Moser Trachtenwelt

Moser Trachtenwelt is a German traditional costume retail chain that sells Tracht — the folk dress of the Alpine regions — for the whole family. Its online store at trachten.de presents itself as the original Moser shop and warns customers about fake shops that misuse its name and content, a sign of the brand's recognition in the German-language Tracht market. The assortment centres on dirndls and lederhosen, complemented by dirndl blouses, children's Tracht and accessories. Product listings on the homepage show dirndls from in-house or partner labels such as Alpenglanz and Lieblingsgwand, priced roughly between about 200 and 330 euros, and dirndl blouses from labels including my choice bodywear, Stockerpoint and Nina von C., priced around 50 to 70 euros. The retailer also promotes Trachtenhochzeit — traditional-costume weddings — and offers advice for bridal couples and guests, positioning itself as a specialist for festive and ceremonial Tracht occasions. Moser Trachtenwelt is described in public data as a German traditional costume retail chain. It operates in the German-speaking market, with particular relevance in Bavaria and Austria, where Tracht is worn for festivals such as Oktoberfest, weddings and folk events. The company combines physical retail heritage with e-commerce, using its website as the primary storefront for customers across Germany and Austria.

Moser Trachtenwelt is a German traditional costume retail chain. Public data describes it simply as a German traditional costume retail chain, and its own web presence at trachten.de presents it as the original Moser shop for dirndls, lederhosen and Tracht for the whole family. The brand has built its identity around the German-language Tracht market, where traditional dress is worn at festivals, weddings and folk events, especially in Bavaria and Austria. Its online store warns customers that other shops are misusing the Moser name and content, positioning trachten.de as the only original source — a defensive branding message that indicates the name carries commercial value in this niche. The assortment spans women's dirndls, men's and women's lederhosen, dirndl blouses, children's Tracht and accessories. Product listings on the homepage feature labels such as Alpenglanz and Lieblingsgwand for dirndls, and my choice bodywear, Stockerpoint and Nina von C. for blouses, with dirndl prices in the low hundreds of euros and blouses generally under 70 euros. Beyond everyday retail, Moser Trachtenwelt promotes Trachtenhochzeit, advising bridal couples and guests on traditional-costume wedding outfits, which links traditional values with contemporary design. The company operates in Germany and Austria and uses its website as a central storefront alongside its retail presence. Specific founding dates, ownership details and store counts are not established in the available evidence.

Specialist retailer for authentic German and Alpine Tracht, presenting itself as the original Moser shop for dirndls, lederhosen and family traditional costume.

• Alpenglanz Dirndl ALICIA (70 cm)

  Exclusive dirndl priced at 298.00 €, available in sizes 30–44.

• Alpenglanz Dirndl FIONA (70 cm)

  Exclusive dirndl priced at 239.90 €, available in sizes 30–44.

• Alpenglanz Dirndl MILENA (75 cm)

  Limited dirndl priced at 298.00 €, available in sizes 34–44.

• Lieblingsgwand Dirndl ELISA (75 cm)

  Exclusive dirndl priced at 329.90 €, available in sizes 32–48.

• Lieblingsgwand Dirndl KARLA (75 cm)

  Exclusive dirndl priced at 229.90 €, available in sizes 40 and 44.

• Alpenglanz Dirndl ELENA (65 cm)

  Exclusive dirndl priced at 199.95 €, available in sizes 30–44.

• my choice bodywear Dirndlbluse ZOE

  Dirndl blouse priced at 69.95 €, available in sizes 38 and 40.

• my choice bodywear Dirndlbluse MILA

  Dirndl blouse priced at 69.95 €, available in sizes 32–46.

• my choice bodywear Dirndlbluse MARA

  Dirndl blouse priced at 59.95 €, available in size 44.

• my choice bodywear Dirndlbluse MAJA

  Dirndl blouse priced at 59.95 €, available in sizes 32–46.

• Stockerpoint Dirndlbluse CAMILLE

  Dirndl blouse priced at 49.90 €, available in sizes 34–46.

• Nina von C. Dirndlbluse LOTTE

  Dirndl blouse priced at 59.90 €, available in sizes 32–50.

1. 1Dirndl & Tracht kaufen für die ganze Familie | MOSERtrachten.de
2. 2Moser Trachtenwelt – Wikidatawikidata.org