MyNetFone
MyNetFone is an Australian telecommunications brand providing VoIP, broadband, and cloud communications services.
Last updated August 31, 2026
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History
MyNetFone was founded in Australia in 2004 by Rene Sugo and Andy Fung as a retail provider of voice-over-internet-protocol services. The company was created during the early expansion of consumer and business internet telephony, when VoIP offered an alternative to conventional fixed-line calling. MyNetFone subsequently became the foundation business of the MNF Group. In 2006, MyNetFone listed on the Australian Securities Exchange and expanded into New Zealand and Singapore. It also began developing combined VoIP and internet offerings for small and medium-sized businesses and enterprise customers. The company’s first reported acquisition was Broad IP in September 2006. During 2007, it introduced MNF On-the-Go, a mobile VoIP service that later included smartphone applications and mobile VoIP software, as well as Follow Me, a call-redirection function capable of forwarding incoming calls to landline or mobile numbers. The company moved more decisively into hosted business communications in 2008. It launched Virtual PBX, a cloud-hosted business phone system, and introduced SIP and VoIP-only phone services. These products allowed businesses to use programmable communications features through internet connectivity rather than relying exclusively on traditional telephone infrastructure. Expansion continued through acquisitions. In 2011, MyNetFone acquired Symbio Networks, described in the reference material as Australia’s largest wholesale VoIP provider at the time. In 2012, it became an accredited provider for Australia’s National Broadband Network and introduced NBN-related plans. The same year brought the acquisitions of CallStream, focused on inbound calling, and Connexus, a business internet provider. MyNetFone also agreed to acquire the network and wholesale business of GoTalk. In July 2012, the Tasmanian Government selected the company to provide telephony services, an early government use of VoIP communications in Australia. PennyTel and iVoiSys were acquired in 2013, extending the group’s retail and reseller footprint. In 2014, the group acquired iBoss, a business involved in billing, provisioning, operations, and central management systems. TNZI was acquired in New Zealand in 2015 for NZ$22.4 million, strengthening international voice-termination activities. As the organization grew beyond a single retail brand, it adopted the MNF Group name in 2015 while retaining MyNetFone as its retail-facing heritage brand. The group’s growth during the 2010s was recognized through a series of business and technology awards, including Forbes Asia’s Best Under a Billion in 2014, Deloitte Technology Fast 500 Asia Pacific recognition in 2015 and 2016, and inclusion in the Australian Financial Review Fast 100 in 2017. The group also acquired Conference Call International in 2017, broadening its collaboration and conferencing capabilities. In August 2021, Vonex acquired MyNetFone’s residential and small-to-medium-business services for A$31 million. The available reference material does not fully describe the subsequent brand architecture or whether every MyNetFone product continued under the same name, so the brand’s current status is not treated as confirmed.
- 2021
Residential and SMB services sold to Vonex
[1]Vonex acquires MyNetFone’s residential and small-to-medium-business services.
- 2017
Conference Call International acquired
[1]MNF Group acquires Conference Call International to extend its conferencing and collaboration offering.
- 2015
Corporate rebrand to MNF Group
[1]The expanding multi-brand organization adopts the MNF Group name while preserving MyNetFone as a heritage retail brand.
- 2013
PennyTel and iVoiSys acquired
[1]The group expands its retail and reseller portfolio through the acquisitions of PennyTel and iVoiSys.
- 2012
NBN certification and government contract
[1]MyNetFone becomes certified to provide NBN services and is selected by the Tasmanian Government for telephony services.
- 2011
Symbio Networks acquired
[1]The acquisition adds significant wholesale VoIP and network capabilities to the group.
- 2008
Virtual PBX launched
[1]MyNetFone launches its hosted Virtual PBX and expands its SIP and business VoIP services.
- 2007
Mobile VoIP and call redirection introduced
[1]The company launches MNF On-the-Go and the Follow Me call-redirection feature.
- 2006
ASX listing and international expansion
[1]MyNetFone lists on the ASX, enters New Zealand and Singapore, and acquires Broad IP.
- 2004
MyNetFone founded
[1]Rene Sugo and Andy Fung establish MyNetFone as a retail VoIP provider in Australia.
Products and positioning
An Australian IP-communications provider built around internet telephony, hosted business phone systems, broadband connectivity, and flexible cloud-based voice services for residential users, businesses, and government customers.
Hosted business telephony · 2008
Virtual PBX
A hosted IP private branch exchange launched in 2008 for small and medium-sized businesses. The service provided business telephone functions through internet connectivity, reducing the need for customers to operate traditional on-premises PBX equipment.
Mobile VoIP · 2007
MNF On-the-Go
A mobile VoIP service introduced in 2007 and later extended through smartphone applications and mobile VoIP software. It was intended to let customers access internet-based calling beyond a fixed office or home connection.
Call management · 2007
Follow Me
A call-redirection feature that allowed incoming calls to be forwarded to landline or mobile numbers, including numbers located internationally. It reflected MyNetFone’s emphasis on flexible, location-independent communications.
Broadband and internet telephony · 2012
NBN plans
Broadband and communications plans delivered over Australia’s National Broadband Network after MyNetFone received provider certification in 2012. The plans connected internet access with the company’s broader voice and cloud communications portfolio.
Business communications · 2008
SIP and VoIP services
Session Initiation Protocol and VoIP offerings for business and enterprise users. These services supported internet-based voice connectivity, hosted phone systems, and VoIP-only communications configurations.
Brand decisions
2021
Sale of residential and small-business services to VonexM&ABackground
MyNetFone’s consumer and small-to-medium-business operations were separated from the wider MNF Group portfolio.
Action taken
Vonex acquired the residential and small-to-medium-business services for A$31 million.
Aftermath
The transaction changed the ownership of important MyNetFone customer operations, although the available material does not establish the full subsequent status of the brand.
Acquisition price. A$31 million (August 2021)
2015
Rebrand the corporate group as MNF GroupStrategyBackground
The organization had expanded from a retail VoIP provider into a multi-brand communications group operating across retail, business, wholesale, network, and international voice markets.
Action taken
The parent organization adopted the MNF Group name while retaining MyNetFone’s heritage within the group’s brand portfolio.
Aftermath
The change distinguished the corporate group from its individual brands and reflected its broader communications business.
Sources1 sources
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