Nürnberger Versicherung
German insurance group serving life, health, property, casualty, automotive and financial-services customers.
Last updated October 14, 2026
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Overview
Nürnberger Versicherung is a German insurance group headquartered in Nuremberg. Its business encompasses life insurance, private health insurance, property and casualty insurance, motor insurance, pensions and selected financial-services activities. Germany is its principal market, while Austria has been part of the group's operating footprint since the establishment of Nürnberger Versicherung AG Österreich in Salzburg in 1981. The group traces its origin to the foundation of Nürnberger Lebensversicherungs-Bank on 16 February 1884. The founding group included Lothar Freiherr von Faber, Friedrich von Grundherr, Johannes Falk, Johan Georg Kugler, Moritz Poehlmann, Samuel Bloch and Karl Wunder. Bavarian authorities authorized the company to conduct business in September 1884, and the first life-insurance certificate was issued in December of that year. During its early development, Nürnberger expanded beyond conventional life cover. In 1885 it introduced Bavaria's first private accidental-death and dismemberment policy, received approval to offer liability insurance in 1906, and established a civil-servants' pension allowance insurance program in 1908. The postwar period brought a more diversified group structure. Nürnberger Allgemeine Versicherungs-AG was founded in 1952 for non-life insurance. The company introduced unit-linked life insurance in 1971, created specialist motor-trade insurer Garanta Versicherungs-AG in 1985, and began health-insurance operations through Nürnberger Krankenversicherung AG in 1991. Pension activities later expanded through Nürnberger Pensionskasse AG and Nürnberger Pensionsfonds AG. Participation in Fürst Fugger Privatbank KG in 1999 marked an entry into asset management for third parties, extending the group's activities beyond underwriting. A major organizational change occurred in 1990, when Nürnberger Lebensversicherung AG was converted into the holding company Nürnberger Beteiligungs-Aktiengesellschaft. The existing life-insurance portfolio was transferred to a newly established subsidiary that adopted the Nürnberger Lebensversicherung AG name. The group subsequently added service and distribution capabilities, including Nürnberger Sofortservice AG, established in 2007. In 2016, the broader Nürnberger Versicherungsgruppe name was replaced in external branding by Nürnberger Versicherung. The brand has maintained a strong connection with its home city. Since 1928, its visual identity has incorporated the silhouette of Nuremberg Castle. The associated promise, introduced in 1958 as “Protection and security under the sign of the castle,” links local identity with the traditional insurance proposition of protection. A brand redesign in December 2016 simplified the logo and introduced the shorter positioning line “Protection and security. Since 1884.” The group moved into its Business Tower headquarters in 2000, a 135-metre, 34-storey building on Nuremberg's eastern ring road. Nürnberger distributes products through several channels, including exclusive agents, brokers and multiple agencies, financial-sales organizations, car dealerships, family-protection programs and direct channels. In the 2019 fiscal year, the group reported an average German workforce of 4,487 employees, 128 trainees and more than 12,200 full- and part-time intermediaries. It had approximately six million insurance contracts. Reported 2019 annual sales were €4.6 billion, including approximately €2.5 billion in life-insurance premium income, €809 million in non-life insurance and €228 million in health insurance. These figures are historical and should not be treated as current performance data. Beyond insurance, Nürnberger has developed a substantial sponsorship and civic-engagement program covering culture, science, social initiatives and sport. It has supported the International Gluck Opera Festival, the Staatstheater Nürnberg, the Blaue Nacht cultural event, the Nuremberg Christkindlesmarkt, educational programs and equestrian development. It has also held naming rights for Arena Nürnberger Versicherung and sponsored 1. FC Nürnberg. This combination of regional identity, broad insurance coverage and long-term institutional presence defines the brand's market position.
