Mytheresa
A Munich-based global luxury fashion e-commerce platform offering curated designer clothing, accessories, footwear, jewelry, lifestyle goods, and pre-owned watches.
Last updated August 26, 2026
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Overview
Mytheresa is a German luxury-fashion e-commerce platform headquartered in Munich. The business grew out of Theresa, a designer womenswear boutique opened in central Munich by Susanne and Christoph Botschen in 1987. In 2006, the founders extended the boutique concept online through Mytheresa.com, creating a digital retail business focused on curated luxury rather than mass-market assortment. The platform sells ready-to-wear clothing, shoes, handbags, accessories, jewelry, and other luxury goods from a large selection of international designers. Its assortment covers womenswear, menswear, and childrenswear, with lifestyle and home products added later. Mytheresa introduced kidswear in 2019 and menswear in 2020, broadening the business beyond its original womenswear focus. In 2022, the company added the Life category for home décor and lifestyle products. In 2023, it introduced certified pre-owned watches through a collaboration with Bucherer and continued expanding fine jewelry. Mytheresa serves an international customer base through localized digital storefronts and delivery coverage extending to more than 130 countries. Its operating model combines designer selection, editorial merchandising, digital clienteling, international logistics, and brand-specific online launches or collaborations. The company positions itself at the premium end of online fashion retail, competing with platforms such as Net-a-Porter, Mr Porter, Farfetch, and other luxury marketplaces and multi-brand retailers. The business underwent a major ownership and capital-market transition after the Neiman Marcus Group filed for Chapter 11 bankruptcy protection in 2020. Mytheresa was separated from the bankruptcy estate with temporary shareholder-loan financing. In January 2021, its immediate parent, MYT Netherlands Parent B.V., completed a New York Stock Exchange listing, generating proceeds used in part to repay those loans and support expansion. Mytheresa later became central to the restructuring of Richemont's online fashion operations. In 2024, Richemont and Mytheresa announced an agreement under which Mytheresa would acquire Yoox Net-a-Porter, subject to regulatory approvals, while Richemont would receive a substantial equity interest. The acquisition was completed in April 2025. On May 1, 2025, MYT Netherlands Parent B.V. changed its name to LuxExperience B.V.; Mytheresa became the flagship brand of the enlarged group, alongside Net-a-Porter, Mr Porter, and Yoox. The company remains an active international luxury-commerce brand. Its digital presence includes English, German, French, Italian, Arabic, Chinese, Korean, and Spanish-language websites. Its logistics infrastructure was expanded with a 55,000-square-metre distribution center at Halle/Leipzig Airport, opened in autumn 2023. Leadership also changed at the beginning of 2026, when Francis Belin succeeded Michael Kliger as Mytheresa chief executive, while Kliger became chief executive of the LuxExperience parent group.
History
Mytheresa's roots date to 1987, when Susanne and Christoph Botschen opened the Theresa designer womenswear boutique in central Munich. The store established the brand's luxury positioning through a selective assortment of international fashion labels and a high-touch retail experience. In 2006, the founders supplemented the physical store with Mytheresa.com, initially bringing the boutique's womenswear proposition to an online audience. The online business developed into an international multi-brand luxury retailer. Its core categories included ready-to-wear clothing, shoes, handbags, accessories, and fine jewelry. Although the business retained a strong womenswear identity, it expanded into new customer segments: kidswear was introduced in 2019 and menswear in 2020. These additions enabled Mytheresa to serve broader household and family demand while maintaining its premium, edited assortment model. A significant corporate transition occurred in 2020. Following Neiman Marcus Group's Chapter 11 bankruptcy filing, Mytheresa was separated from the bankruptcy estate by financial investors. The business was temporarily supported by approximately US$200 million in shareholder loans. In January 2021, MYT Netherlands Parent B.V., the immediate parent company, listed on the New York Stock Exchange. The offering raised approximately US$407 million, which was used to repay the shareholder loans and provide capital for continued expansion. Mytheresa broadened its proposition beyond fashion during the following years. In 2022, it launched the Life category, adding home décor and lifestyle merchandise to its luxury assortment. In 2023, the company introduced certified pre-owned watches in cooperation with Bucherer and further developed its fine-jewelry business. The same year, it opened a new 55,000-square-metre distribution center at Halle/Leipzig Airport, strengthening the logistics platform serving its international customer base. The company's strategic importance increased through its relationship with Richemont. In October 2024, the parties announced an agreement for Mytheresa to acquire Richemont's online luxury fashion and accessories business, Yoox Net-a-Porter. The proposed structure provided for Richemont to receive a 33% equity stake in Mytheresa, subject to completion and regulatory approval. The transaction was completed in April 2025. On May 1, 2025, MYT Netherlands Parent B.V. was renamed LuxExperience B.V. Mytheresa became the flagship brand of the enlarged group, which also includes Net-a-Porter, Mr Porter, and Yoox. Mytheresa operates internationally through localized websites in English, German, French, Italian, Arabic, Chinese, Korean, and Spanish. It delivers to more than 130 countries and combines digital commerce with editorial content, curated brand selection, customer-service capabilities, and international fulfillment. At the beginning of 2026, Francis Belin became CEO of Mytheresa, replacing Michael Kliger. Kliger assumed the CEO role at LuxExperience after leading Mytheresa for more than a decade. The brand's current identity therefore combines its original Munich boutique heritage with a global digital luxury-retailing and group-management role.
