MTV Thailand
A Thai music and youth-entertainment television channel associated with the international MTV network.
Last updated August 24, 2026
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History
MTV Thailand was created as a local expression of the MTV television network for audiences in Thailand. Its core service was a 24-hour music and entertainment channel owned by Viacom International Media Networks Asia Pacific. The channel combined Thai and international music programming with youth-oriented lifestyle and entertainment series, following MTV’s broader strategy of adapting a global music brand to national markets. The service relied on a roster of local and internationally presented VJs to introduce videos, interview artists, and connect programming segments. Its schedule included music-video rotations and recurring editorial features such as Artist Focus, Artist of the Month, Buzzworthy, Hot, and MTV This Is. These formats gave the channel a structure that combined discovery, chart-oriented exposure, artist promotion, and lifestyle content rather than limiting the service to continuous music videos. MTV Thailand also used terrestrial and other television outlets to extend its reach. MTV News was broadcast in Thai on TITV from 2 November 2007, airing weekly on Friday nights and dividing its coverage between local stories and reports from overseas. This outlet was no longer available after TITV was suspended and replaced by the Thailand Public Broadcasting Service. MTV School Attack provided another locally adapted format: Thai pop artists made surprise appearances and performed at schools, with the program presented by VJs Poom and Jay and broadcast on TV5. The first phase of MTV Thailand ended in 2011 when the channel stopped transmitting. The brand subsequently returned to the Thai television market. In 2013, Viacom International Media Networks indicated an intention to revive MTV Thailand with support from AppleTool Co and MCOT Plc. The revived channel officially launched on TrueVisions on 1 September 2013, taking the place of Channel V Thailand. In January 2016, it moved to the CTH platform. The available reference material does not document the channel’s full subsequent distribution history, a confirmed final closure date, or a current operator. MTV Thailand is therefore best described as a historically documented Thai MTV channel whose status after its CTH distribution is unresolved in the supplied sources.
- 2016
Channel moves to CTH
[1]MTV Thailand changes its television distribution platform and moves to CTH in January.
- 2013
MTV Thailand relaunches on TrueVisions
[1]MTV Thailand officially returns on TrueVisions on 1 September, replacing Channel V Thailand.
- 2011
Original channel transmission ends
[1]The original MTV Thailand service ends its transmission.
- 2007
MTV News begins broadcasting on TITV
[1]A Thai-language weekly edition of MTV News begins airing on TITV, combining local reporting with overseas entertainment coverage.
Products and positioning
A localized MTV television service combining international music culture with Thai-language presentation, domestic pop music, youth entertainment, and lifestyle programming.
Music and entertainment television
MTV Thailand television channel
The principal MTV Thailand offering was a 24-hour television channel carrying Thai and international music videos, artist features, music news, youth lifestyle programming, and entertainment shows. It was distributed through Thai television platforms, including TrueVisions after its 2013 return and CTH from January 2016.
Music news television · 2007
MTV News
A Thai-language news and entertainment segment covering local stories and overseas reports. The program aired weekly on TITV beginning on 2 November 2007, but its TITV distribution ended after that broadcaster was suspended and replaced by the Thailand Public Broadcasting Service.
Youth entertainment television
MTV School Attack
A localized entertainment format in which Thai pop artists surprised students with performances at schools. The show was presented by VJs Poom and Jay and aired on TV5.
Brand decisions
2016
Distribution move to CTHStrategyBackground
Following its return through TrueVisions, MTV Thailand changed its Thai television distribution arrangement.
Action taken
The channel moved to CTH in January 2016.
Aftermath
The supplied material does not document the later operational outcome or a confirmed closure date.
2013
Decision to revive the Thai MTV serviceStrategyBackground
After the original channel ended transmission in 2011, Viacom International Media Networks sought to re-establish the MTV brand in Thailand with support from AppleTool Co and MCOT Plc.
Action taken
The service was relaunched on TrueVisions on 1 September 2013, replacing Channel V Thailand.
Aftermath
The revived channel later changed distribution platforms and moved to CTH in January 2016.
Recent events
- 2016
MTV Thailand moves to CTH[1]
Other
The channel moved from TrueVisions to the CTH television platform in January 2016.
- 2013
MTV Thailand returns to TrueVisions[1]
Product launch · Other
After a period off air, MTV Thailand officially returned on TrueVisions on 1 September 2013, replacing Channel V Thailand.
- 2011
MTV Thailand ends its original transmission[1]
Other
The original MTV Thailand channel ceased transmission after operating as a Thai music and entertainment service.
- 2007
MTV News launches on TITV[1]
Product launch
A Thai-language edition of MTV News began airing on TITV on 2 November 2007 in a weekly late-night slot, covering local and overseas stories.
Sources1 sources
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