Myland Reform

Myland Reform is a Japanese home renovation and remodeling store brand, known in Japanese as "リフォームステーション" (Reform Station). It specializes in housing renovation and renovation-related consultation services. The brand is operated by G-GROWTH Co., Ltd., a company headquartered in Minato, Tokyo. The store concept was originally developed as a network of showroom spaces and consultation counters located inside large commercial facilities across various regions. These locations allowed customers to view post-renovation housing displays and speak directly with renovation advisors. Over time, the network was reduced, and currently only one location remains in operation: the Tsunashima Center in Kohoku Ward, Yokohama, Kanagawa Prefecture, situated within the Tressa Yokohama shopping complex. The brand gained some public visibility through a series of unique television commercials broadcast from October 2017 to November 2018. These advertisements, directed by Yoshinari Kamiya and featuring Kuniharu Tokunaga, included the "Important Pillar" (重要な柱) spot from October 2017 and the "Basement" (地下室) spot from May 2018. The commercials contributed to brand recognition during the period when the company was expanding its showroom presence. Today, Myland Reform continues to serve customers in the Kanagawa area through its remaining Tsunashima Center, offering renovation consultation and housing display services within a major retail environment.

Myland Reform, known in Japanese as "リフォームステーション" (Reform Station), is a store brand specializing in home renovation and remodeling. It is operated by G-GROWTH Co., Ltd., a company headquartered in Minato, Tokyo. The brand was developed around a distinctive retail concept: rather than operating standalone renovation offices, it placed showroom spaces and consultation counters inside large commercial facilities in various regions. These in-mall locations allowed customers to view displays of post-renovation housing and consult directly with renovation specialists while shopping. This approach aimed to make renovation services more accessible and visible to general consumers. At its peak, the brand operated multiple such locations across different areas. However, the network was eventually reduced, and currently only one store remains: the Tsunashima Center in Kohoku Ward, Yokohama, Kanagawa Prefecture, located within the Tressa Yokohama commercial complex. From October 2017 to November 2018, the brand aired a series of unique television commercials that raised its public profile. The commercials were directed by Yoshinari Kamiya and featured actor Kuniharu Tokunaga. The first spot, "Important Pillar" (重要な柱), began airing in October 2017, followed by the "Basement" (地下室) spot in May 2018. These advertisements were noted for their distinctive style and ran during the period when the brand was actively promoting its showroom network. Today, Myland Reform continues to operate its remaining Tsunashima Center, providing renovation consultation and housing display services to customers in the Kanagawa region.

• Television commercial "Important Pillar" (重要な柱) begins airing, directed by Yoshinari Kamiya and featuring Kuniharu Tokunaga.

• Television commercial "Basement" (地下室) begins airing, directed by Yoshinari Kamiya and featuring Kuniharu Tokunaga.

• Television commercial broadcasts end after running from October 2017 to November 2018.

A renovation and remodeling store brand offering consultation and showroom displays within large commercial facilities.

• Home renovation and remodeling services

  Specialized renovation and renovation services for housing.

• Renovation showroom and consultation counter

  In-mall spaces displaying post-renovation housing and providing consultation.

1. 1Myland Reform - Wikidatawikidata.org
2. 2リフォームステーション - Wikipedia (Japanese)ja.wikipedia.org