Mystic Story
A South Korean entertainment company and record label founded by singer-songwriter Yoon Jong-shin.
Last updated August 24, 2026
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Overview
Mystic Story is a South Korean entertainment company whose activities span music recording, artist management, acting representation, production, and entertainment programming. The company was established by singer-songwriter and producer Yoon Jong-shin and developed from a music-centered operation into a broader multi-division entertainment business. Its best-known activities have included the management of solo musicians, idol groups, producers, songwriters, comedians, television personalities, and actors. The company’s corporate identity changed several times as its scope expanded. In March 2014, the original Mystic89 operation merged with Family Actors Entertainment, an agency focused primarily on actors and actresses. The combined business became Mystic89 & Family, while the two sides retained distinct emphases in music and acting. In July of the same year, Mystic89 merged with APOP Entertainment, a label associated with Brown Eyed Girls and its members. These transactions broadened the company’s roster and gave it a structure combining music labels, creative production, and talent management. Mystic also added established talent during this period. In February 2015, veteran singer and actress Uhm Jung-hwa joined the company. The organization’s music activities covered singer-songwriters and performers such as Yoon Jong-shin, Harim, Jo Jung-chi, Jung-in, Eddy Kim, Jeong Jin-woon, Son Tae-jin, and Jo Yeon-ho. Its group-related catalog and artist roster included acts such as Brown Eyed Girls, Daybreak, Shinchireem, Lucy, and Billlie. The company has also represented or worked with producers, composers, and lyricists including Cho Young-chul, Lee Minsu, and Kim Eana, reflecting a business model built around both artist management and in-house creative development. A major ownership change occurred in March 2017, when SM Entertainment acquired a controlling position and became Mystic’s largest shareholder. This placed Mystic within the wider SM corporate ecosystem while allowing it to continue operating as a distinct label and management company. On March 25, 2019, Mystic Entertainment adopted the name Mystic Story. The rebranding signaled the company’s broader entertainment ambitions beyond the narrower image of a conventional record label. Mystic Story has operated several divisions or affiliated labels, including Mystic Actors, which manages actors and actresses, and the APOP-related business associated with Brown Eyed Girls and other music talent. Its entertainment roster has included actors, comedians, television personalities, and other public figures in addition to recording artists. This cross-disciplinary structure enables the company to develop and manage talent across music, scripted entertainment, variety programming, and related media activities. The company’s recorded output and artist-management work have primarily served the South Korean market, although its music and artists participate in the international circulation of Korean popular culture through digital platforms, touring, and global fan communities. On August 14, 2025, SM Entertainment disclosed that it had sold all of its shares in Mystic Story. The available reference material does not establish the buyer, the transaction value, or the company’s ownership structure after that disclosure. Mystic Story therefore remains best described as an active South Korean entertainment business, with its post-divestment corporate control requiring confirmation from additional current sources.
History
Mystic Story was founded by South Korean singer-songwriter Yoon Jong-shin as a music and artist-management enterprise. Its early identity was closely associated with singer-songwriters, musicians, producers, and the creative network surrounding Yoon Jong-shin. Over time, the company expanded beyond the management of recording artists and developed a broader entertainment portfolio. In March 2014, Mystic Story’s predecessor organization, Mystic89, merged with Family Actors Entertainment. The resulting company was called Mystic89 & Family. The merger combined a music-focused operation with a company specializing mainly in actors and actresses, but the two businesses retained distinct functional orientations. This arrangement established the basis for Mystic’s later multi-division structure. In July 2014, Mystic89 merged with APOP Entertainment. APOP was associated with Brown Eyed Girls and added another established music operation to the Mystic network. The transaction strengthened Mystic’s position in Korean popular music and increased its involvement in artist management, production, and label activities. In February 2015, the company further expanded its roster by adding veteran singer and actress Uhm Jung-hwa. The next major turning point came in March 2017, when SM Entertainment acquired enough of Mystic to become its largest shareholder. Mystic continued to function under its own brand, but the investment connected it with one of South Korea’s largest entertainment groups. The relationship provided a corporate affiliation while preserving Mystic’s separate artist and production identity. On March 25, 2019, Mystic Entertainment officially changed its name to Mystic Story. The new name represented the company’s wider role in entertainment, encompassing music labels, recording artists, actors, entertainers, producers, and creative personnel. Its operating structure included Mystic Actors and the APOP-related music business. The wider roster over the years included solo performers such as Harim, Jo Jung-chi, Jung-in, Eddy Kim, Jeong Jin-woon, Son Tae-jin, and Jo Yeon-ho; groups including Brown Eyed Girls, Daybreak, Shinchireem, Lucy, and Billlie; and entertainers such as Kim Young-chul, Kim Jin-soo, and Yang Je-woong. Mystic Actors represented a substantial group of screen and stage performers, including Jung Yu-mi, Kim Jae-won, Oh Ji-eun, Park Hyuk-kwon, and others at different points in the company’s history. Mystic Story’s creative infrastructure has also included producers, composers, and lyricists. Cho Young-chul, Lee Minsu, and Kim Eana are identified with the APOP or studio-artist side of the organization. This emphasis on behind-the-scenes creative talent distinguishes Mystic from a business focused only on idol management. The company’s work has involved developing releases, coordinating artist activities, and managing talent across multiple entertainment formats. The available reference material records another ownership development on August 14, 2025, when SM Entertainment disclosed that it had sold all of its shares in Mystic Story. It does not identify the purchaser, consideration, or resulting ownership structure. Consequently, the company’s historical relationship with SM is clear, while its post-2025 control requires further verification. Mystic Story is otherwise presented as an active South Korean entertainment company with capabilities in music, acting, production, and talent representation.
