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Motherhood Maternity

Retailer / private label

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American maternity clothing store chain.

Last updated September 11, 2026

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Overview

Motherhood Maternity is described as an American maternity clothing store chain. Its website presents maternity apparel and essentials, including its Secret Fit Belly® panel line, and offers an e-gift card redeemable online only at Motherhood.com within the United States.

Products and positioning

Comfort, support, and style for every stage of pregnancy and beyond.

  • Secret Fit Belly® maternity leggings

    Essential Stretch Secret Fit Belly® Maternity Leggings, sale price $25.00.

  • Secret Fit Belly® maternity crop leggings

    Essential Stretch Secret Fit Belly® Maternity Crop Leggings, sale price $22.00.

  • Sleeveless Rib Knit Midi Dress

    Sale price $20.00; made from soft micro rib fabric that grows with you, with a side slit.

  • Long Sleeve Rib Knit Column Dress

    Sale price $30.00; crafted from soft micro rib fabric with long sleeves and a side slit.

  • E-Gift Card

    Redeemable online only at Motherhood.com; can only be purchased and redeemed when checking out within the United States.

Recent events

  • Marquee Brands selected as successful bidder for Destination Maternity assets[6]

    Marquee Brands emerged as the successful bidder to acquire Destination Maternity Corp's intellectual property, e-commerce business and other assets, including the Motherhood Maternity, A Pea In The Pod and Destination Maternity trademarks. The sale remained subject to final approval by the U.S. Bankruptcy Court for the District of Delaware and customary closing conditions.

  • Destination Maternity plans to close 183 stores[7]

    Reported:

    Destination Maternity was reported to be planning to close 183 stores, including stores under its Motherhood Maternity and A Pea in the Pod brands.

Sources7 sources

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