Multimedia Records

Multimedia Records, stylized as MULTIMEDIArecords, is a Serbian music label and distribution company headquartered in Belgrade. It was established in February 2002 by Marko Gasperlin, Rodoljub Stojanović, and Jadranka Janković-Nešić. The company developed its business around recorded-music distribution, licensing, and artist releases in Serbia, while also serving as an important local representative for international and regional repertoire. During its first eight years, Multimedia Records operated as a licensed partner of Universal Music Group. In that capacity, it helped distribute Universal releases in Serbia and supported the local promotion and presentation of international artists. Its activities extended beyond ordinary physical-record distribution: Serbian appearances and shows involving artists associated with Universal, including 50 Cent, Rihanna, Mark Knopfler, Kaiser Chiefs, Bryan Adams, Metallica, Busta Rhymes, and The Police, were hosted through Multimedia Records. These activities positioned the company as a bridge between the Serbian market and major international music catalogues. The label also built relationships with regional rights holders. It has held distribution licences for releases from companies including Aquarius Records, Croatia Records, Hit Records of Croatia, and Menart Records of Slovenia. In 2008, a partnership with Menart Records gave Multimedia Records rights to distribute Sony BMG releases in Serbia, further expanding its international catalogue and strengthening its role in the local recorded-music supply chain. The company became a member of the International Federation of the Phonographic Industry in 2003. Multimedia Records' artist activity has covered a broad range of Serbian and regional music, including rock, alternative music, hip-hop, pop, electronic music, punk, and crossover acts. Artists associated with the label at various times have included Ajs Nigrutin, Atheist Rap, Block Out, Cubismo, Dejan Cukić, Doktor Spira i Ljudska Bića, Dža ili Bu, Emina Jahović, Goblini, Marčelo, Srđan Marjanović, Night Shift, Pero Defformero, Prljavi Inspektor Blaža i Kljunovi, Rare, Six Pack, Slobodan Trkulja, Sunshine, Wikluh Sky, and LAUTA DJ. Publicly available reference material documents the company's founding, licensing partnerships, distribution relationships, industry affiliation, and artist roster, but does not establish its current ownership, executive leadership, financial performance, active catalogue, or present operating status. Accordingly, Multimedia Records is best described as a Serbian record-label and music-distribution brand with a historically significant role in connecting international and regional repertoire to the Serbian market.

Multimedia Records was founded in Belgrade in February 2002 by Marko Gasperlin, Rodoljub Stojanović, and Jadranka Janković-Nešić. From its beginning, the company operated in the Serbian recorded-music market as a label, licensing business, and distributor. Its early development was closely connected with Universal Music Group, which appointed Multimedia Records as a licensed partner for Serbia. The arrangement allowed the Serbian company to distribute Universal repertoire locally and to support the presentation of Universal-affiliated artists in the Serbian market. The partnership gave Multimedia Records a role that extended beyond the sale of records. The company hosted Serbian shows involving international performers such as 50 Cent, Rihanna, Mark Knopfler, Kaiser Chiefs, Bryan Adams, Metallica, Busta Rhymes, and The Police. These events helped connect the local market with globally recognized performers while reinforcing Multimedia Records' profile as a promoter and market representative for international music properties. In 2003, the company became a member of the International Federation of the Phonographic Industry. That affiliation placed Multimedia Records within the wider institutional network representing the recorded-music sector and reflected its participation in professional music distribution and rights activity. Multimedia Records subsequently expanded its licensing relationships beyond Universal Music Group. It obtained rights to distribute releases from several regional record companies in Serbia, including Aquarius Records, Croatia Records, Hit Records in Croatia, and Menart Records in Slovenia. These arrangements enabled the company to circulate music from across the former Yugoslav and adjacent regional markets, complementing its international catalogue. A further step came in 2008, when Multimedia Records entered into a partnership agreement with Menart Records that provided rights to distribute Sony BMG releases in Serbia. The agreement broadened the company's access to major-label repertoire and confirmed its function as a local distribution partner for international music rights holders. The company's artist roster has included a mixture of established Serbian performers, regional acts, and genre-focused artists. Associated names have spanned alternative rock, punk, hip-hop, pop, electronic music, folk-influenced crossover, and other popular styles. The documented roster includes Ajs Nigrutin, Atheist Rap, Block Out, Cubismo, Dejan Cukić, Doktor Spira i Ljudska Bića, Dža ili Bu, Emina Jahović, Goblini, Marčelo, Srđan Marjanović, Night Shift, Pero Defformero, Prljavi Inspektor Blaža i Kljunovi, Rare, Six Pack, Slobodan Trkulja, Sunshine, Wikluh Sky, and LAUTA DJ. Available reference material does not provide a reliable account of later ownership, management changes, financial results, catalogue acquisitions, or whether all historical licensing arrangements remain active. Its documented history nevertheless establishes Multimedia Records as a Belgrade-based Serbian label and distributor that combined domestic artist activity with regional licensing and international repertoire distribution.

