Movement Labs

Movement Labs is a United States-based political research, data, and technology organization that describes itself as "the R&D engine of the pro-democracy movement." Rather than running campaigns itself, it functions as an experimentation and consulting partner: it designs political interventions, tests them through randomized controlled trials (RCTs), and then scales the tactics that measurably shift voter behavior. Its stated mission is to "turn proof into victories" by replacing instinct and legacy assumptions with evidence, rigor, and operational excellence. The organization's work spans three connected activities. First, it runs ambitious field experiments — more than 110 randomized controlled trials in total, including more than 70 in 2024 alone — measuring turnout, persuasion, and the effectiveness of new ideas. Second, it scales what works, using insights from hundreds of RCTs and innovation pilot programs to identify the best-performing tactics and "triple-down" on them. Third, it empowers partners by pairing proven messaging with advanced technical execution, including a text-messaging infrastructure capable of sending complex content to tens of millions of voters a day. Movement Labs reports measurable electoral impact. It says its evidence-driven programs netted over 100,000 Democratic votes in the top seven battleground states in 2024, a result it states was audited by a third-party researcher, and that its work shifted 0.33% of votes in 2024 — a small edge with a big impact in close races. It positions itself as offering one of the nation's most advanced and cost-effective voter contact programs for campaigns and organizations. The organization is structured as a limited liability company, Movement Labs LLC, and presents itself as part of the broader civic and pro-democracy ecosystem. It recruits builders, researchers, organizers, and technologists, and invites supporters to fund its work and partners to engage its services. Its public materials emphasize evidence, scale, and measurable outcomes rather than partisan messaging alone.

Movement Labs presents itself as "the R&D engine of the pro-democracy movement," an organization built to bring experimental rigor to political campaigning. Its public materials describe a mission to develop, test, and scale proven political innovations that create measurable impact, win elections, and strengthen democracy. The organization frames its origin story around a critique of conventional campaigning: in a political environment that often relies on instinct or habit, Movement Labs focuses on evidence, rigor, and operational excellence. Its method centers on randomized controlled trials (RCTs), which it calls the gold standard for measuring causal impact. Movement Labs conducts what it describes as some of the most ambitious experiments in the pro-democracy ecosystem, using RCTs to determine what truly moves voters and to eliminate ineffective tactics. The organization reports that it has conducted more than 110 randomized controlled trials in total, including more than 70 in 2024 alone, measuring turnout, persuasion, and the effectiveness of innovative new ideas to net votes for Democrats. From those experiments, Movement Labs scales the tactics that perform best. It says its teams are powered by insights from hundreds of RCTs and innovation pilot programs, identifying the best-performing approaches and "triple-down" on them. A key operational asset is its text messaging infrastructure, which it describes as supporting unmatched scale and quality — pairing quick-response turnaround with the ability to send complex content to tens of millions of voters a day. The organization reports concrete electoral results from this approach. It states that in 2024 it generated 100,000 RCT-validated votes for the Democratic presidential candidate in the top battleground states, that its programs netted over 100,000 net Democratic votes verifiably in the top seven battleground states in 2024 (audited by a third-party researcher), and that its work shifted 0.33% of votes in 2024 — a small edge with a big impact in close races. Movement Labs operates as Movement Labs LLC and positions itself within a broader civic ecosystem, working with campaigns, organizations, and partners. It recruits a team of builders, researchers, organizers, and technologists, and offers ways for supporters to fund its work and for partners to engage its services. Its public identity is that of a research-and-development and consulting organization rather than a traditional campaign or party committee.

• Movement Labs reports conducting more than 70 randomized controlled trials in 2024, measuring turnout, persuasion, and innovative new ideas to net votes for Democrats.

• Movement Labs states it generated 100,000 RCT-validated votes for the Democratic presidential candidate in the top battleground states in 2024.

• Movement Labs reports over 100,000 net Democratic votes verifiably netted in the top seven battleground states in 2024, audited by a third-party researcher.

• Movement Labs reports 0.33% of votes shifted in 2024, describing it as a small edge with a big impact in close races.

Evidence-driven political R&D and voter contact partner for Democratic campaigns and pro-democracy organizations, emphasizing randomized controlled trials, measurable impact, and cost-effective scale.

• Randomized controlled trials (RCTs)

  Field experiments measuring turnout, persuasion, and the effectiveness of new political tactics; the organization reports more than 110 conducted in total and more than 70 in 2024 alone.

• Scaled voter contact programs

  Programs that apply insights from hundreds of RCTs and pilot programs to identify and scale the best-performing tactics.

• Text messaging infrastructure

  Voter outreach infrastructure described as supporting unmatched scale and quality, able to send complex content to tens of millions of voters a day.

• Data and strategic consulting

  Research-backed, strategically engineered voter contact solutions for campaigns and organizations.

1. 1Movement Labsmovementlabs.com
2. 2About Usmovementlabs.com
3. 3Our Servicesmovementlabs.com
4. 4Movement Labswikidata.org