Motorsport.tv

Motorsport.tv is a global digital video brand focused on motor racing, automotive culture, and related sports content. It developed from Motors TV, a French-origin television channel acquired by Motorsport Network in November 2016 and rebranded as Motorsport.tv on 1 March 2017. The rebrand marked a strategic shift from a conventional linear sports channel toward a broader international media and streaming proposition. An HD version of the channel was introduced at the same time. The linear channel was ultimately closed in both standard-definition and high-definition formats on 30 September 2018. Motorsport.tv then moved to an online-first model, launching a subscription over-the-top service in September 2018. The initial platform combined live coverage with video-on-demand programming, beginning with approximately 800 hours of content and live access to 12 racing series. A notable early partnership with the Automobile Club de l'Ouest provided access to the archive of the 24 Hours of Le Mans, strengthening the service's position as an archival as well as live-racing destination. The service expanded across devices in quick succession. Mobile applications for iOS and Android arrived in October 2018, followed by an Apple TV application in January 2019. Version 2 of the platform launched in February 2019 and introduced a dual model: paid subscription content under the Motorsport.tv Premium label alongside free, advertising-supported programming. Additional connected-TV applications, including Amazon Fire TV, Roku, and Android TV, were introduced in March 2019. This structure allowed Motorsport.tv to serve both dedicated racing fans willing to pay for specialist coverage and broader audiences reached through free digital distribution. Its programming scope covered a wide range of motorsport categories. The service carried or promoted content connected with single-seater racing, endurance and GT competition, rally and rallycross, motorcycle racing, motocross, supercross, karting, drifting, truck racing, and historic events. Reported rights and partnerships included series such as Super GT, Super Formula, the FIA World Endurance Championship, SRO-sanctioned championships, FIM competitions, and Brazilian Stock Car Pro Series. Rights varied by territory and over time, and the platform also carried archival, documentary, and magazine-style material. In 2020, Motorsport.tv broadened its role through a partner-channels program. Racing series, manufacturers, teams, and content creators could establish branded channels within the platform. Announced partners included Ferrari, Mercedes, Porsche, Audi, and NASCAR. This approach made the service more of a distributed video ecosystem than a conventional broadcaster, combining Motorsport Network's own programming with content supplied by rights holders and automotive organizations. The platform continued to add archive material and live events. By the end of 2019, its video-on-demand library had reached about 2,000 items and the service had streamed more than 600 events during that year. In November 2022, an updated platform design and user experience were released. By December 2022, Motorsport.tv reported more than 1,200 live race events streamed during the year, around 14,000 hours of video, and more than 35,000 video titles. In January 2023, Motorsport.tv entered the free ad-supported streaming television market with a dedicated FAST channel. Initial distribution partners included SportsTribal, TCL, Sports TV, Local Now, TheGrio, Samsung TV Plus, and Plex. The FAST initiative extended the brand beyond subscription and website viewing, making selected programming available through advertising-supported connected-TV environments. Motorsport.tv's value proposition has therefore combined specialist live sports rights, extensive historical archives, free ad-supported programming, premium subscriptions, and multi-device access. The platform has been particularly differentiated by the breadt…

