My Size

Corporate brand

My Size is an omnichannel e-commerce platform and provider of AI-driven apparel sizing and digital experience solutions.

Last updated September 29, 2026

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Overview

My Size is an Israel-based technology company that develops AI-driven apparel sizing and digital experience solutions for online retailers. Founded in 2014 by Ronen Luzon, the company was created to address common frustrations in online shopping, particularly size uncertainty and the high cost of returns for retailers. My Size offers a suite of measurement applications, including MySizeID, BoxSize, and SizeUP, all built on patented algorithms and SDKs. These tools help consumers find the right size across any size chart, aiming to increase buyer satisfaction and reduce return rates for retailers. The company went public on NASDAQ in June 2016 and has since expanded its product offerings and partnerships. My Size positions itself as an omnichannel e-commerce platform that drives revenue growth and reduces costs for businesses through AI-data driven solutions.

History

MySize was founded in 2014 by Ronen Luzon, who was frustrated with the common troubles of online shopping – from size uncertainty to the hassle of returning items that just didn’t fit. After realizing that size selection is a big part of consumers’ overall shopping experience and that returns are a huge blow to retailers’ bottom lines, he decided to come up with a solution that would benefit both sides. MySize was created to increase buyers’ satisfaction and reduce costs for online retailers by giving them a tool that would standardize sizing and help consumers find the sizes that fit them, on any size chart. Over the course of four years, MySize developed and released several measurement apps: MySizeID, BoxSize and SizeUP. All measurement solutions are based on the company’s patented algorithms and SDK. ‘SizeUp’ was launched September 2015, ‘BoxSize’ was launched in March 2017 as “KatzID” through a collaboration with Israeli shipping company, Katz Corporation. By the end of 2017, MySize was granted a patent for the company’s body measuring technology ‘MySizeID’, which was officially launched at CES in January 2018. In June 2018, MySize received its second US patent and in September 2018 the MySizeID fashion measurement solution was launched in the iOS app store, followed shortly by the release of the Smart Body Measurement SDK for iOS devices. MySize took off that same year, with an initial investment round of $1.35M in July 2014. Through the second half of 2015, the company completed another investment round of $6.62M, and in June 2016 the company went public on NASDAQ. In August 2017, MySize took first place at the Go eCommerce “Most Innovative Technology” competition. The company continues to operate as an omnichannel e-commerce platform and provider of AI-driven apparel sizing and digital experience solutions.

2018
MySizeID officially launched at CES in January
2018
Received second US patent in June
2018
MySizeID launched in iOS app store in September
2018
Smart Body Measurement SDK for iOS released shortly after
2017
BoxSize launched in March as KatzID through collaboration with Katz Corporation
2017
Granted patent for body measuring technology MySizeID by end of year
2017
Took first place at Go eCommerce 'Most Innovative Technology' competition in August
2016
Went public on NASDAQ in June
2015
SizeUp launched in September
2015
Second investment round of $6.62M in second half
2014
MySize founded by Ronen Luzon
2014
Initial investment round of $1.35M in July

Products and positioning

AI-driven apparel sizing and digital experience solutions that drive revenue growth and reduce costs for retailers.

MySizeID
Fashion measurement solution that helps consumers find the right size across any size chart.
BoxSize
Measurement app launched in March 2017 as KatzID, for shipping and logistics.
SizeUP
Measurement app launched in September 2015.

Recent events

2022-02-08
MySize acquires Orgad[4]MySize收购Orgadprnewswire.com
Reported: 2022-02-08
MySize announced that it had acquired Orgad, an omnichannel e-commerce platform that operates globally.
2021-11-01
MySize and GK Software form innovation partnership[5]MySize与GK Software建立创新合作伙伴关系prnewswire.com
Reported: 2021-11-01
MySize announced an Innovation Partnership with GK Software. MySize's plug-in for GK CLOUD4RETAIL in-store touchpoints allows sellers to provide consumers with sizing information.
2021-06-10
MySize and Bitrix announce partnership for online sizing solutions in Russia[6]MySize与Bitrix宣布在俄罗斯合作提供在线尺码解决方案prnewswire.com
Reported: 2021-06-10
MySize announced a partnership with Bitrix to make MySize's AI-driven sizing solution and fit recommendations available to e-commerce sellers on the Bitrix platform in Russia.
2021-03-26
MySize integrates footwear sizing solution into retailers’ websites[7]MySize将鞋类尺码解决方案整合至零售商网站prnewswire.com
Reported: 2021-03-26
MySize announced the full integration of its e-commerce shoe-sizing solution into retailers’ websites, making the feature available to online shoppers without requiring an app download.
2021-01-20
MySize partners with Datalogic to make BoxSize available to customers[8]MySize 与 Datalogic 合作向客户提供 BoxSizeprnewswire.com
Reported: 2021-01-20
MySize announced a partnership with Datalogic that makes its BoxSize measurement solution available to thousands of Datalogic customers in the transportation and logistics sector.
2020-12-02
MySize announces partnership with UniformMarket[9]MySize宣布与UniformMarket建立合作关系prnewswire.com
Reported: 2020-12-02
MySize announced a partnership with UniformMarket to make the MySizeID solution available to nearly 3,000 online stores in UniformMarket's network.
2020-10-05
My Size launches Made-to-Measure feature for MySizeID[10]My Size为MySizeID推出量身定制功能prnewswire.com
Reported: 2020-10-05
My Size announced that it had launched a Made-to-Measure feature for MySizeID, allowing retailers to receive customers' body measurements instead of a size for making custom-made clothing.
2020-03-03
My Size receives Russian patent notice of allowance for MySizeID technology[11]My Size的MySizeID技术获俄罗斯专利授权通知prnewswire.com
Reported: 2020-03-03
My Size announced that it received a Notice of Allowance from the Russian Patent & Trademark Office for a patent application covering methods and systems for measuring a user's body part with a handheld electronic device.

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