- 2026
Francis Belin becomes CEO
[1]Francis Belin succeeds Michael Kliger as Mytheresa CEO, while Kliger becomes CEO of LuxExperience.
- 2025
YNAP acquisition completed
[1]Mytheresa completes its acquisition of Yoox Net-a-Porter, and the parent company changes its name to LuxExperience B.V.
- 2023
Pre-owned watches and new logistics capacity
[1]The platform adds certified pre-owned watches with Bucherer and opens a 55,000-square-metre distribution center near Halle/Leipzig Airport.
- 2022
Life category introduced
[1]Mytheresa expands into home décor and lifestyle products through the Life category.
- 2021
Parent company completes NYSE listing
[1]MYT Netherlands Parent B.V. lists in New York and uses the proceeds to repay shareholder loans and support growth.
- 2020
Menswear added
[1]The platform begins offering menswear, broadening its customer and category coverage.
- 2019
Kidswear added
[1]Mytheresa expands its assortment into children's luxury fashion.
- 2006
Mytheresa online store launches
[1]The founders extend the Theresa boutique concept to the internet with a luxury fashion e-commerce store.
- 1987
Theresa boutique opens in Munich
[1]Susanne and Christoph Botschen open a designer womenswear boutique in central Munich, establishing the retail business from which Mytheresa develops.
Products and positioning
Curated, high-service digital luxury retailer with a global designer assortment
Luxury fashion · 2006
Womenswear
Womenswear is Mytheresa's original and historically central category. The assortment includes designer ready-to-wear for different occasions, from seasonal collections and tailoring to knitwear, dresses, outerwear, and contemporary luxury fashion. The offering is curated rather than presented as an unrestricted wholesale catalog, reinforcing the platform's boutique-derived positioning.
Luxury fashion · 2020
Menswear
Introduced in 2020, menswear extends Mytheresa's designer assortment to clothing, footwear, accessories, and other products for male customers. The category supports the platform's movement from a womenswear specialist toward a broader luxury destination while retaining the same curated, multi-brand retail model.
Luxury fashion · 2019
Kidswear
Kidswear, added in 2019, brings designer clothing and related luxury products for children into the Mytheresa ecosystem. It broadens the platform's relevance to family shopping and complements the established womenswear and later menswear categories.
Luxury accessories · 2006
Shoes, bags, and accessories
Mytheresa sells high-end designer footwear, handbags, and fashion accessories across womenswear, menswear, and selected childrenswear. These categories are important components of the platform's luxury proposition, combining recognizable designer products with seasonal merchandising and international fulfillment.
Jewelry · 2006
Fine jewelry
Fine jewelry is part of Mytheresa's luxury assortment and was expanded further in 2023. The category complements fashion-led purchases with higher-value jewelry products from designer and luxury houses.
Lifestyle and home · 2022
Mytheresa Life
The Life category, introduced in 2022, extends the brand into home décor and lifestyle merchandise. It allows Mytheresa to offer a broader luxury lifestyle proposition beyond apparel and accessories.
Watches · 2023
Certified pre-owned watches
Mytheresa added certified pre-owned watches in 2023 through a collaboration with Bucherer. The offering gives the platform a presence in the authenticated secondary luxury-watch market while complementing its fine-jewelry assortment.
Brand decisions
2026
Separate Mytheresa and LuxExperience leadership rolesStrategyBackground
After the YNAP acquisition and creation of the LuxExperience group, the parent company required dedicated group leadership.
Action taken
Francis Belin became CEO of Mytheresa, while Michael Kliger moved to the CEO position at LuxExperience.
Aftermath
The arrangement separated brand-level operating leadership from parent-group leadership.
2024
Agree to acquire Yoox Net-a-PorterM&ABackground
Richemont owned the Yoox Net-a-Porter online luxury fashion and accessories business, while Mytheresa was pursuing scale in global luxury e-commerce.
Action taken
Mytheresa agreed to acquire YNAP, with Richemont set to receive a 33% equity interest, subject to regulatory approval.
Aftermath
The transaction was completed in April 2025 and positioned Mytheresa as the flagship brand of the renamed LuxExperience group.
2022
Expand from fashion into luxury lifestyleStrategyBackground
Mytheresa sought to broaden its luxury-commerce proposition beyond apparel, shoes, bags, and accessories.
Action taken
The company introduced the Life category for home décor and lifestyle products.
Aftermath
The assortment became more closely aligned with a wider luxury lifestyle platform.
2021
Use public-offering proceeds to repay shareholder loans and fund growthOtherBackground
Mytheresa had received temporary shareholder-loan financing after the separation from the Neiman Marcus bankruptcy estate in 2020.
Action taken
Following the NYSE listing of MYT Netherlands Parent B.V., the company used the offering proceeds to repay the shareholder loans and support continued expansion.
Aftermath
The transaction provided a public-market financing base for the company's international growth.
NYSE issue proceeds. US$407 million (January 2021)
Recent events
Mytheresa parent announces confidential IPO registration filing[3]
Reported:
MYT Netherlands Parent B.V., the parent company of the Mytheresa Group, announced that it had confidentially submitted a draft Form F-1 registration statement to the SEC for a proposed IPO. The offering's size and price range had not yet been determined, and the IPO was expected after SEC review, subject to market and other conditions.
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