Murray Sugar Free Cookies
A United States bakery brand and producer of sugar-free and calorie-reduced cookies.
Last updated August 25, 2026
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Overview
Murray Sugar Free Cookies, also known as the Murray Biscuit Company, is an American commercial bakery business associated with sugar-free and calorie-reduced cookies. The company is based in Augusta, Georgia, and its products are sold primarily in the United States. The business is now part of the Ferrero Group and operates through Ferrero U.S.A., Inc. The company traces its origins to John L. Murray, a salesperson who entered the bakery business after accepting a cookie-making machine as payment for a $500 debt. This unusual beginning connected Murray directly with commercial cookie production and provided the foundation for the company that later became known as the Murray Biscuit Company. Available reference material does not establish a precise founding year, but identifies Murray as the business's founder. Murray developed an identity around biscuits and cookies designed for consumers seeking reduced-calorie or sugar-free options. Its portfolio is therefore narrower and more function-oriented than that of diversified snack companies: the brand is primarily associated with packaged sugar-free cookies rather than a broad range of confectionery or bakery categories. The available sources do not provide a complete product catalog, detailed nutritional history, or a full account of manufacturing changes. In 1965, Murray was sold to Beatrice Foods. That transaction placed the bakery within a larger American food-company structure and marked a significant change from its founder-led origins. The brand later became part of the group of cookie bakeries owned by Kellogg's. On April 1, 2019, Kellogg announced that it had agreed to sell Murray and its other cookie bakeries to Ferrero S.p.A. for $1.4 billion. The transaction was completed on July 29, 2019. Following the acquisition, Murray became part of Ferrero's United States operations, alongside the group's wider portfolio of branded food and confectionery businesses. Murray's present positioning is centered on accessible packaged cookies for consumers who prefer or require sugar-free alternatives. Its historical continuity is notable: although ownership has changed several times, the business has remained tied to commercial biscuit production and a reduced-sugar product proposition. Publicly available reference material is limited regarding current revenues, market share, leadership, manufacturing capacity, distribution arrangements, and the full scope of operations. Accordingly, those details are not stated here.
History
Murray Sugar Free Cookies, also referred to as the Murray Biscuit Company, originated as an American commercial bakery business founded by John L. Murray. According to the available historical account, Murray was a salesperson who accepted a cookie machine in settlement of a $500 debt. The equipment gave him the means to enter commercial cookie production and became the starting point for the bakery business that carried his name. A precise founding year is not established in the available sources. The company became associated with biscuits and cookies formulated for reduced-calorie or sugar-free consumption. This specialization distinguished Murray from larger general-purpose food manufacturers and gave the business a recognizable niche in the packaged-cookie market. The available material does not document every product introduction or manufacturing development, but it consistently identifies sugar-free and calorie-reduced biscuits as the core of the company's activity. A major ownership transition occurred in 1965, when Murray was sold to Beatrice Foods. The sale moved the company into the portfolio of a larger food corporation while preserving its identity as a biscuit producer. Murray subsequently became part of the cookie-bakery operations owned by Kellogg's. Details of the intervening corporate history are not sufficiently documented in the supplied reference material to describe additional transactions with confidence. In 2019, Kellogg began the process of divesting Murray and its other cookie bakeries. On April 1, Kellogg announced that Ferrero S.p.A. had agreed to acquire the businesses for $1.4 billion. The transaction was completed on July 29, 2019. Murray consequently joined the Ferrero Group and came under Ferrero's United States organization, Ferrero U.S.A., Inc. The brand remains connected with sugar-free and calorie-reduced packaged cookies in the United States. Its history illustrates the movement of a specialized regional bakery business through successive food-industry owners: from its founder's small-scale, equipment-based beginning, to Beatrice Foods, then Kellogg, and ultimately Ferrero. Current public information supplied for this entry does not establish the company's exact founding date, current executive team, sales, production volume, or detailed distribution footprint.
- 2019
Kellogg announces sale to Ferrero
[1]Kellogg announced the planned sale of Murray and its other cookie bakeries to Ferrero S.p.A. for $1.4 billion.
- 2019
Ferrero completes acquisition
[1]Ferrero completed the acquisition of Murray and the other cookie bakeries on July 29, 2019.
- 1965
Sale to Beatrice Foods
[1]Murray was sold to Beatrice Foods, beginning a period of ownership by a larger food company.
John L. Murray establishes the bakery business
[1]John L. Murray entered commercial cookie production after accepting a cookie machine as payment for a $500 debt. The available reference does not specify the exact year.
Products and positioning
A U.S. packaged-cookie brand focused on sugar-free and calorie-reduced biscuit products.
Sugar-free cookies
Murray Sugar Free Cookies
The brand's principal product category consists of packaged cookies made for consumers seeking a sugar-free alternative. Murray is historically identified with sugar-free and calorie-reduced biscuits, although the supplied reference material does not provide a complete list of varieties, formulations, package sizes, or current availability.
Calorie-reduced biscuits
Murray calorie-reduced biscuits
Murray's broader bakery identity includes calorie-reduced biscuits. These products extend the brand's reduced-calorie positioning beyond a simple sugar-free designation, but detailed product specifications and launch dates are not established in the available sources.
Brand decisions
2019
Kellogg agrees to sell Murray to FerreroM&ABackground
Kellogg decided to divest Murray and its other cookie bakeries as part of a transaction with Ferrero.
Action taken
Kellogg announced the sale on April 1, 2019, for a stated purchase price of $1.4 billion.
Aftermath
The transaction closed on July 29, 2019, and Murray became part of Ferrero's U.S. operations.
Transaction value. $1.4 billion announced transaction value (Announced April 1, 2019; completed July 29, 2019)
Sources2 sources
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