Myrys

Myrys is a French footwear brand founded in 1919, originating from a cobbler's workshop established by the Riù-Sarda family from Limoux. The name Myrys is derived from Michel Riu Sarda. The company grew into one of France's most prominent shoe manufacturers, and by the 1970s it was the fourth-largest French shoemaker. Before 1981 the enterprise employed 1,800 people, including 700 in production, and operated 260 stores. It was the largest employer in the Aude department, with 1,800 employees in 1980. Myrys was sold in 1981 to competitor Bata. In January 1987 it was sold again to the multinational Bata (470 employees). Bata Shoe Organization decided in early 1995 to sell Myrys, but without success, and Bata filed for bankruptcy in 1996. In 1997 the company was taken over by businessman Jean-Pierre Canat with the support of the CGT union, and then in February 1998 by the English investment fund KCP (Klesh Capital Partners) with 267 employees. Production ceased completely in the first quarter of 2000. After a new judicial reorganization on 25 June 2001 of KCP Myrys, judicial liquidation was pronounced on 22 August 2001. Myrys operated factories in Limoux (at the current site of Actis), Toulouse, Quillan, Carcassonne, and Couiza. Its first store opened in 1931 in Toulouse. By the 1970s there were more than 200 stores across France, supplied mainly by the Limoux factory. The brand was known for its advertising, including a song sung by Sylvie Vartan: "Myrys, pour être jolie sans faire de folie." In 1965 she also posed for paper advertisements. Slogans included "Myrys, pour être jolie sans faire de folie," "La mode qui saute aux yeux," and "Chez Myrys l'élégance se paie mais tellement moins cher !"

Myrys was founded in 1919 from a cobbler's workshop by the Riù-Sarda family, originally from Limoux. The brand name comes from Michel Riu Sarda. The company grew steadily, opening its first store in 1931 in Toulouse. By the 1970s, Myrys had become the fourth-largest French shoemaker, with more than 200 stores across France, mostly supplied by its Limoux factory. Before 1981, the company employed 1,800 people, including 700 in production, and operated 260 stores. In 1980, it was the largest employer in the Aude department with 1,800 employees. In 1981, Myrys was sold to competitor Bata. In January 1987, it was sold again to the multinational Bata (470 employees). At the beginning of 1995, Bata Shoe Organization decided to sell Myrys, but the sale failed, and Bata filed for bankruptcy in 1996. In 1997, the company was taken over by businessman Jean-Pierre Canat with the support of the CGT union. In February 1998, it was again taken over, initially with CGT support, by the English investment fund KCP (Klesh Capital Partners), employing 267 people. Production ceased completely in the first quarter of 2000. After a new judicial reorganization on 25 June 2001 of KCP Myrys, judicial liquidation was pronounced on 22 August 2001. Myrys operated factories in Limoux (at the current site of Actis), Toulouse, Quillan, Carcassonne, and Couiza. The brand was known for its advertising campaigns, notably featuring singer Sylvie Vartan, who sang in a commercial: "Myrys, pour être jolie sans faire de folie." In 1965, she also posed for paper advertisements. Slogans included "Myrys, pour être jolie sans faire de folie," "La mode qui saute aux yeux," and "Chez Myrys l'élégance se paie mais tellement moins cher !"

• 2001

  Judicial reorganization on 25 June; judicial liquidation pronounced on 22 August.

• 2000

  Production ceases completely in the first quarter.

• 1998

  In February, Myrys is taken over by English investment fund KCP (Klesh Capital Partners) with 267 employees.

• 1997

  Myrys is taken over by businessman Jean-Pierre Canat with CGT support.

• 1996

  Bata files for bankruptcy.

• 1995

  Bata Shoe Organization decides to sell Myrys, but the sale fails.

• 1987

  In January, Myrys is sold to the multinational Bata (470 employees).

• 1981

  Myrys is sold to competitor Bata.

• 1980

  Myrys is the largest employer in the Aude department with 1,800 employees.

• 1970

  Myrys becomes the fourth-largest French shoemaker, with over 200 stores.

• 1965

  Sylvie Vartan poses for Myrys paper advertisements.

• 1931

  First Myrys store opens in Toulouse.

• 1919

  Myrys founded from a cobbler's workshop by the Riù-Sarda family in Limoux.

Affordable fashion footwear for women

• Women's shoes

1. 1Myrys - Wikidatawikidata.org
2. 2Myrys - Wikipédiafr.wikipedia.org
3. 3Myrys official sitemyrys.fr