History
Nürnberger Versicherung originated in the Nürnberger Lebensversicherungs-Bank, founded in Nuremberg on 16 February 1884. The founders were Lothar Freiherr von Faber, Friedrich von Grundherr, Johannes Falk, Johan Georg Kugler, Moritz Poehlmann, Samuel Bloch and Karl Wunder. The company received authorization from the Royal Bavarian State Ministry of the Interior on 28 September 1884 and issued its first life-insurance certificate in December. Its early history was characterized by product expansion. In 1885, Nürnberger introduced Bavaria's first private accidental-death and dismemberment policy. Approval to offer liability insurance followed in 1906. In 1908, the company established civil-servants' pension allowance insurance, reflecting its role as a recognized self-help institution for public-service employees. After the Second World War, the group broadened its corporate structure. Nürnberger Allgemeine Versicherungs-AG was established in 1952 for non-life insurance. In 1958, the company introduced the slogan “Protection and security under the sign of the castle,” connecting its commercial identity to Nuremberg Castle. Unit-linked life insurance was added in 1971. International activity within the group began with Nürnberger Versicherung AG Österreich in Salzburg in 1981. Garanta Versicherungs-AG followed in 1985 as a specialist insurer for the motor-vehicle trade, its businesses, employees and customers. In 1990, Nürnberger Lebensversicherung AG was reorganized as the holding company Nürnberger Beteiligungs-Aktiengesellschaft, while the life-insurance portfolio was transferred to a newly formed subsidiary that retained the Nürnberger Lebensversicherung AG name. The group entered health insurance with Nürnberger Krankenversicherung AG in 1991. Its financial-services reach increased in 1999 through a participation in Fürst Fugger Privatbank KG in Augsburg, supporting asset management for third parties. Retirement provision became another area of development. Nürnberger Pensionskasse AG began operating in 2003, followed by Nürnberger Pensionsfonds AG in 2005. The group also established Nürnberger Sofortservice AG in 2007. It marked its 125th anniversary in 2009. In 2016, the group changed its public-facing name from Nürnberger Versicherungsgruppe to Nürnberger Versicherung and refreshed its visual identity. The Nuremberg connection remains central to the brand. The company has used a Nuremberg Castle silhouette in its logo since 1928. Its 1958 castle-related slogan was later replaced by “Protection and security. Since 1884.” in the 2016 identity update. The group moved to its Business Tower headquarters in 2000. The building is 135 metres high and has 34 storeys. Nürnberger's activities include life, private health, property, casualty, motor and pension insurance, together with selected financial services. In 2019, the group reported approximately six million insurance contracts, an average German workforce of 4,487 employees and 128 trainees, and more than 12,200 full- and part-time intermediaries. Distribution operated through exclusive sales, brokers and multiple agencies, financial sales, car dealerships, family-protection programs and direct channels. The company has also used sponsorship to reinforce its regional profile. Its activities have included the International Gluck Opera Festival, Staatstheater Nürnberg, Blaue Nacht, the Nuremberg Christkindlesmarkt, education and science initiatives, equestrian sport, tennis, football and social programs. It has been naming sponsor of Arena Nürnberger Versicherung since 2005 and main and jersey sponsor of 1. FC Nürnberg since 2016.
- 2016
Brand renamed and redesigned
[1]The group adopted Nürnberger Versicherung as its public brand name and introduced a refreshed castle logo and brand promise.
- 2005
Pension-fonds and arena sponsorship milestones
[1]Nürnberger Pensionsfonds AG began operations, and the company became naming sponsor of Arena Nürnberger Versicherung.
- 2003
Pension fund subsidiary begins operations
[1]Nürnberger Pensionskasse AG commenced business operations.
- 1991
Health-insurance operations begin
[1]Nürnberger Krankenversicherung AG began business operations.
- 1990
Holding-company reorganization
[1]Nürnberger Lebensversicherung AG became Nürnberger Beteiligungs-Aktiengesellschaft, with the life portfolio transferred to a new subsidiary.
- 1981
Austrian subsidiary founded
[1]Nürnberger Versicherung AG Österreich was established in Salzburg.
- 1971
Unit-linked life insurance launched
[1]Nürnberger added unit-linked life insurance to its product range.
- 1952
Non-life subsidiary established
[1]Nürnberger Allgemeine Versicherungs-AG was founded for non-life insurance.
- 1906
Liability insurance approved
[1]Nürnberger received approval to add liability insurance to its business.
- 1885
First private accident policy in Bavaria
[1]The company introduced a private accidental-death and dismemberment insurance policy.
Products and positioning
A regionally rooted German insurance group combining long-term protection, retirement provision and broad personal and property coverage. Its castle-based visual identity and “Protection and security. Since 1884.” promise emphasize continuity, security and Nuremberg heritage.
