mParticle

mParticle is a customer data platform positioned as a performance engine that turns customer data into audiences, actions, and measurable growth. Its capabilities span match-rate boosting, audience expansion, household-level reach and suppression, and predictive audiences that score likelihood to churn, convert, or grow in value. The platform emphasizes agentic and predictive intelligence, faster marketing workflows, and measurable lift across paid media and lifecycle programs. In 2025, Rokt merged with mParticle.

mParticle is a customer data platform. In 2025, Rokt merged with mParticle, according to Rokt's company timeline. mParticle's platform is described as a performance engine that turns customer data into audiences, actions, and measurable growth, with capabilities including Match Boost, Audience Expansion, Household Reach, and Predictive Audiences. Customers cited in mParticle materials include Tatcha, which used mParticle's predictive capabilities for personalization, and testimonials reference SoFi and Inspire Brands.

The performance engine that turns customer data into audiences, actions, and measurable growth.

• Match Boost

  Lift match rates up to 2x with one click, so more of the audiences you build can be reached and activated without increasing spend.

• Audience Expansion

  Grow undersized or saturated audiences from your strongest customer behaviors, increasing addressable reach without defaulting to broad targeting.

• Household Reach

  Reach or suppress households, not just individuals, using trusted household signals to identify related people in first-party data.

• Predictive Audiences

  Score likelihood to churn, convert, or grow in value, then activate audiences before risk or opportunity passes.

1. 1Performance Made Easy | mParticle Customer Data Platformmparticle.com
2. 2Contact Us - mParticlemparticle.com
3. 3Doing Ecommerce Differently | About Roktrokt.com
4. 4Tatcha Boosts Revenue with AI-Powered Personalizationmparticle.com
5. 5Brands like Spotify and Starbucks are racing stay ahead of new privacy laws. Marketing tech firm mParticle just raised $45 million in funding to help them.businessinsider.com