Skip to content

Music&New

Music&New is a South Korean music production and distribution company operating as a subsidiary of Next Entertainment World.

Last updated August 26, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Music&New, stylized as MUSIC&NEW and known in Korean as 뮤직앤뉴, is a South Korean music-content company and a subsidiary of Next Entertainment World. Its activities center on the production, investment, management, and distribution of recorded music. The company developed from Next Entertainment World's music-content distribution division and began operating its music production and artist-management business in 2012. The company works across several parts of the music value chain. Its stated activities include investing in and distributing music by established and promising artists, managing selected performers, and developing content through an OSMU, or “one source, multi-use,” approach. This model links music production and distribution with the broader reuse and expansion of intellectual property across media and entertainment formats. The company has therefore been positioned not only as a conventional record distributor but also as a content-production and rights-development business within the wider Next Entertainment World ecosystem. Music&New has worked with both solo performers and groups. Artists associated with the company have included Lyn, Lee Young-hyun, MC the Max, Sweet Sorrow, VIBE, Big Mama, Sunny Hill, and the OSMU-oriented sub-label project OH!nle. Several of these associations were historical rather than continuing: MC the Max was associated with the company from 2012 to 2016, while Sunny Hill was listed as a former artist for the period 2018 to 2025. The available reference material does not provide a complete current roster, so individual artist affiliations should not be treated as a definitive present-day catalogue. In 2012, Music&New collaborated with the Korean digital-music service Soribada on the “I Am a Musician” project. The initiative sought to identify new composers, giving the company a role in talent discovery as well as in the distribution of completed recordings. This activity illustrates its interest in expanding the supply of music content rather than relying exclusively on established stars. The company reported strong chart-related performance in the first half of 2016. It was ranked first among production companies and fourth among distribution companies in the Gaon Chart classifications cited by the reference material. These rankings indicate a period of significant visibility in South Korea's recorded-music market, although the available material does not provide the underlying sales or chart methodology. Music&New has also expressed an intention to strengthen its international position through partnerships with overseas labels. The stated objective was to provide a broader vision for music-distribution services and extend the reach of its content beyond South Korea. Specific international partners, agreements, financial results, and current market shares are not identified in the available sources. Accordingly, the company is best described as a South Korean music-content production and distribution business with ambitions for international expansion, rather than as a globally dominant consumer-facing music brand.

History

Music&New is the music-content business associated with Next Entertainment World. The available reference describes it initially as Next Entertainment World's music-content distribution division. In 2012, it expanded its activities into music production and artist management, creating a broader operating model than distribution alone. Its work has included investment in music by established and promising artists, distribution of recordings, and the development of diversified content through an OSMU approach. The company's early talent-development activity included the “I Am a Musician” project, organized in 2012 with Soribada. The project was designed to find new composers, indicating that Music&New participated in creator discovery as well as in the commercial circulation of finished music. This initiative formed part of a wider effort to build a pipeline of music content and strengthen the company's production capabilities. Music&New has been associated with a range of Korean solo artists, vocal groups, and bands. The reference material lists Lyn, Lee Young-hyun, MC the Max, Sweet Sorrow, VIBE, Big Mama, Sunny Hill, and OH!nle among its artist-related associations. The list includes former artists and does not establish that every named act remained affiliated with the company at the same time. MC the Max is identified with the company from 2012 to 2016, while Sunny Hill is identified as a former artist for 2018–2025. OH!nle is connected with the company's Playground sub-label. The company achieved a notable industry ranking in the first half of 2016. According to the cited reference, it ranked first among production companies and fourth among distribution companies in the relevant Gaon Chart classifications. The result marked a period in which Music&New had visible participation in South Korea's music-production and distribution market. No detailed chart data, revenue figures, or title-by-title contribution is provided in the available material. Music&New has also described an international-growth strategy based on partnerships with overseas labels. The objective was to reinforce its position as a global company and develop new approaches to music-distribution services. The available source does not identify the partner labels, agreement dates, territories, or commercial outcomes. Current management, ownership details beyond its relationship with Next Entertainment World, headquarters, and a complete current artist roster are likewise not documented in the supplied reference material.

  • 2016

    High Gaon Chart industry rankings

    [1]

    The company was ranked first among production companies and fourth among distribution companies in the first half of 2016, according to the cited reference.

  • 2012

    Expansion into music production and management

    [1]

    Music&New began operating music production and artist-management activities in addition to its music-content distribution role.

  • 2012

    Launch of the “I Am a Musician” project

    [1]

    Music&New worked with Soribada on a project intended to discover new composers.

  • International partnership strategy

    [1]

    Music&New announced an intention to work with international labels to expand its global position and develop music-distribution services.

Products and positioning

A South Korean music-content company combining production, artist-related activities, investment, distribution, and cross-media content development within the Next Entertainment World group.

  • Recorded music · 2012

    Recorded music catalogue

    Music&New's core output consists of recorded music produced, invested in, or distributed through its business. The catalogue has included releases connected with Korean solo artists and groups associated with the company. The supplied sources do not provide a complete title list or current catalogue breakdown.

  • Digital and physical music distribution

    Music distribution services

    The company operates as a music-content distributor, helping circulate recordings and related music assets. Its stated international strategy involves partnerships with overseas labels, although specific distribution agreements and territories are not identified in the available material.

  • Cross-media entertainment content

    OSMU content development

    Music&New has described its content work through an OSMU model, using music-related intellectual property as a basis for diversified entertainment content. The source does not specify individual adaptations, formats, or named franchises.

Marketing campaigns

  • 2012I Am a Musician

    South Korea

    Music&New partnered with Soribada on a composer-discovery project seeking new music creators. The initiative supported the company's broader interest in talent development and music production.

Brand decisions

  • 2012

    Expansion from distribution into production and managementStrategy

    Background

    Music&New originated as Next Entertainment World's music-content distribution division. The company sought a broader role in the music business.

    Action taken

    It began operating music production and artist-management activities in 2012 while continuing its distribution work.

    Aftermath

    The expanded model enabled Music&New to participate in artist development, recorded-music production, investment, and content distribution. Detailed financial or operational results are not available in the supplied sources.

  • Pursuit of international label partnershipsStrategy

    Background

    Music&New stated that it wanted to strengthen its position as a global company and broaden its music-distribution services.

    Action taken

    The company planned to work with international labels and use those partnerships to develop a broader distribution approach.

Recent events

  • 2016

    Music&New records strong first-half rankings in Gaon classifications[1]

    Other

    In the first half of 2016, Music&New was ranked first among production companies and fourth among distribution companies in the Gaon Chart classifications cited by the reference source.

  • 2012

    Music&New begins music production and management operations[1]

    Other

    Music&New expanded beyond music-content distribution and began operating music production and artist-management activities.

  • 2012

    Music&New and Soribada launch the “I Am a Musician” project[1]

    Campaign · Other

    The companies hosted a project intended to discover new composers and broaden the pipeline of Korean music creators.

  • Music&New plans to strengthen international music-distribution activities[1]

    Other

    The company stated that it would pursue partnerships with international labels to develop its global presence and offer a broader approach to music-distribution services.

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/music-and-new · Editorial policy · How profiles are compiled