Move
Move is a U.S. real estate technology and online property-listing company best known for operating Realtor.com.
Last updated August 31, 2026
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Overview
Move is a United States real estate technology company that operates a network of digital property-market services, most notably Realtor.com. The company provides online residential real estate listings, lead-generation products, listing-syndication tools, relocation services, rental-management software, and related services for consumers, real estate agents, brokers, landlords, and other housing professionals. The business was established in Delaware in 1993 as InfoTouch Corporation. Its later corporate history is closely associated with Homestore, an online real estate company founded by Stuart Wolff in 1996. Through a partnership with the National Association of Realtors, Homestore's RealSelect subsidiary operated Realtor.com. Homestore went public in 1999 during the dot-com expansion and subsequently assembled a broad portfolio of real estate and housing-related websites and software products. The early Homestore period was severely affected by accounting and governance problems. Wolff and other executives were accused of inflating revenue and earnings, leading to criminal proceedings, restatements of financial reports, and a Securities and Exchange Commission investigation. Wolff resigned as chief executive in 2002. The company changed its name to Homestore, Inc. in 2002 and then to Move, Inc. in 2006, when it also adopted the MOVE stock symbol and launched the Move.com website. Move expanded through acquisitions and product launches. Its portfolio included Moving.com, ListHub, MortgageMatch.com, Reesio, Opcity, Avail, UpNest, and other real estate, relocation, transaction-management, and rental-management services. Some acquired businesses remained separate brands, while others were subsequently incorporated into Realtor.com or divested. The company also operated content properties such as Remodelista and Gardenista for a period before selling them back to their founders. In 2014, News Corp agreed to acquire Move for $950 million. The transaction closed later that year and resulted in ownership being shared by News Corp and REA Group, with News Corp holding the controlling interest. The National Association of Realtors continued its relationship with the business, including licensing the Realtor.com web address and supporting the site's role as a consumer-facing real estate marketplace. Move is not the same entity as the unrelated mobile-app, software, or transportation businesses that use the word "Move."
History
Move's corporate lineage begins with InfoTouch Corporation, established in Delaware in 1993. The business became associated with online real estate in the mid-1990s, when Stuart Wolff founded Homestore and developed a relationship with the National Association of Realtors. Through RealSelect, Homestore operated Realtor.com, creating a long-running connection between the company and the U.S. real estate industry's principal trade association. Homestore expanded rapidly during the late-1990s internet boom. It went public as Homestore.com in 1999 and acquired Move.com from Cendant in 2000. By 2001, its portfolio included several housing websites, software products, and related services. The expansion was accompanied by serious accounting problems. Wolff and other executives were implicated in efforts to overstate revenue and earnings. The company restated financial reports for 2000 and 2001, and the SEC investigated the matter. Wolff left the chief executive role in January 2002. His conviction was overturned on appeal in 2008, but he later reached a plea agreement involving a prison sentence. A new management team oversaw the company's transition. The corporation changed its name to Homestore, Inc. in 2002 and adopted the Move identity in 2006. The rebranding included the Move.com website and a change in stock symbol from HOMS to MOVE. During the following years, Move broadened its service portfolio. It acquired Moving.com in 2006, Threewide and its ListHub listing-syndication business in 2010, and SocialBios in 2011. It also launched MortgageMatch.com in 2010. Partnerships with AOL Real Estate and MSN Real Estate ended in 2013 and 2014 respectively. Move continued pursuing adjacent real estate technology categories. It acquired Reesio, a residential transaction and document-management provider, in 2015. In 2016, it acquired Remodelista and Gardenista as content and marketing assets connected with Realtor.com, later selling both sites back to their founders in 2019. It also sold TigerLeads to Commissions Inc. in 2016 and divested Top Producer to Constellation Real Estate Group in 2021. A major ownership change occurred in 2014, when News Corp agreed to acquire Move for $950 million. The transaction closed in November, and ownership became divided between News Corp and REA Group at approximately 80 percent and 20 percent respectively. The National Association of Realtors endorsed the transaction and continued licensing the Realtor.com address and supporting Move's operation of the site. Move relocated its headquarters from San Jose to Santa Clara in 2015. The company's later strategy emphasized data, lead generation, agent matching, and rental services. Move bought Opcity in 2018 for $210 million; its artificial-intelligence matching system was initially maintained as a standalone operation and later integrated into Realtor.com. Avail was acquired in 2020 to serve landlords, and UpNest was acquired in 2022 to connect consumers with competing local agents. Tracey Fellows served as acting CEO in 2019, David Doctorow became CEO in 2020, and Damian Eales replaced him in 2023. In February 2025, Move transferred its headquarters to Austin, Texas. Its principal operating brands remain Realtor.com and Move.com, supplemented by ListHub, Moving.com, Avail, UpNest, and related services.
- 2025
Headquarters moved to Austin
[1]Move relocated its headquarters to Austin, Texas.
- 2022
UpNest acquired
[1]Move added an agent-competition and matching platform through its acquisition of UpNest.
- 2020
Avail acquired
[1]The company expanded into landlord services through the acquisition of Avail.
- 2018
Opcity acquired
[1]Move purchased Opcity to strengthen technology-enabled matching between consumers and real estate agents.
- 2014
News Corp acquisition
[1]News Corp agreed to acquire Move for $950 million; the deal closed later that year.
- 2010
ListHub acquisition
[1]Move acquired Threewide and retained its ListHub listing-syndication business as a separate brand.
