MTV Oy

MTV Oy is a Finnish media company whose principal business is commercial television broadcasting. The company was formerly known as Oy Mainos-TV-Reklam Ab and is associated with MTV3, described in the reference material as Finland’s largest commercial television channel. Its portfolio extends beyond the flagship MTV3 service to include general entertainment, film, children’s programming and sports channels. The company’s channel family includes MTV3, MTV Sub, MTV Ava, MTV Viihde, MTV Aitio, MTV Juniori, MTV Max and the MTV Urheilu sports services. Several of these outlets have changed names over time as the business consolidated earlier brands and pay-television services. The portfolio therefore reflects both the company’s long-running role in Finnish commercial broadcasting and the evolution of subscription television brands formerly operated under Canal+ and C More identities. MTV Oy became part of Bonnier Broadcasting before that broadcasting group was acquired by Telia Company. Telia announced its proposed acquisition of Bonnier Broadcasting on 20 July 2018, with MTV Oy included in the transaction. The acquisition was completed on 2 December 2019, placing MTV Oy within Telia’s broadcasting structure. Bonnier Broadcasting was subsequently known as TV4 Media. A further ownership change was announced in 2025. Schibsted Media announced on 25 February 2025 that it had agreed to acquire TV4 Media for 6.55 billion Swedish kronor. The transaction was completed on 1 July 2025, making Schibsted the owner of the group containing MTV Oy. MTV Oy consequently operates as a Finnish broadcast-media business within an international media ownership structure while retaining a distinctly Finnish channel portfolio and market focus.

MTV Oy is a Finnish commercial broadcasting company formerly known as Oy Mainos-TV-Reklam Ab. Its business is centered on television services for the Finnish market, with MTV3 serving as its principal general-interest channel. The company’s portfolio also contains specialist services covering entertainment, films, children’s content and sports. Over time, MTV Oy’s channel portfolio has incorporated and renamed several services. MTV Sub has previously operated under names including TVTV!, Subtv and Sub. MTV Ava has used the MTV3 Ava and Ava identities. The company’s film and entertainment services also include channels that previously carried Canal+ and C More names. MTV Viihde succeeded Canal+ Series and C More Series, while MTV Aitio developed from earlier Canal+ Film and C More First identities. The children’s service MTV Juniori has likewise used several earlier names, including Subtv Juniori, Sub Juniori, MTV3 Juniori and C More Juniori. Sports services were consolidated under the MTV Urheilu branding, following earlier MTV3 Max Sport, MTV Sport and C More identities. The company’s ownership history reflects consolidation in Nordic broadcasting. In July 2018, Telia Company announced its plan to acquire Bonnier Broadcasting, with MTV Oy included among the businesses covered by the transaction. The proposed consideration was 9.2 billion Swedish kronor. Completion took place on 2 December 2019. After the transaction, MTV Oy became part of Telia’s broadcasting operations. Bonnier Broadcasting was later referred to as TV4 Media. In February 2025, Schibsted Media announced a proposed acquisition of TV4 Media for 6.55 billion Swedish kronor. The transaction was completed on 1 July 2025. MTV Oy therefore became part of Schibsted’s media group through TV4 Media. The company remains a Finnish-focused broadcaster, while its ownership is connected to a wider Nordic media organization.

• 2025

  TV4 Media acquired by Schibsted

  [1]MTV Oyen.wikipedia.org

  Schibsted Media completed its acquisition of TV4 Media on 1 July 2025, bringing MTV Oy into the Schibsted ownership structure.

• 2019

  Bonnier Broadcasting acquisition completed

  [1]MTV Oyen.wikipedia.org

  Telia completed its acquisition of Bonnier Broadcasting on 2 December 2019.

• 2018

  Telia announces Bonnier Broadcasting acquisition

  [1]MTV Oyen.wikipedia.org

  Telia Company announced a proposed acquisition of Bonnier Broadcasting, including MTV Oy, for 9.2 billion Swedish kronor.

• Company established under the former Mainos-TV-Reklam name

  [1]MTV Oyen.wikipedia.org

  MTV Oy was formerly known as Oy Mainos-TV-Reklam Ab. The available reference does not specify the founding year.

A Finnish commercial television group combining a leading general-interest channel with entertainment, film, children’s and sports services.

• Commercial television channel

  MTV3

  MTV3 is MTV Oy’s principal general-interest television channel and is described in the reference material as Finland’s largest commercial television channel. It anchors the company’s Finnish broadcast portfolio and provides the broadest programming proposition within the group.

• Entertainment television channel

  MTV Sub

  MTV Sub is an entertainment-oriented television service operated by MTV Oy. The channel has previously used the names TVTV!, Subtv and Sub, reflecting changes in branding within the company’s television portfolio.

• Entertainment television channel

  MTV Ava

  MTV Ava is one of MTV Oy’s entertainment channels. It has also been known as MTV3 Ava and Ava, and forms part of the company’s Finnish general entertainment offering.

• Film and entertainment channel

  MTV Viihde

  MTV Viihde is a film and entertainment service. It replaced or followed earlier Canal+ Series and C More Series identities, and is part of MTV Oy’s subscription-oriented channel portfolio.

• Film channel

  MTV Aitio

  MTV Aitio is a film-focused channel whose lineage includes Canal+ Film 1, Canal+ Film, Canal+ and C More First. It represents the continuation of a premium movie service under MTV Oy’s current branding.

• Children’s television channel

  MTV Juniori

  MTV Juniori is MTV Oy’s children’s programming service. Earlier names associated with the channel include Subtv Juniori, Sub Juniori, MTV3 Juniori and C More Juniori.

• Television channel

  MTV Max

  MTV Max is a television service in MTV Oy’s channel family. It has previously been branded MTV3 Max and C More Max, indicating its connection to earlier generations of the company’s pay-television portfolio.

• Sports television channel

  MTV Urheilu 1

  MTV Urheilu 1 is a sports channel operated by MTV Oy. It has previously carried the names MTV3 Max Sport 1, MTV Sport 1, C More Urheilu and C More Sport 1.

• Sports television channel

  MTV Urheilu 2

  MTV Urheilu 2 is a sports service in MTV Oy’s portfolio. Earlier branding included MTV3 Max Sport 2, MTV Sport 2 and C More Sport 2.

• Sports television channel

  MTV Urheilu 3

  MTV Urheilu 3 is a sports television channel associated with MTV Oy. The service previously operated under the C More Max 2 name.

• 2025

  Schibsted proposes acquisition of TV4 MediaM&A

  Background

  TV4 Media, the group containing MTV Oy, became the subject of a proposed acquisition by Schibsted Media.

  Action taken

  Schibsted announced a proposed purchase valued at 6.55 billion Swedish kronor.

  Aftermath

  The acquisition was completed on 1 July 2025, making Schibsted Media the owner of the group containing MTV Oy.

  Proposed acquisition value. 6.55 billion SEK (2025 announcement)

  Source

• 2018

  Telia proposes acquisition of Bonnier BroadcastingM&A

  Background

  MTV Oy was part of Bonnier Broadcasting when Telia Company sought to acquire the broadcasting group.

  Action taken

  Telia announced a proposed transaction valued at 9.2 billion Swedish kronor.

  Aftermath

  The transaction closed on 2 December 2019 and placed MTV Oy within Telia’s broadcasting operations.

  Proposed acquisition value. 9.2 billion SEK (2018 announcement)

  Source

1. 1MTV Oyen.wikipedia.org