Music Tomorrow

Music Tomorrow is a music data and analytics platform built for the recorded-music business. Founded in 2020 by longtime music-industry executive Julie Knibbe, the company positions itself around a single premise: in a streaming economy where algorithms decide much of what gets heard, labels, managers and distributors need to understand how those algorithms expose their catalog and translate that understanding into concrete decisions about what to promote, where to invest and why. The platform is aimed at professionals rather than consumers — the official site describes it as being trusted by more than 150 artists and music-industry leaders worldwide. The product set is organized around solutions for artist development, trade marketing, catalog teams, A&R and artist managers. Its tools include a Health Check that fixes metadata limiting discovery, an Audience product that maps an artist's algorithmic audience, a Campaign Builder for building smarter ad audiences, shareable Reports, a Copilot offering ongoing decision support, and a Catalog Audit that turns signals into investment decisions. The company frames the problem in blunt terms: roughly half of discovery is algorithm-driven, a large share of marketing budgets is wasted on audiences that do not convert, and most tracks with weak early signals get buried quickly. Music Tomorrow's answer is not more streams but the right streams — using data to identify which audience clusters are worth targeting and which releases deserve investment. Leadership combines music-industry and data expertise. Julie Knibbe, the founder, previously built up Deezer's recommendation and discovery algorithms and headed the product team at Soundcharts, a music data platform. She serves as Founder and CPTO. Benoit Menet is Co-Founder and CEO, with Dmitry Pastukhov leading product and marketing, Maxence Roux leading data, and Théophile Adam handling customer success. The company is privately held and operates globally, selling to labels, distributors, managers and agencies. Its stated mission is to build transparency in music AI and to empower professionals across the industry to access, understand and leverage data to grow their artists and businesses.

Music Tomorrow was founded in 2020 by Julie Knibbe, a longtime music-industry executive who spent more than a decade working at the intersection of music and data. Before founding the company, Knibbe built up Deezer's recommendation and discovery algorithms and headed the product team at Soundcharts, a music data platform that provides professionals with actionable insights for discovering talent and developing artists' careers. That background shaped Music Tomorrow's founding thesis: as streaming platforms' algorithms came to govern a large share of music discovery, the professionals who market and develop artists needed direct visibility into how those algorithms expose their catalog. The company launched as a music data platform — described in public data sources simply as a "music data platform" — and built a product suite aimed at labels, distributors, managers and agencies rather than consumers. Its tools were organized around the practical decisions those teams face: fixing metadata that limits discovery (Health Check), mapping an artist's algorithmic audience (Audience), building smarter paid-ad audiences (Campaign Builder), sharing audience intelligence in a single report (Reports), and turning catalog signals into investment decisions (Catalog Audit). A Copilot offering extended the platform into ongoing, month-to-month decision support covering marketing, distribution and A&R. By the mid-2020s the company reported being trusted by more than 150 artists and music-industry leaders worldwide, and it continued to expand its product line — for example, adding audience Fit Scores and content suggestions to its Reports product. Leadership paired Knibbe (Founder & CPTO) with co-founder Benoit Menet as CEO, supported by a small team spanning product and marketing, data, and customer success. The company's stated mission is to build transparency in music AI and to empower professionals and companies across the industry to access, understand and leverage data to grow their artists and businesses.

• 2020

  Music Tomorrow founded by Julie Knibbe.

• Launches platform tools including Health Check, Audience, Campaign Builder, Reports and Catalog Audit.

• Adds Copilot for ongoing monthly decision support across marketing, distribution and A&R.

• Reports product adds audience Fit Scores and content suggestions.

A data platform that makes streaming algorithms work for labels, managers and distributors by turning algorithmic signals into clear promotion and investment decisions.

• Health Check

  Fixes the metadata that limits discovery.

• Audience

  Maps an artist's algorithmic audience.

• Campaign Builder

  Builds smarter ad audiences.

• Reports

  Shareable audience intelligence with Fit Scores and content suggestions.

• Copilot

  Ongoing decision support covering marketing, distribution and A&R.

• Catalog Audit

  Turns signals into investment decisions.

1. 1Music Tomorrow | Turn Your Data Into Music Investment Decisionsmusic-tomorrow.com
2. 2About Music Tomorrow | Building Transparency in Music AImusic-tomorrow.com
3. 3Music Tomorrow Reports | Deeper audience intelligence in one shareable reportmusic-tomorrow.com
4. 4Music Tomorrow Copilot | Ongoing decision support for music catalogsmusic-tomorrow.com
5. 5Music Tomorrowwikidata.org