- 2006
Rebranding as Move, Inc.
[1]Homestore adopted the Move name, changed its ticker to MOVE, and launched Move.com.
- 2002
Corporate name becomes Homestore, Inc.
[1]The company dropped the .com suffix while dealing with the consequences of its accounting scandal.
- 2000
Move.com acquisition agreement
[1]Homestore agreed to acquire Move.com from Cendant in a stock transaction valued at $761 million.
- 1999
Public listing as Homestore.com
[1]Homestore.com became a publicly traded company during the dot-com expansion.
Products and positioning
A large U.S. digital real estate marketplace and technology platform connecting home buyers, sellers, renters, landlords, agents, brokers, and housing-service providers.
Online real estate marketplace
Realtor.com
Move's best-known property-listing platform, operated in partnership with the National Association of Realtors. Realtor.com provides consumers with residential real estate listings and related search and lead-generation services, while supporting agents and brokers seeking exposure and inquiries from prospective buyers and sellers.
Real estate website · 2006
Move.com
The website and corporate namesake introduced when Homestore rebranded as Move in 2006. It forms part of Move's network of consumer-facing housing and real estate services.
Listing syndication
ListHub
A listing distribution and reporting platform acquired through Threewide. ListHub helps real estate businesses distribute listing data across publishing channels and monitor related performance and reporting.
Relocation services
Moving.com
A relocation-oriented service acquired by Move in 2006. It connects consumers with offers involving movers, truck rental, and self-storage providers and also provides access to mortgage-rate information.
Landlord and rental-management platform
Avail
A Chicago-based platform acquired in 2020 that provides landlords with online tools and educational content for managing rental properties.
Agent-matching platform
UpNest
A platform acquired in 2022 that connects home sellers and buyers with local real estate agents competing to win their business.
Real estate lead matching
Opcity
An Austin-based real estate technology company acquired in 2018. Its artificial-intelligence and machine-learning system matches prospective home buyers with real estate agents and was later integrated into Realtor.com.
Controversies
2016
Zillow trade-secret litigation
Move and the National Association of Realtors pursued litigation against Zillow concerning alleged misuse of trade secrets after Zillow hired two former Move executives. Zillow paid $130 million to settle the dispute.
2002
Homestore accounting and executive misconduct scandal
During the dot-com period, Homestore executives were accused of falsifying revenue results and inflating earnings. The company restated its 2000 and 2001 financial reports, the SEC investigated, and several executives faced criminal proceedings. Stuart Wolff resigned as CEO in January 2002; his conviction was later overturned on appeal, followed by a later plea agreement.
Brand decisions
2025
Relocated headquarters to AustinStrategyBackground
Move had been headquartered in the Santa Clara area before changing its corporate base.
Action taken
The company moved its headquarters to Austin, Texas.
Aftermath
Austin became the company's stated headquarters location.
2018
Acquired OpcityM&ABackground
Move was expanding its technology capabilities in consumer lead generation and agent matching.
Action taken
Move acquired Opcity for $210 million and added its AI-enabled buyer-to-agent matching technology.
Aftermath
Opcity initially operated independently before its technology was integrated into Realtor.com.
Acquisition value. $210 million (2018 acquisition)
2014
Accepted News Corp acquisitionM&ABackground
Move operated one of the largest U.S. online real estate listing networks and maintained the Realtor.com relationship with the National Association of Realtors.
Action taken
News Corp agreed to acquire Move for $950 million, with REA Group retaining a minority interest after completion.
Aftermath
Move became a News Corp-controlled business while continuing to operate Realtor.com under its relationship with the National Association of Realtors.
Acquisition value. $950 million (2014 announced transaction)
2006
Adopted the Move identityStrategyBackground
Homestore sought to establish a broader consumer-facing identity around its Move.com property and relocation services.
Action taken
The company changed its name to Move, Inc., changed its stock symbol from HOMS to MOVE, and launched Move.com.
Aftermath
The Move name became the corporate umbrella for a portfolio centered on Realtor.com and related housing services.
Recent events
- 2025
Move headquarters relocates to Austin[1]
Other
The company moved its headquarters from the Santa Clara area to Austin, Texas.
- 2022
Move acquires UpNest[1]
M&A
Move acquired UpNest, a service that connects home sellers and buyers with local agents competing to provide representation.
- 2020
Move acquires Avail[1]
M&A
The company acquired Avail, a Chicago-based platform offering online tools and educational resources for landlords.
- 2018
Move acquires Opcity[1]
M&A · Product launch
Move acquired Austin-based Opcity, whose technology used artificial intelligence and machine learning to match prospective buyers with real estate agents.
- 2014
News Corp agrees to acquire Move[1]
M&A
News Corp agreed to purchase Move for $950 million, with REA Group subsequently retaining a minority ownership interest.
- 2006
Homestore rebrands as Move[1]
Other
Homestore, Inc. changed its corporate identity to Move, Inc., adopted the MOVE ticker, and launched Move.com.
- 2000
Homestore agrees to acquire Move.com[1]
M&A
Homestore agreed to acquire Move.com from Cendant in a stock transaction valued at $761 million.
- 1999
Homestore goes public[1]
Other
The online real estate business completed a public offering under the Homestore.com name during the dot-com era.
- 1993
Move established as InfoTouch Corporation[1]
Other
The company was incorporated in Delaware under the name InfoTouch Corporation.
Sources4 sources
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