Moyses Stevens
Moyses Stevens is a London florist established in 1876 and known for royal commissions, ceremonial floral work, and a Royal Warrant.
Last updated August 31, 2026
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Overview
Moyses Stevens is a historic British florist founded in London in 1876 by Susan Moyses in partnership with her husband, Edwin Downer Stevens. The business began with a flower shop on Victoria Street and developed into a long-established London floral retailer and design house. Its history is closely associated with royal and ceremonial work, including commissions for members of the British royal family, palace events, weddings, and other major public occasions. The company expanded its original Victoria Street premises in 1930 and opened a Mayfair branch at Lansdowne House in 1936. The Mayfair location closed during the Second World War and reopened in 1948, reflecting both the disruption caused by the conflict and the continued demand for established luxury floristry in post-war London. In 2018, Moyses Stevens opened a further branch on Elizabeth Street in Belgravia, extending its presence in one of the capital's traditionally affluent districts. Moyses Stevens has held Royal Warrants associated with the British royal household. It received a warrant for Queen Elizabeth the Queen Mother and later held a warrant from Charles, then Prince of Wales. The company retained the latter warrant after his accession as King Charles III, according to the cited reference. These appointments form a central part of the brand's identity, positioning it as a heritage florist capable of serving formal, high-profile, and protocol-sensitive occasions. Its documented royal and state work includes preparing bridesmaids' bouquets for the 1947 wedding of Princess Elizabeth and Philip Mountbatten, arranging flowers at Buckingham Palace for the state banquet held on 3 June 1953 after the coronation of Queen Elizabeth II, and preparing a bouquet of white roses presented to Princess Anne outside Westminster Abbey before her 1973 wedding. The company has also undertaken large-scale public installations. In 2017, it designed the Christmas tree at St Pancras railway station, a 47-foot installation incorporating approximately 15,000 flowers, including roses, hydrangeas, anemones, amaryllis, orchids, and dianthus. The available reference material does not identify a current corporate parent, public listing, revenue figures, chief executive, or official website. Its known business scope centers on retail floristry, bespoke bouquets, event and ceremonial decoration, royal and institutional commissions, seasonal displays, and floral design. The brand's principal differentiation is its longevity, London heritage, association with royal warrants, and experience delivering both intimate arrangements and large public or state-related floral projects.
History
Moyses Stevens traces its origin to 1876, when Susan Moyses opened a flower shop on Victoria Street in London with her husband, Edwin Downer Stevens. The partnership established the name that became associated with a long-running London floristry business. The available historical account does not provide details of the couple's earlier careers or the company's initial trading scale, but it identifies the Victoria Street premises as the original base of the enterprise. The business expanded its original premises in 1930. Six years later, in 1936, it opened a branch at Lansdowne House in Mayfair. That branch was closed for the duration of the Second World War and reopened in 1948. The Mayfair expansion and post-war reopening indicate the company's continued presence in central London's premium retail and service environment, although the supplied sources do not give financial or operational details for this period. Moyses Stevens became particularly associated with royal and state floristry during the twentieth century. In 1947, it prepared the bridesmaids' bouquets for the wedding of Princess Elizabeth and Philip Mountbatten. In 1953, following the coronation of Queen Elizabeth II, the company arranged flowers in Buckingham Palace for the state banquet held on 3 June. In 1973, it prepared a bouquet of white roses that the company's chairman presented to Princess Anne at the door of Westminster Abbey before her wedding. The company also received Royal Warrants connected with the British royal household. It was awarded a warrant for Queen Elizabeth the Queen Mother and later received another from Charles, Prince of Wales. The latter warrant was retained after Charles became King Charles III, according to the cited account. The warrants and royal commissions became important markers of the firm's heritage positioning and its reputation for formal, high-profile floral work. In the twenty-first century, the documented examples show the company continuing to combine traditional floristry with prominent public installations. In 2017, Moyses Stevens designed the Christmas tree at St Pancras railway station. The installation was 47 feet, or approximately 14 metres, high and used around 15,000 flowers, including roses, hydrangeas, anemones, amaryllis, orchids, and dianthus. In 2018, the company opened a branch on Elizabeth Street in Belgravia. The cited material does not establish subsequent ownership, leadership, financial performance, or a complete current store network. On the available evidence, Moyses Stevens remains an active London florist whose identity is built on longevity, premium retail service, bespoke design, and royal and ceremonial credentials.
- 2018
Elizabeth Street branch opens
[1]Moyses Stevens opened a branch on Elizabeth Street in Belgravia.
- 2017
St Pancras Christmas tree installation
[1]The company designed a 47-foot Christmas tree at St Pancras railway station using approximately 15,000 flowers.
- 1973
Bouquet prepared for Princess Anne
[1]The company prepared a bouquet of white roses presented to Princess Anne outside Westminster Abbey before her wedding.
- 1953
Buckingham Palace state banquet flowers
[1]Moyses Stevens arranged flowers at Buckingham Palace for the state banquet held after Queen Elizabeth II's coronation.
- 1948
Mayfair branch reopens after wartime closure
[1]The Lansdowne House branch reopened after being closed during the Second World War.
- 1947
Bridesmaids' bouquets for royal wedding
[1]The company prepared the bridesmaids' bouquets for the wedding of Princess Elizabeth and Philip Mountbatten.
- 1936
Mayfair branch opens
[1]Moyses Stevens opened a branch at Lansdowne House in Mayfair.
- 1930
Victoria Street premises extended
[1]The company's original Victoria Street premises were expanded.
- 1876
Original Victoria Street flower shop opens
[1]Susan Moyses opened the original London flower shop in partnership with her husband, Edwin Downer Stevens.
Products and positioning
A heritage London florist positioned around bespoke floral design, royal associations, ceremonial expertise, and premium service.
Retail floristry
Bespoke bouquets
Custom flower arrangements represent the core retail expression of the Moyses Stevens brand. The available sources do not specify a standard catalogue, pricing structure, or particular signature bouquet, but the company's long-standing London florist identity supports a focus on designed arrangements rather than commodity flower sales.
Wedding floristry
Wedding and bridal flowers
Moyses Stevens has documented experience in royal wedding floristry, including bridesmaids' bouquets for the 1947 wedding of Princess Elizabeth and Philip Mountbatten and a white-rose bouquet prepared for Princess Anne before her 1973 wedding. The available material does not describe the current wedding-service packages or geographic coverage.
Event floristry
Ceremonial and state-event floristry
The company has undertaken formal floral commissions for royal and state occasions. A documented example is its arrangement of flowers at Buckingham Palace for the state banquet following Queen Elizabeth II's 1953 coronation. This history supports a positioning in protocol-sensitive, high-profile event decoration.
Floral installation · 2017
Seasonal and public installations
Moyses Stevens also creates large seasonal displays. Its 2017 St Pancras Christmas tree measured 47 feet and incorporated approximately 15,000 flowers, demonstrating capability beyond individual bouquets and smaller retail arrangements.
Marketing campaigns
- 2017St Pancras Christmas Tree
United Kingdom
Moyses Stevens designed a large Christmas tree installation for St Pancras railway station. The 47-foot display used approximately 15,000 flowers and served as a prominent public showcase of the company's large-scale floral-design capabilities.
Outcome. The installation was displayed at St Pancras railway station; the supplied source does not report attendance, commercial results, or other performance measures.
Sources1 sources
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