Movimenti Production

Movimenti Production was founded in Italy in 2004 by Giorgio Scorza, Davide Rosio and Roberto Cipriani. The studio developed as an animation producer with an emphasis on children’s and family entertainment. Scorza and Rosio became the company’s principal creative and managerial leaders, serving as co-CEOs and creative directors. The studio’s later development involved the creation of additional corporate and technical structures. In January 2019, Movimenti partnered with Studio Bozzetto & Co. to establish ForFun Media, an animation parent company. Movimenti became a subsidiary of that new group. The arrangement connected two Italian animation companies while preserving Movimenti’s role as a production studio. During 2019, Movimenti also expanded its production infrastructure through the launch of DogHead Animation and MoBo Productions. DogHead focused on traditional animation, including 2D work, while MoBo concentrated on CGI and 3D animation. These studios were intended to support the production and service requirements of Movimenti’s animated projects. Scorza and Rosio continued to oversee the related animation production activities. In the same year, Movimenti entered a joint venture with French publisher Auzou Publishing to create Easy Peasy Entertainment, adding another partnership-oriented vehicle to its business structure. Movimenti’s ownership changed in September 2022. Banijay Entertainment acquired the company and its related animation production services businesses, DogHead Animation and MoBo Productions, from ForFun Media. Banijay placed the acquired operations within Banijay Kids & Family. The deal gave Banijay Kids & Family an Italian animation studio and represented the group’s first entry into the Italian animation market. Movimenti’s founding leaders remained associated with the studio after the transaction, while Banijay Rights took responsibility for distributing Movimenti’s programs. The company’s best-documented character property is Topo Gigio. Movimenti rebooted the classic Italian character as an animated property in 2020, developing a preschool series intended for broader contemporary distribution. In December 2022, Banijay Kids & Family announced worldwide distribution and licensing rights for the series. The announcement indicated that Banijay planned to develop the property across international services and markets. Movimenti Production is consequently best understood as a specialist Italian animation studio within Banijay’s global children’s-content organization. Its capabilities span creative development, traditional animation, CGI production and animation services, while its corporate affiliations have connected it to ForFun Media, Studio Bozzetto & Co., Auzou Publishing and Banijay. The supplied reference material does not provide a complete filmography, detailed current catalogue, financial information or a separately identified headquarters address.

• 2022

  Banijay acquires Movimenti Production

  [1]Movimenti Productionen.wikipedia.org

  Banijay Entertainment acquires Movimenti and its related animation studios from ForFun Media and places them under Banijay Kids & Family.

• 2022

  Worldwide Topo Gigio rights are assigned to Banijay Kids & Family

  [1]Movimenti Productionen.wikipedia.org

  Banijay Kids & Family takes worldwide distribution and licensing rights for the Topo Gigio preschool animated series.

• 2020

  Topo Gigio is rebooted as an animated property

  [1]Movimenti Productionen.wikipedia.org

  Movimenti develops a new animated version of the classic Italian character Topo Gigio.

• 2019

  ForFun Media is established

  [1]Movimenti Productionen.wikipedia.org

  Movimenti partners with Studio Bozzetto & Co. to create ForFun Media, becoming a subsidiary of the new animation parent company.

• 2019

  Specialist animation studios are launched

  [1]Movimenti Productionen.wikipedia.org

  DogHead Animation and MoBo Productions are launched to support traditional 2D and CGI 3D animation production respectively.

• 2019

  Easy Peasy Entertainment is formed

  [1]Movimenti Productionen.wikipedia.org

  Movimenti and Auzou Publishing create Easy Peasy Entertainment as a joint venture.

• 2004

  Movimenti Production is founded

  [1]Movimenti Productionen.wikipedia.org

  Giorgio Scorza, Davide Rosio and Roberto Cipriani establish the Italian animation studio.

An Italian animation studio combining original children’s and family content development with 2D and CGI production capabilities, now supported by Banijay Kids & Family’s international distribution and licensing network.

• Preschool animated series · 2020

  Topo Gigio

  Topo Gigio is Movimenti Production’s documented animated reboot of the classic Italian mouse character. The property was reworked as a preschool series in 2020, with Banijay Kids & Family later taking worldwide distribution and licensing rights. Its development illustrates Movimenti’s work in character-led children’s animation and Banijay’s ability to extend a studio property through international exploitation.

• Traditional animation studio · 2019

  DogHead Animation

  DogHead Animation was launched by Movimenti in 2019 as a specialist studio for traditional animation production, particularly 2D work. It formed part of the company’s broader production-services expansion and was acquired alongside Movimenti by Banijay in 2022.

• CGI animation studio · 2019

  MoBo Productions

  MoBo Productions was established in 2019 as Movimenti’s CGI-focused animation studio. Its remit covered computer-generated and three-dimensional animation production, complementing DogHead Animation’s traditional-animation specialization. MoBo was included in Banijay’s 2022 acquisition of the Movimenti-related animation businesses.

• 2022

  Acquisition by Banijay EntertainmentM&A

  Background

  Banijay sought to establish an Italian animation presence within its children’s-content operations.

  Action taken

  Banijay acquired Movimenti Production, DogHead Animation and MoBo Productions from ForFun Media and placed them under Banijay Kids & Family.

  Aftermath

  The transaction gave Banijay Kids & Family an Italian animation studio, retained Movimenti’s founding leaders and connected the studio’s programs to Banijay Rights distribution.

  Source

• 2022

  Global distribution and licensing strategy for Topo GigioStrategy

  Background

  Following the acquisition, Banijay sought to expand Movimenti’s animated preschool property beyond Italy.

  Action taken

  Banijay Kids & Family took worldwide distribution and licensing rights for the Topo Gigio animated series.

  Aftermath

  The property was positioned for broader international distribution and licensing through Banijay’s global network.

  Source

• 2019

  Creation of ForFun MediaStrategy

  Background

  Movimenti and Studio Bozzetto & Co. sought a broader animation-company structure while remaining connected to their established studio operations.

  Action taken

  The two companies established ForFun Media, with Movimenti Production becoming a subsidiary.

  Aftermath

  Movimenti operated within the ForFun Media structure until Banijay acquired it and related animation businesses in 2022.

  Source

• 2019

  Expansion into dedicated 2D and CGI production unitsStrategy

  Background

  Movimenti sought to broaden its technical capacity and separate traditional and computer-generated animation capabilities.

  Action taken

  The company launched DogHead Animation for traditional animation and MoBo Productions for CGI animation.

  Aftermath

  Both studios became part of the businesses acquired by Banijay in 2022.

  Source

1. 1Movimenti Productionen.wikipedia.org