangladeshi audience, began airing in March 2021, with concurrent availability through Bongo BD. Two additional local dramas, “Corporate Bhalobasha” and “Google Village,” debuted in June 2021. In April 2024, the International Cricket Council announced a two-year Bangladesh rights arrangement awarded to TSM. The structure gave Nagorik the linear television component and Banglalink the digital component, making Nagorik the sole television broadcaster of ICC cricket tournaments in Bangladesh during the relevant period. This sports-rights development broadened the brand’s visibility beyond drama and general entertainment. The supplied reference material also records later cooperation with Bongo BD, including the planned or reported airing of four Bongo programs in July 2026 and a joint broadcast and streaming presentation of “Kudüs Fatihi Selahaddin Eyyubi,” localized as “Sultan Salahuddin Ayyubi,” from August 2026. These entries are retained as reported programming developments, although their future-dated status may require verification. Overall, Nagorik TV’s history is characterized by the transition from a regulated television project to a broad Bengali channel combining domestic content, international acquisitions, public-interest partnerships, major sports rights, and digital-platform cooperation.

  • 2024

    ICC rights assigned for Bangladesh television

    [1]

    The ICC announced a two-year rights arrangement under which Nagorik carried the linear television coverage in Bangladesh.

  • 2019

    UNICEF programming agreement

    [1]

    Nagorik joined three other Bangladeshi channels in an agreement to broadcast content concerning children’s issues.

  • 2018

    Formal broadcast launch

    [1]

    Nagorik began regular broadcasting on 1 March after test transmissions earlier that month.

  • 2018

    FIFA World Cup broadcast partnership

    [1]

    Nagorik joined Bangladesh Television and Maasranga Television as an official television partner for the 2018 FIFA World Cup in Bangladesh.

  • 2015

    Frequency allocation received

    [1]

    The channel received its frequency allocation in January, supporting preparations for broadcast operations.

  • 2013

    Initial license issued under the JadooTV name

    [1]

    Jadoo Media Limited received the television license for the project, then known as JadooTV.

Products and positioning

A relationship-oriented Bengali general-entertainment channel that combines local productions with selected international programming, sports, animation, and public-interest content.

  • Original television drama · 2018

    Bengali drama programming

    Drama has been a central part of Nagorik’s schedule since launch. The channel premiered several local series in its opening lineup and later aired productions such as “Bangi Television,” “Chander Hat,” “Corporate Bhalobasha,” and “Google Village.” These programs support the channel’s focus on Bengali-language storytelling and locally produced entertainment.

  • Music and live entertainment · 2018

    Nagorik Café

    Nagorik Café is a music-oriented program associated with the channel’s initial schedule. It represents Nagorik’s use of studio-based entertainment and musical performance to complement scripted drama and broaden its appeal among general audiences.

  • Health programming · 2018

    Deho Ghori

    Deho Ghori is a health-related series included in Nagorik’s launch-era programming. Its presence reflects the channel’s general-entertainment model, which includes practical and public-interest subjects alongside entertainment formats.

  • Cooking and food · 2018

    Mariar Rannaghor

    Mariar Rannaghor is a cooking show from Nagorik’s initial program lineup. It contributes a lifestyle and household-content component to the channel’s schedule and illustrates its effort to serve viewers beyond drama and music.

  • Travel · 2018

    Soleman Hazari

    Soleman Hazari is a travel-oriented program that formed part of Nagorik’s launch programming. The format adds location-based and lifestyle content to the channel’s broader Bengali general-entertainment proposition.

  • Animation · 2018

    Chacha Bahinir Ajob Kahini

    Chacha Bahinir Ajob Kahini is a CGI animated television series aired by Nagorik from October 2018. Reference material describes it as the first CGI animated television series produced in Bangladesh, giving it significance within the country’s television-animation history.

  • Dance reality television · 2018

    Bajlo Jhumur Tarar Nupur

    Bajlo Jhumur Tarar Nupur is a dance reality program that premiered on Nagorik in December 2018. It extended the channel’s schedule into competition and performance-based entertainment.

  • Acquired television series · 2018

    International drama acquisitions

    Nagorik has acquired and localized international dramas for Bangladeshi viewers. Examples include the Indian historical series “Siyaasat,” presented locally as “Samrat Jahangir,” and Turkish productions including “Siyah İnci,” titled “Maria,” and “Binbir Gece,” titled “Sahasra Ek Rajani.”

  • Live sports broadcasting · 2024

    ICC cricket broadcasts

    Nagorik carried the linear television component of Bangladesh’s ICC cricket rights arrangement awarded to TSM for two years from 2024. The rights made the channel a major destination for ICC cricket tournament coverage in Bangladesh during the applicable period.

Marketing campaigns

  • 2018Television Noy, Somporko

    Bangladesh

    Nagorik launched with the slogan “Television Noy, Somporko,” meaning “Not television, but a relationship.” The message positioned the channel around audience connection and local relevance.

    Outcome. The slogan became the channel’s defining positioning statement; an independent quantitative campaign outcome is not documented in the supplied sources.

Brand decisions

  • 2024

    Expanded into exclusive ICC television coverageOther

    Background

    The ICC awarded Bangladesh rights to TSM for two years, separating linear television distribution from digital distribution.

    Action taken

    Nagorik carried the linear television rights, while Banglalink handled digital rights.

    Aftermath

    Nagorik became the sole television broadcaster of ICC cricket tournaments in Bangladesh during the rights period.

  • 2018

    Adopted a local-content-centered competitive positionStrategy

    Background

    At launch, Nagorik described its competitive focus as foreign television rather than direct competition with local Bangladeshi channels.

    Action taken

    The channel combined locally produced programs with cooperation involving domestic broadcasters and producers while also acquiring selected foreign content.

    Aftermath

    Nagorik developed a mixed schedule spanning Bengali drama, music, lifestyle, animation, international series, films, and sports.

Sources2 sources

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