Murchison-Hume
Premium plant-based home care brand founded by a former fashion and beauty editor.
Last updated September 1, 2026
Overview
Murchison-Hume is a premium plant-based home care brand. It was founded in the early 2000s by Max Kater, a former Fashion and Beauty Editor, who developed plant-based housecleaning and personal care products after finding traditional products uninspiring and aggravating her baby's allergies. The brand emphasizes practicality, responsibility, and style, offering products like laundry detergent sheets, dish soap, and all-purpose cleaners. It ships throughout the United States.
History
Murchison-Hume was founded in the early 2000s by Max Kater, a former Fashion and Beauty Editor, who developed plant-based housecleaning and personal care products after finding traditional products uninspiring and aggravating her baby's allergies. The brand's core values are practicality, responsibility, and style.
Products and positioning
Premium plant-based home care that combines practicality, beauty, and sustainability.
Laundry Detergent Sheets
Tear, toss, wash. No bulk, no waste, no mess. Available in Original Fig or Basil Mandarin Kale.
Heirloom Dish Soap
A best-selling dish soap.
All-Purpose Cleaner
A best-selling all-purpose cleaner.
Superlative Hand Soap
A best-selling hand soap.
The Stain Solution
A stain solution product.
Everything Laundry Soap
A laundry soap product.
Flagship businesses
- Laundry Detergent Sheets
- Heirloom Dish Soap
- All-Purpose Cleaner
- Superlative Hand Soap
Sources
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