- 2025
SM Entertainment disclosed its exit
[1]SM Entertainment disclosed that it had sold all shares it held in Mystic Story; ownership details were not provided in the reference.
- 2019
Corporate name changed to Mystic Story
[1]Mystic Entertainment adopted the Mystic Story name.
- 2017
SM Entertainment became the largest shareholder
[1]SM Entertainment acquired a controlling position and became Mystic’s largest shareholder.
- 2015
Uhm Jung-hwa added to the roster
[1]The company added veteran singer and actress Uhm Jung-hwa.
- 2014
Merger with Family Actors Entertainment
[1]Mystic89 merged with Family Actors Entertainment to form Mystic89 & Family, combining music and acting-management operations.
- 2014
Merger with APOP Entertainment
[1]Mystic89 merged with APOP Entertainment, bringing the Brown Eyed Girls-associated operation into the broader Mystic structure.
Products and positioning
A diversified Korean entertainment house combining singer-songwriter development, idol-group management, music production, acting representation, and broader talent management.
Music releases
Recorded music
Mystic Story releases and manages recorded music by soloists and groups across Korean pop, singer-songwriter, and band-oriented formats. Its associated roster has included artists such as Yoon Jong-shin, Harim, Jo Jung-chi, Jung-in, Eddy Kim, Son Tae-jin, Lucy, Billlie, and Brown Eyed Girls.
Music talent management
Artist management
The company manages or has managed recording artists, idol groups, producers, composers, and lyricists. Its management activities include career development, releases, public appearances, and coordination of entertainment projects.
Acting talent management
Mystic Actors
Mystic Actors is the company’s acting-management division. It represents actors and actresses for screen, television, stage, and related entertainment work, reflecting Mystic Story’s expansion beyond the music business.
Music label and creative studio · 2014
APOP
APOP became part of the Mystic structure through the 2014 merger with Mystic89. The associated operation has been linked with Brown Eyed Girls and with creative personnel including producer Cho Young-chul, composer Lee Minsu, and lyricist Kim Eana.
Brand decisions
2025
SM Entertainment sold its Mystic Story sharesM&ABackground
SM Entertainment had been Mystic Story’s largest shareholder since 2017.
Action taken
SM Entertainment disclosed that it had sold all shares held in Mystic Story.
Aftermath
The disclosure ended SM Entertainment’s reported equity ownership, but the buyer and Mystic Story’s subsequent ownership structure are not specified in the available material.
2019
Rebranded from Mystic Entertainment to Mystic StoryStrategyBackground
The organization’s activities had expanded beyond traditional record-label functions into acting and broader entertainment management.
Action taken
Mystic Entertainment changed its corporate name to Mystic Story.
Aftermath
The Mystic Story identity positioned the company as a wider entertainment house rather than only a music label.
2017
Accepted SM Entertainment as largest shareholderM&ABackground
Mystic had expanded into a multi-disciplinary entertainment company and sought a stronger corporate connection.
Action taken
SM Entertainment acquired shares that made it Mystic’s largest shareholder.
Aftermath
Mystic operated within the broader SM network while retaining its own brand and artist-management activities.
2014
Expanded through the Family Actors Entertainment mergerM&ABackground
Mystic’s predecessor was principally associated with music, while Family Actors Entertainment focused mainly on acting talent.
Action taken
The two companies merged as Mystic89 & Family while maintaining separate music and acting emphases.
Aftermath
The transaction created a broader entertainment platform that could represent both musicians and actors.
2014
Merged with APOP EntertainmentM&ABackground
APOP Entertainment housed or managed activities associated with Brown Eyed Girls and their creative team.
Action taken
Mystic89 merged with APOP Entertainment.
Aftermath
Mystic broadened its music roster and incorporated APOP-related artists and creative personnel.
Recent events
- 2025
SM Entertainment disclosed the sale of its Mystic Story shares[1]
M&A
SM Entertainment disclosed that it had sold all of its shares in Mystic Story. The buyer and transaction value are not identified in the available reference material.
- 2019
Mystic Entertainment rebranded as Mystic Story[1]
Other
The company changed its name from Mystic Entertainment to Mystic Story as its entertainment activities extended beyond music.
- 2017
SM Entertainment acquired a controlling position in Mystic[1]
M&A
SM Entertainment acquired shares that made it Mystic’s largest shareholder, bringing the company into the SM corporate network.
- 2015
Uhm Jung-hwa joined Mystic[1]
Other
Veteran singer and actress Uhm Jung-hwa was added to the company’s talent roster.
- 2014
Mystic89 merged with Family Actors Entertainment[1]
M&A
Mystic89 and Family Actors Entertainment combined to form Mystic89 & Family, while continuing to maintain separate music and acting orientations.
- 2014
Mystic89 merged with APOP Entertainment[1]
M&A
The merger brought APOP Entertainment and its Brown Eyed Girls-related business into the Mystic structure.
Sources2 sources
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