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MyWellness

Retailer / private label

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German private day-spa brand offering bookable private wellness suites with sauna, whirlpool and hydrojet massage.

Last updated September 29, 2026

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Overview

MyWellness (also styled My Wellness; legal entity MyWellness GmbH) is a German private day-spa brand that operates bookable wellness suites in cities across Germany. Rather than a traditional public spa or gym, MyWellness rents out private suites by the hour, each equipped with a sauna, a whirlpool heated to around 36 °C with massage jets, a rain shower and a hydrojet massage lounger. Guests book a location, a suite category, a duration and a time slot, and the suite is theirs exclusively for that period — the brand's core promise is wellness with privacy, expressed in its slogan "Not just a place, but a feeling." The concept is positioned as a young, dynamic start-up that set out to "revolutionise the wellness market in Germany" and redefine relaxing breaks. According to the company's own account, its story began in 2014 with the opening of its first wellness location. It describes itself as "Germany's most relaxed start-up," combining innovative wellness concepts with a casual corporate culture. MyWellness sells an experience rather than a physical product. Customers choose from suite categories such as Superior, Superior-Light, Superior-Barrierefrei (barrier-free), Deluxe, Deluxe-Barrierefrei and Comfort, and from a set of themed atmospheres — for example Palm or Holi — that adjust lighting, music, sounds, videos and sauna infusions to create a chosen mood. Standard inclusions cover sauna, bathrobe, towel and care products, so guests need bring nothing. Bookings are made online, with durations typically from one to eight hours; the company recommends a stay of three to four hours. Adults only (18+) are admitted, with at least one guest required to be of legal age. The brand's footprint is a network of city locations across Germany. Its booking site lists branches including Hannover Linden, New Dortmund, Dortmund Aplerbeck, Dortmund Mitte, Bochum Grumme, Essen Rüttenscheid, Köln Ehrenfeld, Düsseldorf Heerdt, Berlin Wilmersdorf, Duisburg Altstadt, Wuppertal Barmen, Münster Mauritz, Hamburg Harburg, Dresden Centrum Galerie, Bremen Waterfront and Mannheim Neckarau. This concentration in the Ruhr area, Rhineland, and major German cities indicates a regional-to-national German operator rather than an international chain. Hygiene and water treatment are emphasised as part of the service: every suite is cleaned, disinfected and re-prepared after each booking, the massage whirlpool is refilled, and pool water is continuously cleaned through modern filtration systems. The company also promotes gift bookings ("give a break as a gift"). MyWellness is a privately held German company (MyWellness GmbH) and is not listed on a stock exchange. It operates in the consumer leisure and wellness services segment, monetising through hourly suite rentals and wellness extras. Its identity is that of a modern, design-led private-spa concept aimed at couples, friends and individuals seeking an exclusive, bookable retreat from everyday stress.

History

MyWellness is a German private day-spa brand operated by MyWellness GmbH. According to the company's own account on its "About us" page, its story began with the vision of revolutionising the wellness market in Germany and redefining relaxing breaks. As a young and dynamic start-up, it opened its first wellness location in 2014. The founding idea was to combine wellness with privacy: instead of shared sauna areas and public spa facilities, MyWellness created private suites that guests book exclusively for a chosen period. Each suite contains a sauna, a whirlpool heated to around 36 °C with gentle massage jets, a rain shower and a hydrojet massage lounger. The company describes this as offering "spa moments in their purest form — sauna, whirlpool, warmth. Private. Exclusive. Just for you. Or for you both." From that first location, the brand expanded into a network of branches across Germany. Its booking platform lists locations in Hannover Linden, New Dortmund, Dortmund Aplerbeck, Dortmund Mitte, Bochum Grumme, Essen Rüttenscheid, Köln Ehrenfeld, Düsseldorf Heerdt, Berlin Wilmersdorf, Duisburg Altstadt, Wuppertal Barmen, Münster Mauritz, Hamburg Harburg, Dresden Centrum Galerie, Bremen Waterfront and Mannheim Neckarau. This spread reflects a strategy of placing private-spa suites in both major cities and mid-sized urban centres, with a notable cluster in the Ruhr region and the Rhineland. As the concept matured, MyWellness introduced structured suite categories — Superior, Superior-Light, Superior-Barrierefrei (barrier-free), Deluxe, Deluxe-Barrierefrei and Comfort — so that guests could tailor the equipment and ambience of their stay. It also developed a system of six selectable atmospheres, such as Palm or Holi, in which lighting, music, sounds, videos and sauna infusions are combined to create a desired mood. Standard inclusions were built around convenience: sauna, bathrobe, towel and care products are provided so that guests need bring nothing. Operationally, the company emphasises hygiene and water quality. Every suite is cleaned, disinfected and re-prepared after a booking, the massage whirlpool is refilled, and pool water is continuously treated through modern filtration systems. Bookings are handled online, with durations from one to eight hours and a recommended stay of three to four hours; access is restricted to adults aged 18 and over, with at least one guest required to be of legal age. The brand also markets gift bookings, allowing customers to give a wellness break as a present. MyWellness presents itself as "Germany's most relaxed start-up," pairing innovative wellness concepts with a casual corporate culture. It remains a privately held German company and is not listed on a stock exchange. Its identity sits in the consumer leisure and wellness services sector, monetising hourly private-suite rentals and wellness extras rather than selling physical products.

  • 2014

    MyWellness opens its first wellness location, beginning the private day-spa concept.

  • Expansion into a network of German city branches including Hannover, Dortmund, Bochum, Essen, Köln, Düsseldorf, Berlin, Duisburg, Wuppertal, Münster, Hamburg, Dresden, Bremen and Mannheim.

  • Introduction of structured suite categories (Superior, Deluxe, Comfort and barrier-free variants) and six selectable spa atmospheres.

Products and positioning

Modern, design-led private day-spa concept offering exclusive, bookable wellness suites with privacy as the core promise; positioned as a young German start-up revolutionising the wellness market.

  • Private MyWellness suite

    Private suite with sauna, whirlpool (approx. 36 °C) with massage jets, rain shower and hydrojet massage lounger.

  • Suite categories

    Superior, Superior-Light, Superior-Barrierefrei, Deluxe, Deluxe-Barrierefrei and Comfort, allowing guests to tailor equipment to their needs.

  • Themed spa atmospheres

    Six selectable ambiences such as Palm or Holi, combining lighting, music, sounds, videos and sauna infusions.

  • Gift bookings

    Customers can give a wellness break as a gift.

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