Moser Roth
Moser-Roth is a historic German chocolate brand produced by Storck for sale through Aldi.
Last updated August 24, 2026
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Overview
Moser-Roth is a German chocolate brand whose history reaches back to a Stuttgart confectionery business founded by pastry chef Wilhelm Roth Jr. in 1841. The brand’s present name emerged from the merger of the Roth company with E. O. Moser & Cie, a competing Stuttgart confectioner founded by Eduard Otto Moser in 1846. The Moser-Roth name was registered in 1902, and the combined business became one of Stuttgart’s major chocolate manufacturers in the early twentieth century. The company’s historical development reflects the fluid ownership structure common in the German confectionery industry. Its Stuttgart factory reportedly employed as many as 550 people around 1910, making it a significant local manufacturer. During the Second World War, the business was shut down for political reasons by the Nazi authorities in early 1942. The factory was subsequently destroyed by fire during an air raid in September 1944, interrupting the brand’s original manufacturing history. After the war, Karl Haller acquired the Moser-Roth name in 1947 and restarted production in Stuttgart’s Obertürkheim district in 1948. Haller’s company was later acquired by Melitta, while chocolate production continued for several decades. Production eventually ended in the 1970s, and the brand name subsequently changed hands before being sold to Storck. In its current form, Moser-Roth is a retail chocolate brand associated with Aldi rather than an independently operated confectionery manufacturer. Since June 2007, Storck has produced Moser-Roth chocolate for both Aldi Nord and Aldi Süd. A Moser-Roth GmbH in Berlin’s Reinickendorf district is identified in reference material connected with this arrangement. Within Aldi’s assortment, Moser-Roth is positioned as a premium chocolate label, offering packaged chocolate products at a higher tier than basic private-label confectionery while remaining distributed through the discount-retail channel. The brand’s significance therefore rests on two distinct identities: first, a historically important Stuttgart chocolate company with roots in nineteenth-century confectionery; and second, a modern retail-facing brand manufactured by Storck for Aldi. Publicly available reference material provides limited information about individual products, current corporate management, financial performance, and marketing campaigns. Its best-documented modern distinction is its role as Aldi’s premium chocolate brand in Germany and its receipt of recognition from the German Agricultural Society in 2007.
History
Moser-Roth traces its origins to Stuttgart, where pastry chef Wilhelm Roth Jr. established the original Roth company in 1841. Roth retired from the business in 1876, after which the small factory was taken over by Wilhelm Wagner and Kommerzienrat Sproesser. The operation moved to larger premises in 1881 as the business expanded. A major change came in 1896, when the Roth company merged with E. O. Moser & Cie, a Stuttgart competitor founded in 1846 by master confectioner Eduard Otto Moser. The combined business adopted the Moser-Roth identity, and the brand name was formally registered in 1902. During the early twentieth century, the company operated what was described as Stuttgart’s largest chocolate factory. Around 1910 it employed up to approximately 550 people, placing it among the city’s important confectionery manufacturers. Moser-Roth operated alongside several other Stuttgart chocolate businesses, including Eszet, Haller, Waldbaur, Schoko-Buck, Friedel, and Alfred Ritter. Most of these local manufacturers later disappeared, changed ownership, or became associated with other brands. Moser-Roth’s own development was severely disrupted during the Second World War. In early 1942, the company was shut down for political reasons by the Nazi Party. In September 1944, an air raid caused the factory to burn down. The brand was revived after the war. Karl Haller of Stuttgart acquired the Moser-Roth name in 1947 and resumed production in 1948 at facilities in Stuttgart’s Obertürkheim district. After Haller’s death, his relatively little-known Haller company was acquired by Melitta. Chocolate production continued under the Moser-Roth name until the 1970s. Following the end of production, the brand name passed through several owners before ultimately being sold to Storck. The modern retail phase began in June 2007, when Storck started producing Moser-Roth chocolate for Aldi Nord and Aldi Süd. The brand is presented as Aldi’s premium chocolate label in Germany. This arrangement made Moser-Roth a retail-distributed brand manufactured by a large confectionery company rather than a separately visible historic factory business. Reference material associates Moser-Roth GmbH with Berlin’s Reinickendorf district, while Storck is responsible for the contemporary production arrangement described in the brand’s reference history. Moser-Roth’s documented historical importance lies in the continuity of its name across several corporate owners and manufacturing eras. Its story links nineteenth-century Stuttgart confectionery, wartime industrial disruption, postwar reconstruction, later ownership transfers, and modern private-label-style retail distribution. Detailed public information about current recipes, product variants, sales, executives, and international markets is limited. The available record does, however, identify the brand’s continuing German presence through Aldi and its premium positioning within the retailer’s chocolate range.
- 2007
Storck production for Aldi begins
[1]From June 2007, Storck produced Moser-Roth chocolate for Aldi Nord and Aldi Süd.
- 1970
Historical production period ends
[1]Chocolate production under the postwar Haller and Melitta-linked ownership structure continued until the 1970s.
- 1948
Postwar production resumes
[1]Production restarted in Stuttgart’s Obertürkheim district under Karl Haller.
- 1947
Karl Haller acquires the brand name
[1]Karl Haller of Stuttgart acquired the Moser-Roth name after the war.
- 1944
Factory destroyed by air raid
[1]The original factory burned down during an air raid in September 1944.
- 1942
Business shut down during the Nazi period
[1]The company was closed for political reasons by the Nazi Party in early 1942.
- 1910
Major Stuttgart factory reaches substantial employment
[1]The company’s Stuttgart chocolate factory employed as many as approximately 550 people around this period.
- 1902
Moser-Roth name registered
[1]The Moser-Roth brand name was formally registered.
- 1896
Roth merges with E. O. Moser & Cie
[1]The two Stuttgart competitors combined, creating the business associated with the Moser-Roth name.
- 1846
E. O. Moser & Cie established
[1]Eduard Otto Moser founded the Stuttgart confectionery company that later merged with Roth.
Products and positioning
A premium-oriented chocolate brand distributed through Aldi’s German retail network, combining a historic Stuttgart confectionery name with modern manufacturing by Storck.
Chocolate · 2007
Moser-Roth chocolate
The modern Moser-Roth range consists of packaged chocolate products sold through Aldi. Public reference material identifies the brand broadly as a premium chocolate label but does not provide a verified complete catalogue of current bars, recipes, cocoa percentages, seasonal products, or pack formats. The products are manufactured by Storck for Aldi Nord and Aldi Süd under the Moser-Roth name.
Brand decisions
2007
Shift to Storck production for AldiStrategyBackground
After the brand had passed through several owners and historical production had ended in the 1970s, Moser-Roth required a new manufacturing and distribution structure.
Action taken
Storck began producing Moser-Roth chocolate for both Aldi Nord and Aldi Süd from June 2007, making the brand part of Aldi’s premium chocolate assortment.
Aftermath
Moser-Roth’s current identity became closely tied to German Aldi retail distribution and Storck manufacturing.
Sources1 sources
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