Motorsport.tv originated in Motors TV, a French motorsport television channel that was acquired by Motorsport Network in November 2016. Motorsport Network rebranded the channel as Motorsport.tv on 1 March 2017 and launched an HD version at the same time. The new identity reflected an ambition to build an international motorsport media property rather than operate only as a traditional linear broadcaster. The linear channel was discontinued in both SD and HD on 30 September 2018. Motorsport.tv subsequently became an online streaming service, launching its first web-based subscription platform in September 2018. The initial service offered approximately 800 hours of video-on-demand content and live coverage of 12 racing series. It also began a partnership with the Automobile Club de l'Ouest to make the archive of the 24 Hours of Le Mans available to viewers. Distribution expanded beyond the web during the following year. iOS and Android applications were released in October 2018, and the first connected-TV application, for Apple TV, followed in January 2019. In February 2019, the second version of the platform added free-to-view programming supported by advertising. Paid programming was grouped under the Motorsport.tv Premium label. Applications for Amazon Fire TV, Roku, and Android TV were introduced in March 2019, giving the service a broader household-screen presence. The platform's programming strategy emphasized breadth across motor racing. Rights announcements and content arrangements covered Super GT, Super Formula, the FIA World Endurance Championship, SRO-sanctioned championships, FIM competitions, Brazilian Stock Car Pro Series, and many other disciplines. The catalog also included rallying, motocross, supercross, karting, drifting, truck racing, historic events, documentaries, and automotive features. Coverage was dependent on territorial rights and individual commercial agreements. In April 2020, Motorsport.tv introduced a partner-channels program. The initiative allowed racing organizations, automotive manufacturers, and creators to publish branded content within the service. Ferrari, Mercedes, Porsche, Audi, and NASCAR were among the announced participants. This transformed the platform into a more integrated ecosystem in which Motorsport Network content, live rights, archives, and third-party channels could coexist. The service grew its archive and event schedule over time. By December 2019, it reported approximately 2,000 video-on-demand items and more than 600 live events streamed during that year. In November 2022, Motorsport.tv released a redesigned platform with user-experience improvements and a refreshed visual identity. The company later reported that more than 1,200 live race events had been streamed in 2022, alongside approximately 14,000 hours of video and more than 35,000 video titles. In January 2023, the brand entered the FAST market with a dedicated Motorsport.tv channel. Initial distribution partners included SportsTribal, TCL, Sports TV, Local Now, TheGrio, Samsung TV Plus, and Plex. This extended the service's reach through advertising-supported connected-TV platforms and complemented its premium and conventional free-to-view offerings. On 23 December 2025, Motorsport.tv announced a planned shutdown of its streaming platform on 31 January 2026. The announcement stated that user subscriptions and selected content, including the Duke Video archive, would be transferred to Autosport, while live-streaming content such as Super Formula and Super GT coverage would be discontinued. Because the stated closure date is later than the historical operating period described in most available references, the brand's final operational status requires current-source verification.

• 2023

  FAST channel introduced

  [1]Motorsport.tven.wikipedia.org

  The brand entered free ad-supported streaming television through a dedicated Motorsport.tv channel.

• 2020

  Partner-channels program launched

  [1]Motorsport.tven.wikipedia.org

  Motorsport.tv enabled manufacturers, championships, and creators to operate branded channels on the service.

• 2019

  Free ad-supported tier introduced

  [1]Motorsport.tven.wikipedia.org

  Platform version 2 added free content alongside the paid Motorsport.tv Premium subscription service.

• 2018

  Linear channel closes

  [1]Motorsport.tven.wikipedia.org

  The SD and HD linear services closed on 30 September, completing the move to online distribution.

• 2018

  Subscription OTT service launches

  [1]Motorsport.tven.wikipedia.org

  The first online version launched with live events, video-on-demand programming, and a 24 Hours of Le Mans archive partnership.

• 2017

  Motors TV becomes Motorsport.tv

  [1]Motorsport.tven.wikipedia.org

  The channel was rebranded as Motorsport.tv and an HD version was introduced.

• 2016

  Motors TV acquired by Motorsport Network

  [1]Motorsport.tven.wikipedia.org

  Motorsport Network acquired Motors TV, beginning the process that led to the Motorsport.tv brand.

A specialist, international motorsport video ecosystem combining live event streaming, premium subscriptions, free ad-supported programming, archives, and partner-produced channels.

• Subscription streaming · 2019

  Motorsport.tv Premium

  The paid subscription tier introduced after the platform's transition to online distribution. Motorsport.tv Premium provided access to selected live racing and on-demand programming, complementing the platform's free advertising-supported catalog. Its content mix was centered on specialist motorsport coverage and varied according to rights agreements and territory.

• Free ad-supported streaming television · 2023

  Motorsport.tv FAST

  A linear-style digital channel launched in 2023 for distribution through free ad-supported streaming television services. The channel extended Motorsport.tv programming to connected-TV audiences and was initially announced for platforms including Samsung TV Plus, Plex, TCL, SportsTribal, Sports TV, Local Now, and TheGrio.

• Digital video archive · 2018

  Motorsport.tv video-on-demand library

  A large catalog of long-form and short-form racing and automotive video. It included race archives, documentaries, features, and other specialist programming. Reported platform figures for 2022 described approximately 14,000 hours of content and more than 35,000 video titles.

• Live sports streaming · 2018

  Motorsport.tv live streaming

  Live coverage spanning multiple motorsport disciplines, including single-seater racing, endurance and GT events, rallying, motorcycle racing, motocross, karting, drifting, and truck racing. Announced rights and partnerships included Super GT, Super Formula, the FIA World Endurance Championship, SRO series, FIM competitions, and Brazilian Stock Car Pro Series.