Life insurance · 1884
Life insurance
Life insurance is the historical core of Nürnberger's business, dating to the 1884 founding of Nürnberger Lebensversicherungs-Bank. The range developed from traditional protection and savings policies to include unit-linked life insurance, introduced in 1971. Life products form a major part of the group's premium base and support both individual protection and long-term financial planning.
Health insurance · 1991
Private health insurance
Private health insurance is provided through Nürnberger Krankenversicherung AG, which began operations in 1991. It forms part of the group's broader personal-insurance offering alongside life cover, pensions and income-related protection. The available reference material confirms the business segment but does not specify individual current policy packages.
Property and casualty insurance · 1906
Property, casualty and liability insurance
Nürnberger's non-life activities cover property, casualty and liability risks. The group created Nürnberger Allgemeine Versicherungs-AG in 1952, while liability insurance had already received regulatory approval in 1906. These lines complement the life and health businesses by covering household, personal, commercial and other non-life exposures.
Automotive insurance · 1985
Motor insurance
Motor insurance is one of the group's principal non-life segments. Through Garanta Versicherungs-AG, established in 1985, Nürnberger also developed specialist products for the motor-vehicle trade, including offerings directed at dealerships, their companies, employees and customers.
Retirement provision · 2003
Pension and retirement products
The group offers retirement-provision products through insurance and dedicated pension entities. Nürnberger Pensionskasse AG began operations in 2003 and Nürnberger Pensionsfonds AG in 2005. These activities extend the company's historic pension expertise, which includes its 1908 civil-servants' pension allowance insurance.
Marketing campaigns
- 2020Bundesverband Kinderhospiz partnership
Germany
As part of its sustainability and social-engagement activities, Nürnberger began a partnership with Bundesverband Kinderhospiz e. V.
Outcome. The partnership broadened the group's social sponsorship portfolio.
- 2016Nürnberger brand identity renewal
Germany · Austria
The company renewed its visual identity by stylizing the Nuremberg Castle logo and sharpening its long-standing protection-and-security message.
Outcome. The refreshed promise became “Protection and security. Since 1884.”
- 20161. FC Nürnberg partnership
Nuremberg, Germany
Nürnberger became the main and jersey sponsor of football club 1. FC Nürnberg.
Outcome. The partnership was extended in 2019 for a further three years through 2022, and grassroots football support was added from 2020.
- 2005Arena Nürnberger Versicherung naming sponsorship
Nuremberg, Germany
Nürnberger became the naming sponsor of Nuremberg's ice-sports and events arena.
Outcome. The arena has carried the Nürnberger Versicherung name since February 2005.
- 1999Equipe Nürnberger Versicherung
International
Nürnberger became main sponsor of a women's professional cycling team.
Outcome. The sponsorship continued through 2009; the team was described in the reference material as highly successful during that period.
- 1992Nürnberger Burg-Pokal
Germany
Nürnberger launched a tournament series for young dressage horses and later supported young equestrian talent through cooperation with state associations.
Outcome. The series became a long-running component of the company's equestrian sponsorship program.
Brand decisions
2019
Adjustment of sports sponsorship commitmentsStrategyBackground
Nürnberger reviewed its presence in tennis while maintaining selected regional sports partnerships.
Action taken
The company ended sponsorship of the Nürnberger Insurance Cup in May and withdrew from grassroots tennis sponsorship in December, while extending its 1. FC Nürnberg partnership.
Aftermath
The changes concentrated sponsorship activity on selected regional, football, cultural and social platforms.
2016
Adoption of the Nürnberger Versicherung master brandStrategyBackground
The insurance group sought a more unified public identity after operating under the Nürnberger Versicherungsgruppe name.
Action taken
The group renamed itself Nürnberger Versicherung and introduced a redesigned castle logo and updated slogan.
Aftermath
The new identity retained the Nuremberg heritage while presenting the business under a shorter, more consumer-facing brand.
1990
Creation of a holding-company structureStrategyBackground
The group's historical life-insurance company was reorganized as a holding company while the life portfolio was placed in a newly established subsidiary.
Action taken
Nürnberger Lebensversicherung AG became Nürnberger Beteiligungs-Aktiengesellschaft, and the new subsidiary adopted the Nürnberger Lebensversicherung AG name.
Aftermath
The structure separated group ownership and operating life-insurance activities and supported later diversification.
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