My Baggage

My Baggage is a luggage-delivery company founded in 2009 in Northern Ireland and formerly known as Uni Baggage. It was created by entrepreneur Paul Stewart after he encountered the practical and financial difficulty of moving his possessions from Northern Ireland to the University of Edinburgh. Stewart established the business while studying engineering, using part of his student loan to fund the venture. The company’s original focus was the movement of students’ belongings between home and university. Rather than requiring customers to arrange separate transportation directly with a courier, My Baggage coordinates collection and delivery through established logistics providers and seeks to offer a more convenient and lower-cost alternative. Its service model is particularly suited to people who need to move luggage, boxes, or other personal effects without transporting everything themselves by air or road. Although students remain an important customer group, the business broadened its target market over time. Its users have included expatriates, holidaymakers, long-term travellers and travel nomads, sports teams, members of the armed forces, and people relocating overseas. This expansion was reflected in the 2019 change from the Uni Baggage name to My Baggage, a rebranding intended to make the service relevant to a wider public rather than primarily to university students. My Baggage expanded from a United Kingdom-focused operation into worldwide shipping. The company has arranged services through major courier partners, including DHL Express and Parcelforce, and introduced routes connecting Ireland with European and US destinations. In 2014, under the Uni Baggage name, it launched the Very Important Fresher, or VIF, service. The offering was designed to let students travel to university with a more premium experience while their possessions were transported separately. The company reported substantial early growth. By 2013, it had served approximately 30,000 customers and transported more than 1,000 tonnes of student belongings across the United Kingdom and international routes. The business reported annual sales above £1 million in 2014; this figure is included as a historical claim and should not be treated as current financial information. In 2018, it announced a deal valued at $1 million with United States courier companies that supported service expansion across hundreds of additional domestic and international routes. In December 2025, My Baggage was reported to have acquired Sherpr, a London-based luggage-shipping company connected with major United Kingdom travel operators. The reported transaction brought Sherpr’s staff and services into the My Baggage Group and was intended to strengthen the group’s presence in important markets. My Baggage’s overall positioning is that of a specialist logistics intermediary: it combines online booking and customer coordination with the physical collection and delivery capabilities of third-party courier networks.

My Baggage began in 2009 as Uni Baggage, a student-focused luggage transportation business founded by Paul Stewart. The idea arose from Stewart’s own experience moving personal belongings from Northern Ireland to the University of Edinburgh. He established the venture during the second year of his engineering studies and used his student loan as initial funding. The company’s early proposition addressed a recurring problem for students: moving clothes, books, and other possessions between home and university could be inconvenient and expensive, especially when the journey involved air travel or a cross-channel crossing. Uni Baggage arranged collection and delivery through courier companies, allowing customers to send their belongings separately from their own journey. Its intermediary model was intended to simplify the process and reduce the cost compared with arranging transportation directly. Growth followed during the early 2010s. By 2013, the company stated that it had served around 30,000 customers and moved more than 1,000 tonnes of student belongings over routes covering the United Kingdom and international destinations. In 2014, it reported annual sales exceeding £1 million. The same period saw the launch of the Very Important Fresher service, a premium proposition that allowed students to reach university while their luggage was handled independently. The service attracted coverage from several major news organizations and demonstrated the company’s effort to package logistics as a more convenient travel experience. From 2015 onward, Uni Baggage expanded its route network and courier relationships. It introduced routes from Ireland to Europe and the United States and offered services involving DHL Express and Parcelforce. In 2018, the company announced a $1 million agreement with US courier companies covering 500 new routes in and outside the United States. These developments marked a shift from a primarily student-oriented service toward a broader international personal-effects business. The company changed its name to My Baggage in 2019. The new name was intended to make the brand more inclusive of customers who were not university students. Its audience came to include expatriates, holidaymakers, long-term travellers, sports organizations, armed-forces personnel, and people moving abroad. The underlying operating model remained based on arranging shipments through major courier networks rather than owning a fully integrated global transportation fleet. In December 2025, My Baggage was reported to have acquired Sherpr, a London luggage-shipping company with links to major UK travel operators. The reported deal added Sherpr’s people and services to the My Baggage Group and expanded the group’s operational footprint in selected markets. The available reference material does not establish detailed ownership, financial, or management information after the transaction. My Baggage is otherwise described as an active Belfast-based luggage-delivery brand serving domestic and international customers.

• 2025

  Sherpr acquisition reported

  [1]My Baggageen.wikipedia.org

  My Baggage was reported to have acquired Sherpr, adding the London company’s staff and services to My Baggage Group.

