Movies@
Irish cinema chain operating multiplex and regional cinemas.
Last updated August 26, 2026
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Overview
Movies@ is an Irish cinema exhibition company and multiplex chain. The business opened its first venue at Dundrum Town Centre in Dublin on 1 October 2005, launching with 12 screens. It subsequently expanded to the Pavilions shopping centre in Swords, County Dublin, where an 11-screen cinema opened in mid-November 2006. The chain later added a location at the Square in Tallaght, Dublin, which opened in December 2021, as well as a cinema in Gorey, County Wexford. The company operates within Ireland's cinema and leisure sector rather than producing or distributing films. Its core activity is the public exhibition of commercially released movies through multiplex and regional cinema venues. The available reference material does not identify specific premium formats, loyalty products, food-and-beverage brands, ticketing partnerships, or film-distribution operations, so these are not characterized here. Movies@ is associated with a family-owned operating model involving the O'Gorman and Spurling families. The O'Gorman family previously ran the Ormonde Cinema in Stillorgan, while members of the Spurling family have also been involved in rural cinema operations. This background distinguishes Movies@ from larger corporate cinema groups and links the chain to the continuing role of family enterprises in Irish film exhibition. An additional cinema in Salthill, County Galway, was proposed for autumn 2007 with a planned 10 screens, but the project had not opened according to the available account. The company has nevertheless maintained a presence across Dublin and regional Ireland through its operating locations in Dundrum, Swords, Tallaght, and Gorey. The opening of the Tallaght venue in 2021 indicates continued activity and an ability to add sites after its initial multiplex expansion. Movies@ is best understood as a domestic Irish cinema operator with a portfolio spanning large urban multiplexes and regional venues. Publicly available reference information is limited regarding its legal ownership, leadership, financial performance, current screen count, corporate headquarters, and detailed operating strategy.
History
Movies@ is an Irish cinema chain whose first recorded venue opened at Dundrum Town Centre on 1 October 2005. The 12-screen multiplex established the company in Dublin's expanding suburban retail and leisure market. Its launch made Movies@ a new entrant in Irish cinema exhibition and gave it a substantial initial screen base rather than beginning as a single traditional high-street cinema. The chain expanded in 2006 with an 11-screen site at the Pavilions Centre in Swords, County Dublin. This venue opened in mid-November and extended the company's reach into another major suburban shopping and population centre. The Dundrum and Swords locations formed the principal early platform of the business and reflected the multiplex model that was increasingly associated with cinema development in large retail complexes. Movies@ also planned to extend beyond its initial Dublin-area locations. A 10-screen cinema was proposed for Salthill in County Galway, with an anticipated opening in autumn 2007. The project did not open according to the available reference material, and no further details about its cancellation, postponement, or development status are provided. The company's background has been described in family-business terms. It bears some resemblance to the Ward Anderson group, another significant Irish cinema operator, because it was run by members of two families. In the case of Movies@, those families are the O'Gormans and the Spurlings. The O'Gorman family had operated the Ormonde Cinema in Stillorgan, while the Spurling family had links to rural cinema operations. One Spurling-associated rural cinema in Enniscorthy was closed because of its relative proximity to a Movies@ venue, illustrating the way the chain's expansion affected local cinema geography. Movies@ later broadened its portfolio with a cinema at the Square in Tallaght, which opened in December 2021. It also operates a venue in Gorey, County Wexford. These sites give the chain a mix of large multiplex locations and regional operations. The available reference material does not provide a complete chronology for the Gorey venue, nor does it state the chain's current total screen count. The company is therefore characterized by a relatively focused Irish exhibition footprint, a family-associated ownership and management tradition, and a history of locating cinemas in shopping and town-centre developments. There is insufficient reliable information in the supplied material to describe its financial results, precise corporate structure, current executives, ticketing strategy, technology formats, or present-day site performance.
- 2021
Tallaght venue opens
[1]Movies@ opened a cinema at the Square in Tallaght in December 2021.
- 2007
Salthill development proposed
[1]The company proposed a 10-screen cinema in Salthill, County Galway, targeted for autumn 2007; it had not opened according to the available reference.
- 2006
Swords cinema opens
[1]An 11-screen Movies@ cinema opened at the Pavilions Centre in Swords in mid-November 2006.
- 2005
First Movies@ multiplex opens at Dundrum
[1]Movies@ opened its first cinema at Dundrum Town Centre on 1 October 2005 with 12 screens.
Products and positioning
A family-associated Irish cinema operator combining urban multiplex locations with regional cinema venues.
Cinema exhibition · 2005
Movies@ multiplex cinemas
The chain's principal offering is the exhibition of newly released and other commercially distributed films in multiplex venues. Its documented multiplex locations include the 12-screen Dundrum cinema and the 11-screen Swords cinema, with later expansion to Tallaght and a regional venue in Gorey. Specific auditorium formats and ancillary services are not identified in the available sources.
Cinema exhibition
Regional cinema venues
Movies@ also operates outside the largest Dublin multiplex locations, including a venue in Gorey, County Wexford. These regional sites extend the brand's cinema presence into local communities. The supplied reference material does not specify the venue's opening date, screen count, auditorium technology, or programming mix.
Brand decisions
2021
Add a Tallaght locationStrategyBackground
Movies@ continued to develop its Irish venue network after its initial 2005–2006 expansion.
Action taken
The chain opened a cinema at the Square in Tallaght in December 2021.
Aftermath
The opening added another Dublin-area location to the operating portfolio.
2006
Expand to SwordsStrategyBackground
After opening at Dundrum, Movies@ pursued a second large suburban location at the Pavilions Centre in Swords.
Action taken
The company opened an 11-screen cinema in mid-November 2006.
Aftermath
The Swords opening expanded the chain's presence across the Dublin area.
2005
Launch through a large suburban multiplexStrategyBackground
Movies@ entered the Irish cinema market with a 12-screen venue at Dundrum Town Centre rather than a small standalone cinema.
Action taken
The company opened its first multiplex on 1 October 2005.
Aftermath
The opening established the chain's initial Dublin presence and was followed by expansion to Swords in 2006.
Recent events
- 2021
Movies@ opens a cinema at the Square in Tallaght[1]
Other
Movies@ added a venue at the Square shopping centre in Tallaght in December 2021.
- 2007
Proposed Movies@ cinema in Salthill remains unopened[1]
Other
A 10-screen Movies@ cinema was proposed for Salthill, County Galway, for autumn 2007, but the venue had not opened according to the available reference.
- 2006
Movies@ opens an 11-screen cinema at the Pavilions Centre in Swords[1]
Other
The chain expanded to Swords, County Dublin, with an 11-screen venue that opened in mid-November 2006.
- 2005
Movies@ opens its first multiplex at Dundrum Town Centre[1]
Other
Movies@ began operations with a 12-screen multiplex at Dundrum Town Centre on 1 October 2005.
Sources1 sources
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