MyTime

MyTime is a San Francisco-based software-as-a-service company focused on appointment-driven service businesses. Its platform is intended for organizations that need to coordinate bookings, transactions, customer communications, and operational controls across multiple locations. The company’s stated customer segments include salons, spas, medical spas, wellness providers, pet-grooming businesses, and fitness operators, as well as franchise networks in those and related service categories. The business was founded in 2012 by Ethan Anderson, a technology entrepreneur who had previously co-founded Redbeacon, an online home-services marketplace. Redbeacon won the grand prize at the 2009 TechCrunch50 conference and was acquired by The Home Depot in January 2012. Anderson had also worked as a product manager at Google and held an MBA from Harvard Business School. MyTime initially approached the market as a consumer-facing online appointment-booking service. The company announced a $3 million seed round in February 2013 and later shifted toward a broader business-software model for service operators. MyTime’s platform combines online and in-person scheduling with point-of-sale and customer-engagement functions. Scheduling capabilities include web and mobile booking, employee calendar management, waitlists, and connections to discovery and booking channels such as Google Search, Google Maps, Facebook, and Instagram. Its commerce tools support online and in-store payments, inventory administration, and the management of memberships, packages, and gift cards. These instruments can be used across locations, allowing operators to provide a more consistent customer experience throughout a network. A major area of differentiation is support for franchisors and other multi-location organizations. MyTime provides centralized controls, location templates, permissions management, royalty reporting, and standardized configuration for opening additional sites. The system can also support white-label guest applications, application programming interfaces, webhooks, and SAML-based single sign-on for enterprise integrations. Marketing features include automated email, SMS, and push-notification campaigns, referral programs, and reputation-management functions that synchronize business information across review platforms. The company raised a $9.25 million Series B round in April 2015, led by Upfront Ventures and Khosla Ventures, with participation from Daher Capital, Accelerator Ventures, and Westfield. The financing brought reported total funding to $12.25 million at that point. MyTime has also received recognition for its mobile and local-search work, including the Local Search Association’s Ad to Action Award and first place at the 2014 LAUNCH Mobile Conference. Public reference material does not establish a separate consumer-goods business; despite the supplied food-related taxonomy, MyTime is best classified as business software serving appointment-based consumer-service companies.

MyTime was established in 2012 in San Francisco by Ethan Anderson. Before creating the company, Anderson co-founded Redbeacon, an online marketplace for home services. Redbeacon received the grand prize at TechCrunch50 in 2009 and was acquired by The Home Depot in January 2012. Anderson’s earlier career included product-management work at Google, and he held an MBA from Harvard Business School. MyTime entered the market in 2013 with a consumer-oriented online appointment-booking service. Its early proposition was to make it easier for customers to discover service providers and reserve appointments online. In February of that year, the company announced a $3 million seed round. Over time, its product direction broadened from consumer booking into a business platform for operators managing service locations, staff, payments, customer relationships, and recurring or packaged services. In April 2015, MyTime announced a $9.25 million Series B financing led by Upfront Ventures and Khosla Ventures. Daher Capital, Accelerator Ventures, and Westfield also participated. The financing brought the company’s reported total funding to $12.25 million. This investment period coincided with the company’s development of a broader cloud software suite rather than a standalone booking marketplace. The resulting platform combines appointment scheduling, point-of-sale, customer engagement, and franchise administration. Scheduling tools accommodate web and mobile reservations, employee calendars, waitlists, and integrations with consumer discovery channels including Google Search, Google Maps, Facebook, and Instagram. The transaction layer supports online and on-site payments, inventory management, and administration of memberships, packages, and gift cards across locations. For franchise systems, the platform provides centralized brand controls, location templates, permissions, royalty reporting, and standardized setups for launching new sites. MyTime also expanded into customer-retention and marketing workflows. Businesses can automate email, SMS, and push notifications, operate referral programs, and manage reputation-related data across review sites. Enterprise-oriented capabilities include white-label guest apps, APIs, webhooks, and SAML single sign-on. These features position MyTime as operational infrastructure for multi-location service companies and franchise networks rather than merely a consumer booking directory. Publicly described customer sectors include salons, spas, medical spas, wellness businesses, pet groomers, and fitness providers. The available reference material does not document a later acquisition, public listing, change of ownership, or discontinuation. It also does not establish a consumer food brand; the subject is a software company, so its classification should be based on business software and SaaS rather than food products. MyTime received recognition for its mobile and local-search work, including the 2014 Local Search Association Ad to Action Award and first place at the 2014 LAUNCH Mobile Conference.

• 2015

  Series B financing

  [1]MyTimeen.wikipedia.org

  MyTime raised $9.25 million in Series B funding led by Upfront Ventures and Khosla Ventures, bringing reported total funding to $12.25 million.

• 2014

  Mobile and local-search recognition

  [1]MyTimeen.wikipedia.org

  MyTime received the Local Search Association’s Ad to Action Award and won first place at the LAUNCH Mobile Conference.

• 2013

  Consumer booking platform launches

  [1]MyTimeen.wikipedia.org

  MyTime launched an online appointment-booking platform for consumers and announced a $3 million seed financing round in February.

• 2012

  MyTime is founded

  [1]MyTimeen.wikipedia.org

  Ethan Anderson founded MyTime in San Francisco as a technology company focused initially on appointment booking and local service discovery.

An integrated cloud platform for salons, spas, medical spas, wellness providers, pet groomers, fitness businesses, and franchise networks that need scheduling, commerce, customer engagement, and centralized operational management in one system.

• Appointment scheduling · 2013

  MyTime Scheduling

  A cloud scheduling system for web and mobile bookings, employee calendars, waitlists, and appointment discovery through integrations with Google Search, Google Maps, Facebook, and Instagram. It is designed for service businesses whose revenue depends on coordinating staff availability and customer appointments across one or more locations.

• Point-of-sale and commerce software

  MyTime Point of Sale

  An integrated commerce component supporting online and in-store payments, inventory management, and administration of memberships, packages, and gift cards. The platform is designed to connect transactions with appointments and customer records, including the ability to support redemption across multiple business locations.

• Franchise and multi-location management

  MyTime Franchise Management

  Tools for franchisors and multi-location operators, including standardized location templates, centralized brand controls, configurable permissions, royalty reporting, and repeatable configuration for launching new sites. The product addresses the governance and consistency requirements of distributed service networks.

• Marketing and customer relationship software

  MyTime Customer Engagement

  Customer-engagement features support automated email, SMS, and push-notification campaigns, referral programs, and reputation management. These tools are intended to help service operators retain customers, encourage repeat visits, and keep business information synchronized across review platforms.

• 2015

  Expansion toward an integrated business software platformStrategy

  Background

  After beginning as a consumer booking service, MyTime developed scheduling, point-of-sale, customer-engagement, and franchise-management capabilities for service businesses.

  Action taken

  The company broadened its platform proposition and raised Series B capital to support the business.

  Aftermath

  MyTime’s documented positioning became centered on multi-location operators and franchise systems rather than appointment discovery alone.

  Series B financing. $3 million reported seed financing → $9.25 million Series B; $12.25 million reported total funding (April 2015)

  Source

• 2013

  Initial launch as a consumer appointment-booking serviceStrategy

  Background

  MyTime entered the market with an online booking product aimed at helping consumers find service providers and reserve appointments.

  Action taken

  The company launched a consumer-facing online appointment platform and raised seed capital to develop the business.

  Aftermath

  The product direction later expanded into integrated software for business operators, especially multi-location service companies and franchise networks.

  Seed financing. $3 million (February 2013)

  Source

1. 1MyTimeen.wikipedia.org