Myssyfarmi

Myssyfarmi was a Finnish design and apparel company founded in 2017, specialising in knitted garments and knitting kits. It became particularly known for its beanies (myssy) and for its workforce of pensioners: in 2023 the company employed 95 retirees in the Varsinais-Suomi and Satakunta regions who knitted the products sold. In autumn 2023 the company launched a new collection that also included crocheted items. In early July 2026 Myssyfarmi filed for bankruptcy. The company originated from the knitting hobby of Rauhansuu and their spouse. In 2015 they decided to establish a business and hire pensioners to help with knitting. Myssyfarmi's employees and beanies received international attention, and the company appeared in several international fashion publications. In 2023 the company sold its products through its online store and approximately 200 brick-and-mortar shops in 16 different countries. In 2022 the company was awarded the Winner prize in the Fennia Prize design competition. In 2023 Myssyfarmi reported that it had run into financial difficulties in the preceding years due to the COVID-19 pandemic, the war in Ukraine and the quieting of Finnish consumer trade. In February 2026 Myssyfarmi announced it would cease operations due to weak profitability. According to the company, volume simply could not be raised high enough. Myssyfarmi Oy filed a bankruptcy application with the District Court of Varsinais-Suomi on 1 July 2026.

Myssyfarmi was a Finnish apparel company founded in 2017. It grew out of the knitting hobby of Rauhansuu and their spouse; in 2015 they decided to establish a business and hire pensioners to help with knitting. The company sold knitted garments and knitting kits, and became known especially for its beanies (myssy) and for its pensioner workforce. In 2023 the company employed 95 retirees in the Varsinais-Suomi and Satakunta regions who knitted the products sold. In autumn 2023 the company released a new collection that also included crocheted products. Myssyfarmi's employees and beanies received international attention, and the company appeared in several international fashion publications. In 2023 the company sold its products through its online store and approximately 200 brick-and-mortar shops in 16 different countries. In 2022 the company was awarded the Winner prize in the Fennia Prize design competition. In 2023 Myssyfarmi reported that it had run into financial difficulties in the preceding years due to the COVID-19 pandemic, the war in Ukraine and the quieting of Finnish consumer trade. In February 2026 Myssyfarmi announced it would cease operations due to weak profitability; according to the company, volume simply could not be raised high enough. Myssyfarmi Oy filed a bankruptcy application with the District Court of Varsinais-Suomi on 1 July 2026.

• 2026

  Myssyfarmi announces it will cease operations due to weak profitability.

• 2026

  Myssyfarmi Oy files a bankruptcy application with the District Court of Varsinais-Suomi on 1 July 2026.

• 2023

  Company employs 95 pensioners in Varsinais-Suomi and Satakunta; sells via online store and about 200 brick-and-mortar shops in 16 countries; releases a new collection including crocheted products.

• 2022

  Myssyfarmi is awarded the Winner prize in the Fennia Prize design competition.

• 2017

  Myssyfarmi is founded as a Finnish apparel company.

• 2015

  Rauhansuu and spouse decide to establish a business and hire pensioners to help with knitting.

Finnish design knitwear brand with a social mission of employing pensioners; sold via online store and retail partners internationally.

• Knitted beanies (myssy)

  Flagship hand-knitted beanies that made the brand known.

• Knitted garments

  Knitwear sold by the company.

• Knitting kits

  DIY knitting kits sold alongside finished garments.

• Crocheted products

  Added in the autumn 2023 collection.

1. 1Myssyfarmi – Wikidatawikidata.org
2. 2Myssyfarmi – Finnish Wikipediafi.wikipedia.org