Mr & Mrs Smith
Mr & Mrs Smith is a curated collection of boutique and luxury hotels, offering a trusted travel club for discerning travelers.
Last updated October 30, 2026
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Overview
Mr & Mrs Smith is a British travel brand founded in 2003 by James Lohan and Tamara Heber-Percy. It began as a curated collection of boutique and luxury hotels, initially published as a guidebook, and evolved into a global travel club and booking platform. The brand is known for its handpicked selection of stylish, often independent properties, and for its members-only benefits and personalized service. Mr & Mrs Smith operates primarily through its website, offering hotel bookings, curated travel guides, and a loyalty program. The company is privately held and headquartered in London. It has expanded its offerings to include curated trips, honeymoons, and a range of travel services, while maintaining a strong emphasis on design-led, romantic, and unique accommodations. The brand positions itself as a trusted authority for discerning travelers seeking distinctive stays.
History
Mr & Mrs Smith was founded in 2003 by James Lohan and Tamara Heber-Percy. The idea originated when the couple struggled to find stylish, independent hotels for their own travels. They initially published a guidebook featuring a curated selection of boutique hotels, which gained popularity and led to the launch of a website and booking service. Over the years, the brand expanded its collection globally, adding properties in Europe, North America, Asia, and beyond. It introduced a membership program offering perks such as room upgrades and late checkout. The company has remained privately owned and has grown into a trusted resource for travelers seeking unique, design-led accommodations. In recent years, Mr & Mrs Smith has continued to innovate with curated travel experiences and partnerships, maintaining its focus on quality and personal service.
- 2010
Membership program introduced
- 2005
Website launched with booking service
- 2003
Founded by James Lohan and Tamara Heber-Percy
- 2003
First guidebook published
Products and positioning
Curated luxury and boutique hotel booking platform with a members' club ethos.
Hotel booking platform
Travel guides
Smith membership
Recent events
IHG announces loyalty partnership with Mr & Mrs Smith[2]
Reported:
IHG announced that IHG Rewards would expand to cover Mr & Mrs Smith hotels the following year.
Sources2 sources
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