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Morgengold

Morgengold is a bakery delivery service that delivers fresh baked goods to households in Germany and Austria.

Last updated September 2, 2026

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Overview

Morgengold is a franchise system that delivers fresh baked goods directly to customers' doors. Founded in 1979, it has been franchising since 1991. With over 100 franchise operations in Germany and Austria, it delivers about one million rolls, croissants, breads and other baked goods weekly to over 150,000 households, making it Europe's largest bakery delivery service. All baked goods are freshly baked daily by selected artisan bakeries in the respective region.

History

Morgengold was founded in 1979. Franchising started in 1991. In 2021, the company celebrated 30 years of the Morgengold franchise system. In 2020, a new shareholder structure was established with Michael Auer as the third managing director.

Products and positioning

  • Brötchen

    Freshly baked rolls delivered to households.

  • Brot

    Freshly baked bread delivered to households.

  • Croissants

    Freshly baked croissants delivered to households.

  • Süße Stückchen

    Sweet pastries delivered to households.

  • Saisonale Backwaren

    Seasonal baked goods delivered to households.

Sources3 sources

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