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Mrs Baird's

Mrs Baird's is a Texas-born bread brand established in 1908, known for breads, buns and sweets made in the Lone Star State.

Last updated September 15, 2026

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Overview

Mrs Baird's is a bread brand that has stood for quality and freshness since 1908. Its products are made in Texas, with four bakery locations across the state delivering bread with a soft, delicious taste. The brand was established by Ninnie Baird, who began making breads, cakes and pies for family and neighbors before turning it into a family business. Today, Mrs Baird's offers a variety of breads, buns and sweets.

History

In 1901, William and Ninnie Baird brought their family from Tennessee to Fort Worth, Texas. After William Baird's health began to fail, in 1908 Ninnie Baird needed to find a way to help support her family. The breads, cakes and pies she had been making for family and neighbors were always in high demand, so she established Mrs Baird's Bread. It was a family business, with her boys helping bake and deliver bread on foot and then by bicycle. By 1928, the bakery had been enlarged nine times, becoming one of the largest baking facilities in Texas. Growth required a fleet of trucks at each of the four bakeries. A small period of decline during the Great Depression and World War II was followed by a post-war boom and continued growth throughout the next two decades. Ninnie Baird was heavily involved in the company until her health began to fail; she died on June 3, 1961, at the age of 92. The Texas State Senate passed a resolution in her memory. Today, Mrs Baird's Bread is described as a living legacy to a strong woman who built a business on quality, honesty, and customer care.

Products and positioning

Texas born. Texas bread.®

  • Large White Bread

  • Made with Whole Grain White Bread

  • Sandwich White Bread

  • Texas Toast Bread

  • 100% Whole Wheat Bread

  • Honey Wheat Bread

  • Butter Bread

  • Small White Bread

  • Small Honey 7 Grain Bread

  • Small Honey Butter Bread

  • Small Butter Wheat Bread

  • Hamburger Buns

  • Hot Dog Buns

  • Large Hamburger Buns

  • Large Seeded Hamburger Buns

  • Cinnamon Roll

  • Honey Buns

  • Apple Pie

  • Cherry Pie

  • Lemon Pie

  • Powdered Sugar Donuts

  • Frosted Donuts

  • Cinnamon Sugar Donuts

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