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Mr & Mrs Smith

Mr & Mrs Smith is a curated collection of boutique and luxury hotels, offering a trusted travel club for discerning travelers.

Last updated October 30, 2026

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Overview

Mr & Mrs Smith is a British travel brand founded in 2003 by James Lohan and Tamara Heber-Percy. It began as a curated collection of boutique and luxury hotels, initially published as a guidebook, and evolved into a global travel club and booking platform. The brand is known for its handpicked selection of stylish, often independent properties, and for its members-only benefits and personalized service. Mr & Mrs Smith operates primarily through its website, offering hotel bookings, curated travel guides, and a loyalty program. The company is privately held and headquartered in London. It has expanded its offerings to include curated trips, honeymoons, and a range of travel services, while maintaining a strong emphasis on design-led, romantic, and unique accommodations. The brand positions itself as a trusted authority for discerning travelers seeking distinctive stays.

History

Mr & Mrs Smith was founded in 2003 by James Lohan and Tamara Heber-Percy. The idea originated when the couple struggled to find stylish, independent hotels for their own travels. They initially published a guidebook featuring a curated selection of boutique hotels, which gained popularity and led to the launch of a website and booking service. Over the years, the brand expanded its collection globally, adding properties in Europe, North America, Asia, and beyond. It introduced a membership program offering perks such as room upgrades and late checkout. The company has remained privately owned and has grown into a trusted resource for travelers seeking unique, design-led accommodations. In recent years, Mr & Mrs Smith has continued to innovate with curated travel experiences and partnerships, maintaining its focus on quality and personal service.

  • 2010

    Membership program introduced

  • 2005

    Website launched with booking service

  • 2003

    Founded by James Lohan and Tamara Heber-Percy

  • 2003

    First guidebook published

Products and positioning

Curated luxury and boutique hotel booking platform with a members' club ethos.

  • Hotel booking platform

  • Travel guides

  • Smith membership

Recent events

  • IHG announces loyalty partnership with Mr & Mrs Smith[2]

    Reported:

    IHG announced that IHG Rewards would expand to cover Mr & Mrs Smith hotels the following year.

Sources2 sources

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