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Mystic Tan

American spray tanning booth brand, maker of the first automated spray tan booth.

Last updated September 15, 2026

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Overview

Mystic Tan is an American spray tanning booth brand described as the maker of the first automated spray tan booth. It is part of INNOVÉ Beauty & Wellness, formerly Sunless, Inc., a family of synergistic beauty brands that also includes Norvell®, VersaSpa®, and WELLFIT®. Mystic Tan offers customizable in-salon spray booth sessions with 12 tan levels, bronzers, scents, and skincare treatments, using MagneTan® Spray Technology for even coverage.

History

Mystic Tan is an American spray tanning booth brand, described as the maker of the first automated spray tan booth. It is part of INNOVÉ Beauty & Wellness, formerly Sunless, Inc., a family of synergistic brands that also includes Norvell®, VersaSpa®, and WELLFIT®. INNOVÉ Beauty & Wellness was founded in 2000, is backed by Castle Harlan and Branford Castle, and is headquartered in Macedonia, Ohio. Mystic™ has over 25 years of experience providing customizable tans and skincare treatments in under 3 minutes.

Products and positioning

Where Beauty Meets Science & Technology; customizable, skincare-focused spray tanning and skincare treatments in under 3 minutes.

  • New Model of Mystic™ spray booth

    Spray booth with video instructions, adaptive lighting, and voiceover guidance for two easy positions.

  • Wellfit® Skincare Treatments

    Available as an add-on to a tan or as a stand-alone treatment to Hydrate, Lift and Balance skin.

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