More Vision
More Vision is a South Korean entertainment company and music label founded by rapper Jay Park in 2022.
Last updated August 31, 2026
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Overview
More Vision Co., Ltd., commonly known as More Vision, is a South Korean entertainment company and music label established by American rapper Jay Park on March 3, 2022. The company was created after Park stepped down from leadership roles at AOMG and H1ghr Music, the two Korean entertainment companies with which he had been closely associated. More Vision presented itself as a creator-led company intended to combine music, performance, dance, artist management, and international entertainment development. Its launch was accompanied by the opening of an official YouTube channel and an introductory video built around the phrase “More Love, More Laughter, More Vision,” which articulated the label’s broad creative mission. The company’s initial activities extended beyond conventional recording-artist management. In its first year, More Vision signed dancer Honey J, leader of the dance crew HolyBang, as she expanded into music as a recording artist. It subsequently brought the other HolyBang members under its management and supported More Vision Project, a dance collective formed by Jay Park in February 2022. This gave the company an early identity rooted in choreography, dance culture, hip-hop, and performance as well as recorded music. Jay Park himself is also associated with the label as its founder and an artist. More Vision received strategic investment from Kakao Entertainment in June 2022. Kakao acquired a 20% stake and described the arrangement as a business partnership while More Vision continued to operate independently. The relationship connected the young label to one of South Korea’s largest entertainment groups without changing More Vision’s publicly described independent-company structure. The label broadened its roster in 2023. Jessi signed with More Vision in April of that year after leaving P Nation and released the single “Gum” on October 25, 2023. Reports later emerged that the company was considering ending her contract after an alleged cancellation involving the television music program Music Bank. Jessi and Jay Park denied the reported claims, but More Vision and Jessi announced a mutual contract termination on January 31, 2024. Her departure made the relationship one of the most publicly discussed episodes in the company’s early history. More Vision also expanded into the management of established Korean pop talent when Chung Ha joined the company in October 2023. Her first More Vision release, the single “Eenie Meenie,” arrived on March 11, 2024, with a title track featuring Ateez member Hongjoong and the additional song “I'm Ready.” She later released the extended play “Alivio” in February 2025. The company has also developed a new-generation idol strategy. Jay Park said in 2024 that More Vision was preparing both a boy group and a girl group, with debuts targeted for early 2026. The company introduced its first K-pop boy band, Lngshot, through a surprise appearance during Park’s performance at Hanyang University in August 2025. Lngshot released the pre-debut single “Saucin'” in December 2025 and officially debuted on January 13, 2026, with the single “Moonwalkin'” and the extended play “Shot Callers.” In February 2026, More Vision entered a strategic partnership with Transparent Arts focused on international business strategy and global development. Taken together, the company’s activities indicate a hybrid model: a record label and artist-management business that also develops dance properties, idol groups, creator-led projects, and cross-border entertainment partnerships. Its roster and projects span solo singers, rap and pop music, dance crews, and K-pop group development.
History
More Vision was founded in South Korea on March 3, 2022, by American rapper Jay Park. The company emerged after Park left chief executive roles at AOMG and H1ghr Music. Its creation was associated with reports that he intended to develop his own K-pop boy group, although the company’s initial activities covered a broader range of entertainment functions. More Vision introduced itself through an official YouTube channel and a launch video built around the message “More Love, More Laughter, More Vision.” The company’s early identity was strongly connected to dance and performance. During its first year, it signed Honey J, the leader of HolyBang, as she began activities as a singer. More Vision later managed the other HolyBang members and the dance collective More Vision Project, which had been formed by Jay Park in February 2022. This roster helped distinguish the company from a conventional recording label by placing dance crews, choreography, and stage performance alongside music releases. In June 2022, Kakao Entertainment acquired a 20% stake in More Vision. Kakao described the transaction as a business partnership, while public descriptions of More Vision continued to characterize it as an independent company. The investment gave the young label a connection to a major Korean entertainment network while preserving its own brand identity and management structure. More Vision expanded its recording-artist roster in 2023. Jessi signed with the company in April after leaving P Nation. Her first release under More Vision was “Gum,” issued on October 25, 2023. In December, Korean media reported that More Vision was considering terminating her contract after an alleged cancellation of a scheduled appearance on the television music program Music Bank. Jessi and Jay Park denied the reported claims. On January 31, 2024, More Vision announced that the company and Jessi had mutually agreed to terminate their contract. Jessi is therefore recorded as a former More Vision artist who was associated with the label during 2023–2024. Chung Ha joined More Vision in October 2023. Her first label release was “Eenie Meenie,” issued on March 11, 2024. The release included a title track featuring Hongjoong of Ateez and the song “I'm Ready.” Chung Ha subsequently released the extended play “Alivio” on February 12, 2025. More Vision’s work with Chung Ha broadened its profile in mainstream Korean pop and complemented its existing connections to hip-hop and dance-oriented performance. The company also pursued a longer-term idol-group strategy. In October 2024, Jay Park said that More Vision was developing both a boy group and a girl group, with debuts planned for early 2026. The boy-group project became public in August 2025, when Lngshot made a surprise appearance during Jay Park’s performance at a Hanyang University festival. Lngshot released the pre-debut single “Saucin'” in December 2025 and officially debuted on January 13, 2026, with the single “Moonwalkin'” and the extended play “Shot Callers.” In February 2026, More Vision announced a strategic partnership with Transparent Arts to support international business strategy and global development. By that point, the company’s activities encompassed solo artist management, recorded music, dance crews, K-pop group development, digital content, and international entertainment collaboration. More Vision’s evolution reflects Jay Park’s effort to build a flexible entertainment platform rather than a label restricted to one genre or artist category.