• 2025

  Announce planned platform closureStrategy

  Background

  Motorsport.tv announced a change to the future structure of its streaming operations.

  Action taken

  On 23 December 2025, it announced that the platform would shut down on 31 January 2026, with selected subscriptions and content transferred to Autosport and some live coverage discontinued.

  Aftermath

  The announcement indicated that the standalone platform would cease operating, although the final status and scope of transferred content require current-source verification.

  Source

• 2023

  Enter the FAST marketProduct launch

  Background

  Free ad-supported streaming television was expanding across connected-TV platforms and offered a way to distribute specialist programming without requiring a subscription.

  Action taken

  Motorsport.tv launched a dedicated FAST channel through a group of streaming and connected-TV distribution partners.

  Aftermath

  The brand gained an additional advertising-supported distribution format alongside its web, mobile, premium, and on-demand services.

  Source

• 2020

  Build a partner-channel ecosystemStrategy

  Background

  Motorsport.tv sought to expand beyond centrally produced programming and make its platform more useful to rights holders, manufacturers, and creators.

  Action taken

  The partner-channels program allowed organizations including Ferrari, Mercedes, Porsche, Audi, and NASCAR to distribute branded content through Motorsport.tv.

  Aftermath

  The service broadened its role from broadcaster and streaming outlet to a shared digital video ecosystem.

  Source

• 2019

  Adopt a hybrid premium and free distribution modelStrategy

  Background

  The first version of the streaming service operated as a subscription product, limiting access to paying users.

  Action taken

  Version 2 added free-to-view, advertising-supported programming while retaining paid content under the Motorsport.tv Premium label.

  Aftermath

  The platform could address both subscription customers and larger audiences reached through free digital distribution.

  Source

• 2018

  Replace linear television with an online-first platformStrategy

  Background

  Motorsport Network had rebranded Motors TV as Motorsport.tv, but the linear television model was replaced by digital distribution in a market increasingly organized around streaming and on-demand viewing.

  Action taken

  The SD and HD linear channels were closed on 30 September 2018, and Motorsport.tv launched a subscription OTT service on the web.

  Aftermath

  The brand expanded to mobile and connected-TV applications and later added free ad-supported programming.

  Source

• 2025

  Motorsport.tv announced planned platform closure[1]Motorsport.tven.wikipedia.org

  Other

  A 23 December 2025 announcement stated that the streaming platform would close on 31 January 2026. Selected subscriptions and content were to move to Autosport, while some live coverage was to end.

• 2023

  Motorsport.tv launched a FAST channel[1]Motorsport.tven.wikipedia.org

  Product launch

  The brand entered free ad-supported streaming television, initially distributing its FAST channel through platforms including Samsung TV Plus, Plex, TCL, and Local Now.

• 2020

  Motorsport.tv launched partner channels[1]Motorsport.tven.wikipedia.org

  Product launch

  A partner-channel program enabled racing series, manufacturers, and content creators to distribute branded video channels through the platform.

• 2019

  Motorsport.tv introduced free and premium viewing tiers[1]Motorsport.tven.wikipedia.org

  Product launch

  The second platform version added free ad-supported programming alongside the paid Motorsport.tv Premium service.

• 2019

  Motorsport.tv expanded international racing partnerships[1]Motorsport.tven.wikipedia.org

  Product launch

  The service announced streaming arrangements involving Super GT, the FIA World Endurance Championship, Super Formula, SRO-sanctioned series, and FIM competitions.

• 2018

  Motorsport.tv moved from linear broadcasting to online streaming[1]Motorsport.tven.wikipedia.org

  Product generation

  The standard-definition and high-definition linear channels closed on 30 September 2018, and the service shifted to an online-only operating model.

• 2018

  Motorsport.tv launched a subscription OTT platform[1]Motorsport.tven.wikipedia.org

  Product launch

  The first online version offered subscription access to live racing and video-on-demand programming, including an archive partnership with the Automobile Club de l'Ouest.

• 2017

  Motors TV rebranded as Motorsport.tv[1]Motorsport.tven.wikipedia.org

  Product generation

  The channel adopted the Motorsport.tv identity, while an HD version was launched as part of the brand transition.

• 2016

  Motors TV acquired by Motorsport Network[1]Motorsport.tven.wikipedia.org

  M&A

  Motorsport Network acquired the Motors TV television business, creating the basis for its later transformation into the Motorsport.tv digital platform.

1. 1Motorsport.tven.wikipedia.org