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Mr Apple

Mr Apple is a New Zealand apple brand known for its safe, crunchy and delicious apples.

Last updated September 1, 2026

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Overview

Mr Apple is a New Zealand apple brand that exports 25% of the NZ apple crop around the world. It was formed in 2001 following deregulation, when the two largest apple growers merged. Mr Apple is now part of Scales Corporation.

History

Mr Apple's story started in the 1980s under the government sanctioned single selling system (the New Zealand Apple and Pear board). In 2001, following deregulation, the two largest apple growers merged to form Mr Apple. Mr Apple is now proud to be part of Scales Corporation. From small beginnings, Mr Apple now exports 25% of the NZ apple crop around the world.

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