Music 24

Music 24, formally known as Channel 24, is an Israeli free-to-air television channel centered on music and Israeli popular culture. It began broadcasting on 20 July 2003 under the Music 24 name, with a core schedule built around music videos by Israeli performers. Its programming expanded beyond videos to include musician interviews, live performances, music-focused talk formats and shows devoted to particular musical genres. The channel was conceived as a dedicated television outlet for Israeli music and has occupied a distinctive position in Israel's broadcast landscape. It has provided exposure for established performers as well as emerging singers and bands, although its narrow focus has also made it vulnerable to audience and financial pressures. Critics have argued that the channel sometimes functioned primarily as a niche outlet for artists who received limited visibility elsewhere. At the same time, the channel has been credited with helping advance the careers of some performers and with maintaining a dedicated platform for local music on television. A prominent editorial figure associated with the channel was Yoav Kutner, a highly influential broadcaster and commentator in Israel's rock and popular-music scene. Before leading the television channel, Kutner had used radio programming to introduce Israeli and international artists to successive generations of listeners. His involvement reinforced the channel's music-industry identity and editorial emphasis. Music 24 experienced continuing financial and ratings difficulties during its early history. In May 2019, ownership changed when the channel was sold to Telad. It was relaunched on 8 May 2019 as The New Channel 24, broadening its schedule to include entertainment shows and films alongside music videos and music-related programs. The channel therefore retained its original music heritage while moving toward a wider entertainment proposition. Its current online presence is associated with the mako television platform.

Channel 24, originally branded Music 24, was established as an Israeli free-to-air television outlet devoted to music. It started broadcasting on 20 July 2003, giving Israeli musicians a dedicated television platform at a time when general-interest broadcasters offered limited space for music videos and specialist music programming. The channel's initial identity was strongly tied to Israeli popular music, with music videos forming the center of its schedule. Over time, the channel developed a broader music format. In addition to recorded videos, it presented interviews with musicians, live performances, music-oriented talk shows and programs focused on specific genres. This programming mix allowed it to serve both as a promotional outlet for performers and as a specialist destination for viewers interested in Israeli music. Its remit also included exposure for newer artists, although commentators questioned whether the channel's narrow audience and limited reach could provide sustained mainstream visibility. Yoav Kutner was a major editorial figure in the channel's history. Known for his long-standing influence on Israel's rock scene, Kutner had spent more than two decades introducing singers and other artists through radio before leaving radio work to head the television channel. His role helped connect Music 24 to Israel's established music journalism and broadcasting culture. The channel faced financial and ratings challenges from its inception. Its specialist positioning created a clear identity but also restricted its potential audience. Critics described it as a niche outlet for Israeli bands and singers who sometimes appeared mainly on the channel and remained less familiar to the wider public. Nonetheless, the channel also helped promote some performers and preserved a dedicated broadcast space for local music. In May 2019, the channel was sold to Telad. It was relaunched on 8 May 2019 as The New Channel 24, marking a shift from a narrowly music-centered service toward a wider entertainment schedule. The relaunched channel continued to broadcast music videos and music programs while adding entertainment shows and films. This change retained the brand's original cultural association with music but sought to broaden its programming proposition and audience. The channel's web presence is currently hosted through the mako television platform.

• 2019

  Telad acquisition and relaunch

  [1]Channel 24 (Israel)en.wikipedia.org

  Telad acquires the channel in May. It relaunches on 8 May as The New Channel 24 with music, entertainment shows and films.

• 2003

  Music 24 begins broadcasting

  [1]Channel 24 (Israel)en.wikipedia.org

  The channel launches on 20 July as an Israeli free-to-air broadcaster focused on music videos by Israeli musicians and related music programming.

A dedicated Israeli television platform for local music that later broadened into a combined music, entertainment and film channel.

• Television channel · 2003

  Music 24 music-video channel

  The original core service of the brand was a free-to-air Israeli television channel carrying music videos, especially videos by Israeli musicians. The format created a dedicated broadcast outlet for local performers and was complemented by interviews, live performances and other music-centered programming.

• Television programming · 2003

  Music-related programming

  The channel's wider programming offer has included musician interviews, live performances, music-oriented talk shows and programs dedicated to particular musical genres. These formats supported the channel's role as both a promotional platform for artists and a specialist destination for viewers interested in Israeli music.

• Entertainment television channel · 2019

  The New Channel 24

  Following Telad's acquisition, the channel relaunched under the name The New Channel 24. The revised schedule retained music videos and music shows while adding entertainment programs and films, broadening the service beyond its original specialist music remit.

• 2019

  Sale of the channel to TeladM&A

  Background

  The channel had experienced financial and ratings difficulties and was operating within a narrowly focused music format.

  Action taken

  The channel was sold to Telad in May 2019.

  Aftermath

  The ownership change was followed by a relaunch under the name The New Channel 24 and a broader entertainment-oriented schedule.

  Source

• 2019

  Expansion from music into general entertainmentStrategy

  Background

  The original channel was strongly associated with music videos and specialist music programming but faced audience and monetary pressures.

  Action taken

  After the Telad transaction, the channel relaunched as The New Channel 24 and added entertainment shows and films while continuing music programming.

  Aftermath

  The brand preserved its music identity while adopting a broader television proposition.

  Source

1. 1Channel 24 (Israel)en.wikipedia.org
2. 2mako 24 television websitemako.co.il