- 2026
Lngshot officially debuts
[1]Lngshot debuted with “Moonwalkin'” and the extended play “Shot Callers” on January 13, 2026.
- 2026
Transparent Arts partnership
[1]More Vision entered a strategic partnership with Transparent Arts to pursue international business strategy and global development.
- 2025
Lngshot is unveiled
[1]More Vision introduced Lngshot during Jay Park’s Hanyang University festival performance and released the group’s pre-debut single “Saucin'” later that year.
- 2024
Chung Ha begins releasing music with More Vision
[1]Chung Ha released “Eenie Meenie,” her first More Vision release, in March 2024.
- 2023
Jessi joins the label
[1]Jessi signed with More Vision in April and released “Gum” later that year.
- 2023
Chung Ha joins More Vision
[1]Chung Ha signed with the company in October 2023.
- 2022
More Vision is established
[1]Jay Park founded More Vision on March 3, 2022, and launched the company with an introductory video and official YouTube presence.
- 2022
Kakao Entertainment takes a minority stake
[1]Kakao Entertainment acquired 20% of More Vision in June 2022 as part of a business partnership.
- 2022
Dance operations begin to take shape
[1]More Vision signed Honey J and later brought HolyBang’s members and More Vision Project into its management activities.
Products and positioning
An independent, creator-led Korean entertainment company combining music-label operations with artist management, dance culture, performance, K-pop group development, and international expansion.
Entertainment services · 2022
Artist management
More Vision manages recording artists and performers across Korean pop, hip-hop, and dance. Its publicly associated roster has included founder and artist Jay Park, singer and dancer Honey J, singer Chung Ha, and formerly Jessi. The company’s management model combines release planning, artist development, performance activity, and broader entertainment projects.
Dance group
HolyBang
HolyBang is a dance crew led by Honey J and associated with More Vision’s early performance-focused roster. More Vision signed Honey J and later managed the remaining members, extending the company’s activities beyond conventional singer and idol representation into choreography and dance performance.
Dance collective · 2022
More Vision Project
More Vision Project is a dance collective formed by Jay Park in February 2022 and subsequently managed by More Vision. The project reflects the label’s emphasis on dance culture, performance, and creator-led entertainment alongside recorded music.
Recorded music · 2024
Chung Ha releases
Chung Ha’s More Vision-era catalog began with the single “Eenie Meenie,” released in March 2024. The release included the title track featuring Ateez’s Hongjoong and “I'm Ready.” She later issued the extended play “Alivio” in February 2025.
K-pop boy group · 2026
Lngshot
Lngshot is More Vision’s first publicly introduced K-pop boy band. The group appeared publicly in August 2025, released the pre-debut single “Saucin'” in December 2025, and officially debuted in January 2026 with “Moonwalkin'” and the extended play “Shot Callers.”
Controversies
2023
Reports of a possible Jessi contract termination
In December 2023, Korean media reported that More Vision was considering terminating Jessi’s contract after an alleged cancellation involving her scheduled appearance on Music Bank. Jessi and Jay Park denied the reported claims. More Vision and Jessi later announced a mutual contract termination in January 2024.
Marketing campaigns
- 2022More Love, More Laughter, More Vision
South Korea · Digital
More Vision introduced its corporate and creative identity through a launch video using the phrase “More Love, More Laughter, More Vision.” The video accompanied the debut of the label’s YouTube channel and presented Jay Park’s vision for the company.
Outcome. The campaign established the label’s founding message and public identity.
Brand decisions
2026
Strategic partnership with Transparent ArtsM&ABackground
More Vision sought to expand its international business and global development capabilities.
Action taken
More Vision entered a strategic partnership with Transparent Arts focused on international business strategy and global development.
Aftermath
The partnership marked a further move toward cross-border entertainment activity.
2024
Mutual termination of Jessi’s contractOtherBackground
Public reporting in late 2023 described a possible dispute concerning an alleged cancellation of Jessi’s Music Bank appearance. Both Jessi and Jay Park denied the reported claims.
Action taken
More Vision and Jessi mutually agreed to terminate her contract on January 31, 2024.
Aftermath
Jessi became a former More Vision artist, while the company continued developing its roster through Chung Ha and its planned idol groups.
2024
Development of new idol groupsStrategyBackground
More Vision had primarily been associated with solo artists, dance crews, and creator-led projects, but Jay Park described plans to broaden the company’s roster.
Action taken
The company began developing a boy group and a girl group, with debuts planned for early 2026.
Aftermath
Lngshot became the first publicly introduced More Vision K-pop boy band and debuted in January 2026.
2022
Kakao Entertainment minority investmentM&ABackground
More Vision was a newly established independent entertainment company seeking to build its artist and business platform.
Action taken
Kakao Entertainment acquired a 20% stake in More Vision and entered a business partnership with the company.
Aftermath
More Vision continued to be publicly described as an independent company while gaining a strategic relationship with Kakao Entertainment.
Equity stake. 20% owned by Kakao Entertainment (June 2022)
Sources1 sources
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