MyGym China

Sub-brand

MyGym China is an early-childhood education brand offering activity-based courses and family programs for young children.

Last updated October 12, 2026

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Overview

MyGym China, branded in Chinese as 美吉姆, is a children’s early-education and development brand operating in China. Its website describes its focus as early-childhood quality education and presents its work as helping children develop across physical, mental, social, emotional, and learning dimensions. The site identifies 2009 as the year MyGym entered China. It also describes the broader My Gym network as founded in 1983, with centres in 38 countries and regions; those global-network figures refer to the brand’s international footprint, not necessarily to the China business alone. The China brand’s offerings include age-appropriate courses and centre-based activities for young children and their families. The official site mentions movement and sports-oriented classes, dance, art and music experiences, themed camps, half-day programs, and online courses. Its philosophy emphasizes a non-competitive environment, positive reinforcement, and helping children understand discipline through play. The stated educational aims include encouraging curiosity, physical health, confidence, social competence, and creative development. Family engagement is a prominent part of the brand’s presentation. Its activities include the annual MyGym Joy Festival, an art festival, a music festival, themed workshops, seasonal events, graduation and class-transition ceremonies, birthday parties, and online parenting talks. The company describes these programs as opportunities for children and parents to learn, explore, and spend time together. The official history records developments in China from its 2009 market entry through course and program launches, a milestone of 100,000 members in 2012, an A-share listing in 2018, and the adoption of the securities short name “美吉姆” in 2019. It also lists collaboration with Central China Normal University, an online-course offering, a sub-brand called 小吉姆, and later additions such as half-day camps and dance classes. The supplied material does not identify the current parent company, owner, headquarters, leadership, or current listing status.

History

The MyGym brand presented on the China website connects a China-focused early-education business with a wider international network. The homepage says My Gym was founded in 1983 and describes a network spanning 38 countries and regions, with nearly 800 children’s early-education centres. The official China history separately records that MyGym entered China in 2009. The supplied materials do not name the founder of the international brand or establish the corporate structure connecting the global network and the China business. The China timeline presents the business as a provider of early-childhood quality education, with courses and family events as core parts of its development. It says the brand began holding its Joy Festival and Music Festival in 2010. In 2012, membership exceeded 100,000. In 2013, the brand became a standing council member of the preschool education professional committee of the China Association for Non-Government Education. In 2014, it established an early-education research fund with Beijing Normal University. It began holding themed summer camps in 2015 and added an All-Star sports course in 2016. In 2017, it released a comprehensive “Growth Pyramid” system. The company’s timeline records a public-market milestone in 2018, when it says it successfully listed on the A-share market. It also records 2019 as the company’s tenth anniversary and says the securities short name “美吉姆” was adopted that year. The evidence does not give a stock ticker or confirm the company’s present listing status. The timeline describes further programming and partnerships from 2020 onward. It says MyGym Online introduced online courses in 2020 and that the sub-brand 小吉姆 was launched. In 2021, MyGym signed strategic cooperation and donation agreements with Central China Normal University, established “one academy and two centres” in cooperation with the university, and launched half-day camp courses. Dance classes were added in 2022. These entries show a move beyond centre-based courses into online learning, camps, partnerships, and additional activity formats, though the supplied sources do not quantify their scale or current availability. The brand also developed a broad family-activity calendar. Its official activity page describes the Joy Festival as an annual China event combining elements of MyGym courses with interactive games for families with children aged 0–6. The art and music festivals offer creative and musical activities; other listed programs include themed workshops, graduation and class-transition ceremonies, birthday parties, holiday events, and online parenting lectures. The official materials consistently frame these activities around play, exploration, parent-child participation, and children’s confidence and development. The supplied evidence does not establish the current ownership, headquarters, executive team, or financial condition of the China business.

2022
Adds dance classes
2021
University cooperation and half-day camps
2020
Online courses and 小吉姆 sub-brand
2019
Company anniversary and securities short name
2018
Lists on the A-share market
2017
Publishes the Growth Pyramid system
2016
Launches All-Star sports course
2015
Begins themed summer camps
2014
Establishes an early-education research fund with Beijing Normal University
2013
Joins a preschool education professional committee
2012
Membership exceeds 100,000
2010
Joy Festival and Music Festival begin
2009
MyGym enters China
1983
My Gym founded

Products and positioning

A play-based early-childhood quality-education brand that emphasizes whole-child development, positive reinforcement, and family participation.

Early-childhood quality-education courses
The core category described by the official website, presented as supporting children's broad development through age-appropriate activities.
Movement and sports courses
The official history lists an All-Star sports course; the homepage also emphasizes physical health and movement.
Dance classes
The official timeline says dance classes were added in 2022.
Art and music experiences
The official activity page describes art and music festivals with creative, musical, and interactive activities.
Online courses
The official timeline says MyGym Online introduced online courses in 2020.
Half-day camps
The official timeline records the launch of half-day camp courses in 2021.

Controversies

2024
Source
2023
Source

2021
Expanded programming through university cooperation and half-day campsOther
2020
Introduced online courses and the 小吉姆 sub-brandOther

Recent events

2020-10-19
Meijim announces independent director resignation[8]美吉姆公告独立董事辞职sc.stock.cnfol.com
Dalian Meijim Education Technology announced that independent director Zheng Liansheng had submitted his resignation for personal reasons; it will take effect after shareholders elect a new independent director.
2020-04-30
美吉姆 Education reports first-quarter 2020 results[9]美吉姆教育发布2020年第一季度报告finance.sina.com.cn
Reported: 2020-04-30
美吉姆教育发布2020年第一季度报告，营收为0.57亿元，归属于上市公司股东的净利润为亏损471万元。
2019-12-14
My Gym and Beijing Culture Center Fund Management sign cooperation framework[10]美吉姆与北京市文化中心建设发展基金管理公司签署合作框架协议finance.sina.com.cn
Reported: 2019-12-13
Dalian My Gym Education Technology Co., Ltd. and Beijing Culture Center Construction and Development Fund Management Co., Ltd. signed an intention-level framework agreement to jointly promote the establishment of a culture and education investment fund. The agreement states that specific implementation details remain uncertain.
Unconfirmed
Meijim deputy general manager resigns[11]美吉姆副总经理辞职finance.sina.com.cn
Reported: 2019-12-13
Meijim disclosed that Deputy General Manager Tian Enze resigned from his position. The supplied text does not establish the date the resignation took effect.
2019-09
Meishime announces a private placement[12]美吉姆宣布定向增发finance.sina.com.cn
Reported: 2019-09-27
Meishime announced a non-public share offering to specified investors, with proceeds intended in part to pay remaining installments for its acquisition of Tianjin My Gym and in part to repay shareholder and bank loans.

Sources14 sources

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