• 2008

  Menart partnership expanded international distribution

  [1]Multimedia Recordsen.wikipedia.org

  A partnership with Menart Records gave Multimedia Records rights to distribute Sony BMG releases in Serbia.

• 2003

  Joined the international recorded-music industry federation

  [1]Multimedia Recordsen.wikipedia.org

  Multimedia Records became a member of the International Federation of the Phonographic Industry.

• 2002

  Company founded

  [1]Multimedia Recordsen.wikipedia.org

  Marko Gasperlin, Rodoljub Stojanović, and Jadranka Janković-Nešić founded Multimedia Records in February in Belgrade.

A Serbian music-label and distribution platform linking domestic and regional artists with international recorded-music catalogues.

• Music distribution · 2002

  Licensed international music catalogue

  Multimedia Records distributed licensed international repertoire in Serbia, initially operating as a Universal Music Group partner and later obtaining rights connected with Sony BMG through its Menart agreement. The available sources do not specify the complete catalogue, formats, or current availability of these releases.

• Music distribution

  Regional label distribution

  The company distributed releases from regional record companies including Aquarius Records, Croatia Records, Hit Records, and Menart Records. This activity connected Serbian consumers and retailers with repertoire from markets across the former Yugoslav region.

• Record label releases

  Multimedia Records artist releases

  Multimedia Records has been associated with releases by artists from multiple genres, including rock, alternative, punk, hip-hop, pop, electronic, and crossover music. The documented artist list includes Ajs Nigrutin, Atheist Rap, Block Out, Emina Jahović, Goblini, Marčelo, Six Pack, Sunshine, and others.

• International artist shows in Serbia

  Serbia

  Multimedia Records hosted Serbian shows for international artists associated with its Universal Music Group relationship, including 50 Cent, Rihanna, Mark Knopfler, Kaiser Chiefs, Bryan Adams, Metallica, Busta Rhymes, and The Police.

  Outcome. The events supported the company's role as a local representative and promoter of international music properties.

  Source

• 2008

  Expanded distribution through MenartStrategy

  Background

  Multimedia Records sought to broaden its international catalogue and regional distribution relationships.

  Action taken

  A partnership agreement with Menart Records provided rights to distribute Sony BMG releases in Serbia.

  Aftermath

  The agreement expanded the company's access to major-label repertoire in the Serbian market.

  Source

• 2002

  Adopted a licensed-partner and distribution modelStrategy

  Background

  At launch, Multimedia Records entered the Serbian market as a label and distributor with a relationship to Universal Music Group.

  Action taken

  The company represented Universal Music Group as a licensed partner in Serbia during its first eight years.

  Aftermath

  The arrangement established Multimedia Records as a local channel for international releases and artist activity.

  Source

1. 1Multimedia Recordsen.wikipedia.org
2. 2Multimedia Records on Discogsdiscogs.com