My Theater D.D.
A Japanese content distributor specializing in digital distribution of film and TV animation, founded in 2011 by five major media companies.
Last updated September 29, 2026
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Overview
My Theater D.D. is a Japanese company that handles video content distribution-related operations. It was established on September 16, 2011, during the early days of video streaming services, as a joint venture funded by Nippon TV, TBS Television, Fuji Television, Toho, and Dentsu. Since its founding, it has been engaged in digital supply business, entrusting the distribution rights of works from rights holders (Japanese films, foreign films, TV anime, TV dramas, variety shows, etc.) and providing them to various streaming service operators. The company operates two main business segments: digital distribution and content procurement. In its digital distribution business, it receives distribution rights from approximately 200 companies and provides content to platforms operated by various streaming service providers, adapting to diverse distribution formats according to the characteristics of the works. In its content procurement business, it leverages its network with companies holding rights to works in various genres cultivated through its digital distribution business to accept content procurement operations for streaming service operators. On December 18, 2020, the subscription video streaming channel "my theater PLUS" was launched on Apple TV, but it ended in May 2022. From August 25, 2022, a channel service called "My Theater Plus" started on Amazon Prime Video. The company positions itself as a top-class domestic content distributor that maximizes the value of video content, primarily films and TV anime, and aims to be an infrastructure that circulates creation and inspiration to deliver video works to a wider audience.
History
My Theater D.D. was established on September 16, 2011, during the early days of video streaming services, as a joint venture funded by Nippon TV, TBS Television, Fuji Television, Toho, and Dentsu. From its inception, the company engaged in digital supply business, entrusting the distribution rights of works from rights holders (Japanese films, foreign films, TV anime, TV dramas, variety shows, etc.) and providing them to various streaming service operators. On December 18, 2020, the subscription video streaming channel "my theater PLUS" was launched on Apple TV, but it ended in May 2022. From August 25, 2022, a channel service called "My Theater Plus" started on Amazon Prime Video. The company operates two main business segments: digital distribution and content procurement. In its digital distribution business, it receives distribution rights from approximately 200 companies and provides content to platforms operated by various streaming service providers, adapting to diverse distribution formats according to the characteristics of the works. In its content procurement business, it leverages its network with companies holding rights to works in various genres cultivated through its digital distribution business to accept content procurement operations for streaming service operators.
Established on September 16, 2011, as a joint venture by Nippon TV, TBS Television, Fuji Television, Toho, and Dentsu.
December 18, 2020: Launched subscription video streaming channel "my theater PLUS" on Apple TV.
May 2022: "my theater PLUS" on Apple TV ended.
August 25, 2022: Launched channel service "My Theater Plus" on Amazon Prime Video.
Products and positioning
Top-class domestic content distributor maximizing the value of video content, primarily films and TV anime.
Digital distribution business
Receives distribution rights from approximately 200 companies and provides content to platforms operated by various streaming service providers.
Content procurement business
Leverages network with rights holders to accept content procurement operations for streaming service operators.
my theater PLUS
Subscription video streaming channel on Apple TV (December 18, 2020 – May 2022).
マイシアタープラス
Channel service on Amazon Prime Video (from August 25, 2022).
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