Morinda

Morinda, Inc. was a US-based multi-level marketing company founded in 1996 and based in American Fork, Utah. It sold products through a direct-selling model, with Tahitian Noni juice as its best-known offering. The company also marketed dietary supplements, personal-care products, and essential oils made from or associated with the noni plant. The Tahitian Noni beverage was described as a blend of reconstituted noni puree with grape and blueberry juice concentrates. Morinda’s manufacturing facilities were reported in Tahiti, Japan, China, Germany, and Utah. The company operated internationally, although the supplied evidence does not enumerate its complete list of sales markets. Morinda was formerly known as Tahitian Noni International and Morinda Bioactives. Before its 2019 merger, it was a subsidiary of Morinda Holdings, Inc.; in December 2019 it merged with New Age Beverages Corporation and became that company’s wholly owned subsidiary. The available evidence does not establish whether Morinda continues to operate as a standalone company or brand today. The supplied contemporary Partner.Co website describes wellness products, noni groves, and a commission-based referral model, but does not establish a corporate relationship with Morinda, so that site is not treated here as evidence of Morinda’s present-day ownership or status.

Morinda, Inc. was founded in 1996 in the United States and became known for selling Tahitian Noni juice through a multi-level marketing model. Its business focused on products made from the noni plant, with the juice serving as its principal offering. The company also sold dietary supplements, personal-care products, and essential oils. It was based in American Fork, Utah, and was reported to have manufacturing facilities in Tahiti, Japan, China, Germany, and Utah. The company used several names over its history, including Tahitian Noni International and Morinda Bioactives. These names reflect the company’s association with the Tahitian Noni product line and its broader noni-related business. The available evidence does not provide a detailed account of when each name was adopted or how the company’s product range changed over time. Morinda’s marketing and product claims drew regulatory scrutiny. In August 1998, attorneys general from Arizona, California, New Jersey, and Texas announced a multistate settlement concerning promotional claims that Tahitian Noni juice could treat, cure, or prevent diseases. The agreement required the company not to make disease-treatment or prevention claims unless the product had the necessary approval, and to substantiate other benefit claims with reliable scientific evidence. It also addressed the use of consumer testimonials and provided for investigative costs and consumer refunds. In 2003, Tahitian Noni and XanGo became involved in litigation over allegations concerning a mangosteen-based supplement concept and related counterclaims. The companies later jointly stated that they had agreed to resolve their disputes and litigation, without disclosing the settlement’s particulars. In 2007, Spanish authorities warned consumers about certain improperly labeled bottles after bottles connected to a death were confirmed to have been contaminated with cocaine. Reports described the bottles as bearing Mexican labels with illegible lot numbers and expiration dates; the incident was presented as contamination of specific bottles, not as a finding that the company’s normal products were contaminated. In December 2019, Morinda merged with New Age Beverages Corporation and became its wholly owned subsidiary. Before that transaction, Morinda had been a subsidiary of Morinda Holdings, Inc. The supplied evidence does not establish Morinda’s present standalone status. A current Partner.Co website discusses wellness products, noni groves, and referral commissions, but the supplied material does not establish a link between Partner.Co and Morinda, so no such succession or ownership relationship is asserted here.

• 2007

  Spanish warning concerning contaminated bottles

• 2003

  Tahitian Noni and XanGo litigation

• 1996

  Morinda founded

• Multistate settlement over promotional claims

• Merger with New Age Beverages Corporation

A multi-level marketing and direct-selling company centered on noni-based wellness products, especially Tahitian Noni juice.

• Tahitian Noni juice

  Morinda’s main product, described as a blend of pasteurized reconstituted noni puree with grape and blueberry juice concentrates.

• Dietary supplements

  A category of noni-related products marketed by Morinda.

• Personal-care products

  A category of products marketed by Morinda.

• Essential oils

  A category of products marketed by Morinda.

• 1998 settlement over Tahitian Noni promotional claims

• 2003 litigation with XanGo

• 2007 Spanish contamination incident

• Noni juice hepatotoxicity reports

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• Agreement to restrict unsupported product claimsOther

• Merger into New Age Beverages CorporationOther

1. 1Morinda, Inc.en.wikipedia.org
2. 2Partner.Copartner.co
3. 3Partner.Co | Our Storypartner.co
4. 4Morindawikidata.org