• 2019

  Rebranded as My Baggage

  [1]My Baggageen.wikipedia.org

  The company adopted the My Baggage name to address a broader customer base than university students alone.

• 2018

  US route expansion agreement

  [1]My Baggageen.wikipedia.org

  Uni Baggage announced a $1 million agreement with US courier companies to support 500 additional routes.

• 2015

  International route and courier expansion

  [1]My Baggageen.wikipedia.org

  The business added routes from Ireland to Europe and the United States and offered services involving DHL Express and Parcelforce.

• 2014

  Very Important Fresher service introduced

  [1]My Baggageen.wikipedia.org

  Uni Baggage launched a premium service for students whose possessions were shipped separately while they travelled to university.

• 2013

  Early scale reaches tens of thousands of customers

  [1]My Baggageen.wikipedia.org

  The company reported approximately 30,000 customers and more than 1,000 tonnes of student belongings transported across UK and international routes.

• 2009

  Business founded as Uni Baggage

  [1]My Baggageen.wikipedia.org

  Paul Stewart founded the student-oriented luggage-delivery business after experiencing difficulties moving his own belongings to university.

A specialist, convenience-oriented luggage and personal-effects shipping service positioned as an alternative to transporting belongings personally or booking courier transportation independently. The brand emphasizes student moves, international relocation, and coordinated delivery through established courier partners.

• Luggage and personal-effects shipping · 2009

  My Baggage luggage delivery

  The core service arranges collection and delivery of customers’ luggage, boxes, and other personal belongings through major courier providers. It is designed for domestic and international moves where customers prefer not to carry all of their possessions themselves. Typical use cases include university relocations, travel, expatriate moves, and overseas relocation.

• Premium student moving service · 2014

  Very Important Fresher

  Introduced while the company was still operating as Uni Baggage, the Very Important Fresher service targeted students beginning university. Its proposition separated the student’s journey from the movement of their possessions, enabling a more premium or convenient arrival experience while luggage was transported through the company’s delivery network.

• International logistics service · 2015

  International shipping routes

  My Baggage’s international offering connects customers with courier-supported routes across the United Kingdom, Ireland, Europe, the United States, and other destinations. The company has expanded through route additions and logistics partnerships, including services involving DHL Express and Parcelforce.

• 2014Very Important Fresher launch

  United Kingdom · Ireland

  Uni Baggage promoted a premium student arrival concept in which students could travel to university while their belongings were shipped separately. The launch received coverage from several UK and international business and news outlets.

  Outcome. The service broadened the company’s proposition beyond basic parcel movement and increased public visibility of its student-focused model.

  Source

• 2025

  Acquire SherprM&A

  Background

  Sherpr was a London-based luggage-shipping company with links to major UK travel operators.

  Action taken

  My Baggage was reported to have acquired Sherpr and integrated its staff and services into the My Baggage Group.

  Aftermath

  The transaction was reported to expand the group’s operational presence in key markets. The purchase price and detailed integration plan are not available in the reference material.

  Source

• 2019

  Rebrand from Uni Baggage to My BaggageStrategy

  Background

  The Uni Baggage name was closely associated with university students, while the company had expanded to expatriates, travellers, sports teams, armed-forces personnel, and people moving abroad.

  Action taken

  The company changed its name to My Baggage.

  Aftermath

  The rebrand positioned the business for a broader consumer and relocation market while retaining its luggage-shipping specialization.

  Source

• 2018

  Increase US route coverageStrategy

  Background

  The company sought to extend its US service capability and increase the number of domestic and international routes available to customers.

  Action taken

  It announced a $1 million deal with US-based courier companies covering 500 new routes in and outside the United States.

  Aftermath

  The agreement represented an expansion of the company’s logistics network; the reference material does not provide later financial results.

  Deal value. $1 million (2018 announcement)

  Source

• 2015

  Expand international routes and courier relationshipsStrategy

  Background

  The company was moving beyond its initial UK student focus and seeking to serve customers with cross-border luggage and personal-effects needs.

  Action taken

  Uni Baggage added routes from Ireland to Europe and the United States and offered services through major courier providers including DHL Express and Parcelforce.

  Aftermath

  The move supported the company’s transition toward worldwide shipping, although detailed post-expansion operating figures are not provided in the reference material.

  Source

• Unconfirmed

  My Baggage launches bottled UK air range[2]My Baggage推出英国瓶装空气系列keyt.com

  Reported: 2020-12-22

  My Baggage launched a range of bottled air from England, Scotland, Wales and Northern Ireland for UK residents living overseas; it is currently selling the bottles.

1. 1My Baggageen.wikipedia.org
2. 2My Baggage推出英国瓶装空气系列keyt.com