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MOSCHINO CHEAP AND CHIC

A diffusion line of Moschino, targeting younger and more affordable fashion.

Last updated August 25, 2026

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Overview

MOSCHINO CHEAP AND CHIC is a diffusion line of Moschino, continuing the playful design ethos at a more accessible price point, targeting younger consumers. It is particularly active in the Japanese market, sold through select stores and online platforms.

Products and positioning

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